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"This is an innovative book that addresses the question of how consumers make decisions about what is good and what is bad in popular culture. An entertaining and informative guide to the range of aesthetic criteria that goes into judging mass culture's most celebrated texts and objects, from Batman to motor bikes, and pop stars to internet pornography. Brings together a series of accessible and engaging essays written by connoisseurs of various areas of popular culture. Tackles the core question of how consumers make decisions about what is good popular culture and what is bad popular culture. "

"Re-reading popular culture" is an entertaining investigation of the meanings and value of popular culture today. It explores the theme of cultural citizenship by combining textual analysis and media reception theory to analyze popular culture. It includes such contemporary issues as the rewriting of masculinity after the success of feminism, and the layers of meaning in semi-public and private talk of multiculturalism and ethnicity. It traces its topics across a variety of media forms and texts, including sports; detective fiction and police series; and, children's television and games."

""Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology"--"