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"Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. This book is an exploration of this phenomenon, from its causes and earliest manifestations to current efforts by businesses and other organizations to mitigate it. Based on a deep understanding of anti-Americanism's roots, "Rebuilding Brand America" is a call to action that will help U.S.-based companies prosper in global markets."

"A look at the recent campaign for president of the United States would lead a non-resident to believe that human rights were non-existent in America, liven though the Clinton-Gore administration stated early on that human rights would be one of the three pillars supporting its foreign policy, Gore ignored the topic during his campaign for president. In fact, human rights in the United Stales emerged only in relationship to the death penalty in Texas.1 As governor of Texas. George W. Bush has presided over more executions than any governor in the country ? 140 since January 1995. In 1997, for example. 37 of the 74 persons executed nationally were in Texas. Of those 37, one had the mental age of a seven year old and another was a Mexican national who was denied access 10 consular assistance. Governor Bush declared during the campaign that he was confident that each of the persons executed during his terms ax governor had a fair trial and competent counsel.- Since both Gore and Bush support the death penalty and its application to minors and the mentally retarded. only the fairness of its application and not its abolition was challenged."

"Global warming, new epidemics, and the destruction of natural resources have all made the future of the planet seem increasingly dire. But the real truth, according to respected scientist Dr. Seymour Garte, is that the environment is actually in better shape than we have been led to believe."