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"This valuable book not only identifies the universal success traits that have driven sales for countless products, it also reveals, for the first time, the plans themselves. Featuring the actual marketing plans of well-known organizations, "Powerhouse Marketing Plans" dissects these efforts into their component parts. Whether introducing a new product or creating awareness of a brand extension, marketing and business professionals in all industries will find this a thorough, unique, and indispensable resource."

"Karir akademik, karir dalam berbagai bidang psikologi"

"For entrepreneurs whose sweat and blood have built a company and made it what it is, selling the business means navigating new and potentially dangerous territory often without the benefit of corporate lawyers, accountants, and other specialists to show the way Sell Your Business Your Way walks readers through the entire process of selling, from valuation and preparing the business for sale to finding a buyer and assembling and closing the deal. Key features In the next few years, up to 40% of the CEO's of family-held businesses will retire, necessitating some serious ownership decisions that can not be made lightly This book presents several different ways to structure deals, making sure the seller is both well-compensated and confident in the future of the business he or she built Rickertsen also discusses some of the politics and emotions of selling a family- or privately- held company, and how to resolve such issues without compromising on the result From the Foreword by Michael Lewis: In Buyout [Rickertsen] sought to put you beyond the greedy grasp of Wall Street investment bankers."

""Your Anxious Child empowers you to teach your child essential skills in engaging, creative ways. Through dozens of activities you can start using right now, your child will learn how to alleviate stress, build courage and trust, and become an innovative problem solver." "Your Anxious Child is based on the acclaimed "COPE" program, which has been used successfully with children throughout the United States for the past 15 years. The program offers physical, mental, and spiritual strategies for Calming the nervous system; activities designed to help your child Originate a creative plan to relieve anxiety; approaches to help your child Persist in the face of obstacles and failures; and effective ways for you and your child to Evaluate and refine your plan.""