Hasil Pencarian  ::  Simpan CSV :: Kembali

"PT World Trans Project adalah sebuah perusahaan asal Indonesia yang bergerak di bidang proyek dan logistik. Jasa yang ditawarkan bervariasi mulai dari pengiriman barang-barang besar melalui jalur darat, air, dan udara; proyek yang memerlukan alat berat dan kargo; hingga layanan manajemen rantai pasokan. Hasil analisis menunjukkan bahwa PT World Trans Project belum mengoptimalkan pemanfaatan media tradisional maupun digital untuk mempromosikan perusahaan. Sehingga, citra perusahaan masih belum dapat mengungguli para kompetitor. Maka dari itu, karya akhir ini menawarkan sebuah program yang dapat menjawab permasalahan tersebut dengan menggunakan strategi marketing public relations melalui pembuatan serta optimalisasi penggunaan media sosial & digital, penyelenggaraan acara seminar, serta publikasi advertorial & rilis pers. Kegiatan-kegiatan tersebut akan berlangsung selama empat bulan dari Agustus hingga November 2023 dengan total anggaran Rp79.345.000. Program ini diharapkan dapat memperkuat citra World Trans sebagai perusahaan logistik yang dapat diandalkan dengan tata kelola dan nilai-nilai perusahaan yang dipegang teguh melalui pembenahan alur komunikasi dan informasi perusahaan.

---

PT World Trans Project is a company from Indonesia engaged in projects and logistics. The services offered vary from shipping large goods by land, water and air; projects that require heavy equipment and cargo; to supply chain management services. The results of the analysis show that PT World Trans Project has not optimized the use of traditional and digital media to promote the company. Thus, the company's image is still unable to outperform its competitors. Therefore, this final work offers a program that can answer these problems by using a marketing public relations strategy through creating and optimizing the use of social & digital media, organizing seminars, as well as advertorial publications & press releases. These activities will last for four months from August to November 2023 with a total budget of IDR 79,345,000. This program is expected to strengthen the image of World Trans as a reliable logistics company with upheld corporate governance and values through improvements to the company's communication and information flows."

"The purpose of this study was to examine the relationship between management system (MCS) and strategy formation process, namely, intended strategy, emergent strategy and impelemented strategy. The focus of MSC in this study was interactive control system.  The study was based on Structural equation modeling (SEM) as its multivariate analyses instrument. The samples were upper middle managers of manufacturing company in Banten Province, DKI Jakarta and Java Province AMOS software found 16 programs is used as an additional instrument to resolve the problem in SEM modeling.  The study found that interactive control system brought a positive and significant influence on Intended strategy, interactive control system brought a positive and significant influence on implemented strategy:  interactive control system brought a positive and significant influence on emergent strategy.  The limitation of this study is that our empirical model only used one way relationship between the process of strategy formation and interactive control system. "

"The book describes recent research results in the areas of modelling, creation, management and presentation of interactive 3D multimedia content. The book describes the current state of the art in the field and identifies the most important research and design issues. These are, database modelling of 3D content, security in 3D environments, describing interactivity of content, searching content, visualization of search results, modelling mixed reality content, and efficient creation of interactive 3D content. Each chapter is illustrated with example applications based on the proposed approach. The final chapter discusses some important ethical issues related to the widespread use of virtual environments in everyday life. "

"

Speak Project adalah salah satu usaha yang bergerak di bidang jasa pelatihan (public academy) yang memiliki beberapa kelas program antara lain: public speaking, MC, digital marketing, broadcasting, dan jurnalistik. Speak Project bekerjama sama dengan beberapa fasilitator untuk menyediakan tempat pada pelatihan yang diselenggarakan. Speak Project memiliki tujuan untuk mengembangkan bisnis pelatihan sertifikasi dan memperluas minat masyarakat akan kemampuan yang dipaparkan melalui program-program kelas Speak Project. Dalam perkembangannya, Speak Project sudah mengembangkan bisnis ini hampir dua tahun. Masalah mendasar yang dialami oleh Speak Project sejauh ini adalah tidak pernah menyusun strategi mengenai kegiatan pemasaran sosial media secara organik melalui channel promotion Speak Project, Instagram. Dengan segala pertimbangan, maka tujuan dari business coaching ini adalah memberikan penyusunan strategi tentang organic Instagram marketing pada Speak Project melalui follower-reverse engineering, editorial content management, dan promote engagement. 

---

The Speak Project is a business that is engaged to the field of public services that has several program classes including public speaking, MC, digital marketing, broadcasting, and journalism. The Speak Project performs with several facilitators to provide space for the training held. The Speak Project aims to develop a certification training business and broaden the community's interest in capabilities that are presented through the Speak Project’s class programs. In their development, the Speak Project has been developing this business for almost two years. The fundamental problem experienced by the Speak Project so far is that never devised a strategy regarding social media marketing activities organically through the promotion channel from Speak Project, Instagram. With all these considerations, the purpose of this business coaching is to provide a strategy for organic Instagram marketing organizing on the Speak Project through follower-reverse engineering, editorial content management, and promoting engagement. 

"

"Contents :- Preface - Acknowledgments - Chapter 1: Thinking and acting strategically - Chapter 2: Understanding buying factors - Chapter 3: Managing key players - Chapter 4: Knowing your environment - Chapter 5: Influencing the competitive landscape - Chapter 6: Quantifying value - Chapter 7: Pipeline management - Chapter 8: Developing a sales coaching strategy - About the authors - About ignite selling, inc "

"ABSTRAKMasyarakat lebih memilih untuk berlangganan (subscription) dibandingkan melakukan pembelian.Streaming membuat konsumen dapat mengakses konten tanpa batas dengan melakukan pembayaran dengan harga tetap setiap bulannya.Indonesia menjadi negara dengan pertumbuhan pengguna Spotify, salah satu penyedia layanan streaming musik, tercepat di Asia Tenggara sejak kehadirannya di tahun 2016.Saat ini keberadaan Spotify di Indonesia bersaing ketat dengan beberapa aplikasi streaming musik yaitu JOOX, Apple Music, Langit Musik, dan YouTubeMusic.Penggunaan sosial media oleh Spotify Indonesia kurang relevan dan efisien sehingga interaksi tidak berjalan secara maksimal.Belum adanya informasi mengenai Spotify Lite yang dapat menjadi alternatif bagi para pengguna Spotify yang memiliki keluhan mengenai aplikasi Spotify yang membutuhkan penyimpanan cukup besar pada ponsel.Meningkatnya eksposur sosial media dan engagement antara Spotify Indonesia dengan khalayak sasaran.Memperkuat Spotify dalam benak penggunanya sebagai aplikasi streaming musik yang memberikan kemudahan untuk mereka dalam mendengarkan lagu setiap hari. "

"Profil Perusahaan: Saint Matcha merupakan brand toko makanan khusus spesialis matcha yang menjual matcha berkualitas tinggi dari Jepang. Saint Matcha utamanya menjual bubuk matcha dengan empat varian grade matcha yang dapat disesuaikan dengan kebutuhan konsumen. Selain itu, brand ini juga menjual beberapa produk minuman dan makanan siap saji berbahan matcha, bubuk hojicha, sampai dengan seperangkat alat yang dibutuhkan untuk mengolah bubuk matcha dalam produk matcha starter pack.Analisis Situasi: 1. Pasar bubuk matcha terus berkembang dan didukung oleh tren konsumen saat ini yang meliputi in-home eating, consumer food creation, hingga meningkatnya kebutuhan akan makanan sehat. 2. Pasar bubuk matcha di Indonesia cukup kompetitif dengan diferensiasi produk yang cukup minim. 3. Brand awareness dan brand preference Saint Matcha di kalangan konsumen bubuk matcha cukup rendah. 4. Konsumen bubuk matcha terbuka untuk mencoba produk bubuk matcha dari brand lainnya yang lebih berkualitas dengan melibatkan switching cost berupa pencarian informasi. 5. Saint Matcha belum dapat memenuhi kebutuhan informasi target konsumenTujuan: 1. Target konsumen Saint Matcha dapat mengenali brand dan membangun pengetahuan seputar varian produk bubuk matcha yang ditawarkan. 2. Target konsumen semakin tertarik dan menjadikan Saint Matcha sebagai preferensi untuk segala keperluan mengolah makanan atau minuman matcha.Khalayak Sasaran: 1. Demografis: Masyarakat kelas menengah ke atas dengan latar belakang profesi yang beragam, mulai dari mahasiswa hingga pekerja. 2. Geografis: Wilayah Jabodetabek. 3. Psikografis: Mereka yang memiliki rasa ingin tahu yang tinggi, bijak, terbuka untuk mempelajari atau mencoba hal baru, memiliki kesenangan atau kegemaran dalam bidang kuliner, meracik makanan dan minuman sebagai suatu bentuk hobi, menikmati proses atau tahapan dalam setiap aktivitas yang dilakukan, melakukan segala sesuatu untuk memenuhi kepuasan tersendiri, dan memiliki prinsip quality over quantity. 4. Perilaku: Mengonsumsi bubuk matcha, senang melakukan eksperimen dengan meracik makanan dan minuman sendiri, variety-seeking, serta aktif melakukan pencarian dan penyebaran konten di internet atau media sosial.Program: Kampanye komunikasi pemasaran “For Every Matcha Moment” disusun berdasarkan model kerangka kerja AISAS dan dibagi menjadi dua fase: 1. Fase Pertama (Taste The Moment): Meningkatkan brand awareness melalui pemasangan iklan di media sosial, peluncuran website, optimalisasi media sosial dengan content marketing, dan implementasi influencer marketing. 2. Fase Kedua (Enhance The Moment): Meningkatkan brand preference melalui optimalisasi media sosial dengan content marketing, konten kolaborasi dengan brand, influencer, dan konsumen, pelaksanaan challenge, serta pelaksanaan online event.

---

Company Profile: Saint Matcha is a specialty food shop brand specializing in matcha selling high quality matcha from Japan. Saint Matcha mainly sells matcha powder with four matcha grade variants that can be tailored to the needs of consumers. In addition, this brand also sells several beverage and ready-to-eat food products made from matcha, hojicha powder, to a set of tools needed to process matcha powder in matcha starter pack products.

Situation Analysis:

1. The matcha powder market continues to grow and is supported by current consumer trends which include in-home eating, consumer food creation, to the increasing need for healthy food.

2. The market for matcha powder in Indonesia is quite competitive with minimal product differentiation.

3. The brand awareness and brand preference of Saint Matcha among consumers of matcha powder is quite low.

4. Matcha powder consumers are open to trying matcha powder products from other brands that are of higher quality by involving switching costs in the form of information seeking.

5. Saint Matcha has not been able to meet the information needs of target consumers

Destination:

1. Saint Matcha target consumers can identify the brand and build knowledge about the variants of matcha powder products offered.

2. Target consumers are increasingly interested and make Saint Matcha a preference for all needs to process matcha food or drinks.

Target Audience:

1. Demographic: The upper middle class community with various professional backgrounds, ranging from students to workers.

2. Geographic: Greater Jakarta area.

3. Psychographics: Those who have a high curiosity, are wise, are open to learning or trying new things, have fun or a hobby in the culinary field, mix food and drinks as a form of hobby, enjoy the process or stages in every activity they do, do everything to meet their own satisfaction, and have the principle of quality over quantity.

4. Behavior: Consuming matcha powder, likes to experiment with making their own food and drinks, variety-seeking, and actively searching and distributing content on the internet or social media.

Program: The “For Every Matcha Moment” marketing communications campaign is structured around the AISAS framework model and is divided into two phases:

1. First Phase (Taste The Moment): Increase brand awareness through advertising on social media, website launch, optimization of social media with content marketing, and implementation of influencer marketing.

2. Second Phase (Enhance The Moment): Increase brand preference through optimization of social media with content marketing, collaborative content with brands, influencers, and consumers, implementation of challenges, and implementation of online events."