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"Kepuasan dan komitmen terhadap suatu merek dapat mempengaruhi kesetiaan merek serta keinginan untuk membeli kembali merek tersebut. Penelitian ini bertujuan untuk melihat pengaruh dari kepuasan merek dengan anteseden nilai, kualitas dan ekuitas merek yang dirasakan serta komitmen merek dan dampaknya terhadap kesetiaan merek dan keinginan membeli kembali pada merek Toyota. Hasil survey dari 120 sampel dengan metode analisis structural equation modeling (SEM), menyatakan bahwa kepuasan dan komitmen terhadap merek secara signifikan berpengaruh positif terhadap kesetiaan merek dan keinginan membeli kembali merek khususnya pada merek Toyota. Walaupun hanya nilai dan kualitas merek yang dirasakan yang secara signifikan berpengaruh positif terhadap kepuasan merek.

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Brand satisfaction and brand commitment affected the automotive brand loyalty and repurchase intention. This study focused to analyze influence of brand satisfaction, with perceived brand value, quality, and equity as antesedents of brand satisfaction and brand commitment especially Toyota users and impacted their brand loyalty and repurchase intention to the Toyota brand. Survey of 120 sample who analyzed with structural equation modeling (SEM), suggested that brand satisfaction and brand commitment on automotive affecting their brand loyalty and brand repurchase intention. But only perceived brand value and quality that directly affected the brand satisfaction, perceived brand equity didn’t directly affect the brand satisfaction."

"Penelitian ini bertujuan untuk mengetahui pengaruh Brand authenticity terhadap Brand trust serta peran Brand trust sebagai mediator dalam membangun Brand Affect dan Brand loyalty pada konsumen brand HMNS di Jabodetabek. Penelitian ini didasarkan pada pemahaman bahwa brand authenticity memiliki peran penting dalam membangun hubungan yang kuat antara brand dengan konsumen. Metode penelitian yang digunakan adalah survei dengan menggunakan kuesioner yang diberikan kepada responden yang merupakan konsumen brand HMNS di Jabodetabek. Pengambilan sampel dilakukan secara purposive dengan mengedepankan kriteria usia minimal 18 tahun dan pengalaman konsumsi terhadap brand HMNS. Total sampel yang terkumpul adalah 149 responden. Hipotesis di uji dengan menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa Brand authenticity memiliki pengaruh yang signifikan terhadap Brand trust. Kemudian, Brand trust berpengaruh signifikan terhadap Brand Affect dan Brand loyalty.

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The purpose of this research is to cognize the influence of brand authenticity on Brand trust and the mediating role of Brand trust in building brand affect and brand loyalty among HMNS brand consumers in Jabodetabek. This study is based on the understanding that brand authenticity plays a crucial role in establishing a strong relationship between the brand and consumers. A survey method was employed, utilizing questionnaires distributed to HMNS brand consumers in Jabodetabek. The sampling was conducted purposively, with a minimum age requirement of 18 years and experience in consuming the HMNS brand. A total of 149 respondents participated in the study. The hypotheses were tested using Struktural Equation Modeling (SEM).The findings of the study indicate that brand authenticity has a significant influence on brand trust. Additionally, brand trust significantly affects both brand affect and brand loyalty. Furthermore, brand authenticity indirectly affects loyalty through brand trust. These results highlight the importance of brand authenticity in building a strong relationship with consumers. The findings have practical implications for brand communication and marketing strategies, emphasizing the need for brands to emphasize authenticity."

"Penelitian ini mengkajipengaruhbrand experience terhadap brand satisfaction, brand trust dan brand loyaltydi Blitzmegaplex Grand Indonesia. Enam hipotesis dikemukakan dan secara empiris untuk mengujinya satu set data sampel yang terdiri dari 150 responden dikumpulkan di Blitzmegaplex Grand Indonesia. Hasil penelitian menunjukkan brand experience berpengaruh positif terhadap brand satisfaction dan brand loyalty secara signifikan. Berdasarkan temuan penelitian, implikasi managerial dibuat dan keterbatasan serta saran untuk penelitian selanjutnya. Penelitian ini memberikan kontribusi pengetahuan baru untuk literatur brand management yang sudah ada di Indonesia.

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This study examines the influence of consumer brand experience on brand satisfaction, brand trust and brand loyalty in Blitzmegaplex Grand Indonesia. Six hyphotheses are posited and in order empirically test them, a sample data set of 150 was collected from Blitzmegaplex Grand Indonesia.

The result indicate that brand experience positively influence brand satisfaction and brand loyalty in a significant way. Drawing from the study's findings, managerial implications are discussed and limitations and future research are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literatur in Indonesia."

"Penelitian ini bertujuan untuk mengetahui pengaruh dari Social Networking Site (SNS) Brand Community Experience dan SNS Brand Community Commitment terhadap Brand Attitude dan Repurchase Intention dalam konteks BTS Twitter brand community. Sampel yang digunakan dalam penelitian ini merupakan anggota aktif dari komunitas brand BTS di Twitter yang berdomisili di Indonesia, berusia 18-29 tahun dan pernah membeli produk official merchandise BTS dalam kurun waktu 3 bulan terakhir. Kuesioner menggunakan platform Google Forms dan disebarkan secara online melalui Twitter. Terdapat sebanyak 419 responden yang berhasil dikumpulkan dalam penelitian ini. Selanjutnya, data yang dikumpulkan diolah dengan metode Partial Least Square - Structural Equation Modeling (SEM) dan menggunakan software SmartPLS. Hasil penelitian ini menunjukkan bahwa semua dimensi dari SNS Brand Community Experience yaitu Information Experience, Entertainment Experience, Homophily Experience dan Relationship-based Experience memiliki pengaruh positif terhadap SNS Brand Community Commitment dengan pengaruh paling besar dari variabel Entertainment Experience. SNS Brand Community Commitment juga ditemukan memiliki pengaruh positif terhadap Brand Attitude dan Repurchase Intention. SNS Brand Community Commitment juga memediasi secara positif hubungan antara SNS Brand Community Experience (IE, EE, HE, RE) dengan Brand Attitude dan Repurchase Intention. Selebihnya, Brand Attitude juga memiliki pengaruh positif terhadap Repurchase Intention dan juga memediasi antara variabel SNS Brand Community Commitment dan Repurchase Intention.

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This study aims to determine the effect of Social Networking Site (SNS) Brand Community Experience and SNS Brand Community Commitment on Brand Attitude and Repurchase Intention in the context of BTS Twitter brand community. The samples used in this study are active members of the BTS brand community on Twitter who resided in Indonesia, aged 18-29 years and have purchased BTS official merchandise products within the last 3 months. The questionnaire utilized Google Forms platform and was spread online through Twitter. There was a total data from 419 respondents who were successfully collected in this study. The data collected was processed using Partial Least Square - Structural Equation Modeling (SEM) method with the SmartPLS software. The results of this study indicate that all dimensions of the SNS Brand Community Experience, namely Information Experience, Entertainment Experience, Homophily Experience and Relationship-based Experience, have a positive influence on SNS Brand Community Commitment with the greatest influence coming from the Entertainment Experience variable. SNS Brand Community Commitment was also found to have a positive influence on Brand Attitude and Repurchase Intention. Moreover, SNS Brand Community Commitment also positively mediates the relationship between SNS Brand Community Experience (IE, EE, HE, RE) with Brand Attitude and Repurchase Intention. Lastly, Brand Attitude also has a positive influence on Repurchase Intention and also mediates between SNS Brand Community Commitment and Repurchase Intention variables."

"Skripsi ini bertujuan untuk melihat apakah ada pengaruh dari brand evaluation, satisfaction dan trust terhadap brand loyalty serta brand relationship sebagai variabel mediasi pada penjualan smartphone di Jabodetabek. Menggunakan data survei terhadap 150 responden yang tersebar di Jabodetabek. Peneliti menemukan bahwa brand relationship yang menjadi variabel mediasi memiliki pengaruh yang signifikan terhadap brand loyalty sebagai variabel dependen. Selain itu dari penelitian ini juga didapat hasil bahwa brand evaluation dan brand satisfaction berpengaruh terhadap brand relationship. Dari penelitian ini didapati kesimpulan bahwa brand evaluation dan satisfaction berpengaruh terhadap brand relationship, kemudian didapati juga hasil bahwa brand relationship berpengaruh terhadap brand loyalty.

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This thesis aims to see whether there is an effect of brand evaluation, satisfaction and trust on brand loyalty and brand relationship as a mediating variable in smartphone sales in Jabodetabek. Using survey data of 150 respondents spread across Jabodetabek. Researchers found that brand relationship as a mediating variable has a significant effect on brand loyalty as the dependent variable. Apart from that, this research also shows that brand evaluation and brand satisfaction have an effect on brand relationships. From this study it was found that brand evaluation and satisfaction have an effect on brand relationship, then it was also found that brand relationship has an effect on brand loyalty."

"Industri otomotif saat ini semakin berkembang. Berdasarkan data statistik Gaikindo (Gabungan Industri Kendaraan Bermotor Indonesia), pencapaian penjualan kendaraan bermotor khususnya roda empat pada tahun 2013 lalu mencapai 1.226.901 unit (domestic auto market & export import category) atau ada kenaikan sebesar 10% jika dibandingkan tahun 2012 yaitu 1.116.230 unit. Namun tahun 2015 ini mengalami penurunan dibandingkan tahun sebelumnya, salah satu penyebabnya dari siklus hidupnya (lifecycle) yang sudah masuk tahap dewasa (maturity). Berbagai program telah dikembangkan dan diimplementasikan untuk meningkatkan customer loyalty. Namun, jenis loyalty program yang diperlukan tetapi tidak cukup untuk meningkatkan customer loyalty dari berbagai sisi. Kepentingan penelitian di brand community diawali oleh fakta bahwa brand community membantu perusahaan untuk menarik konsumen individu dan untuk memperkuat customer relationship. Penelitian ini dibuat untuk menganalisa pengaruh trust dan affect terhadap sebuah brand community dalam komitmen dari brand community, dan menguji melalui suatu mekanisme komitmen dalam brand community yang dapat meningkatkan loyalty behaviors. Hasil dari penelitian ini menunjukkan secara signifikan dan positif. Sampeldari 160 responden anggota Toyota Fortuner Club of Indonesia yang ikut berpartisipasi mengisi kuesioner (online dan offline). Dan analisis data menggunakan SEM (Structural Equation Modelling).

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The automotive industry is currently growing. Based on statistical data Gaikindo (Indonesian Automotive Industry Association), the achievement of sales of four-wheeled motor vehicles, especially in 2013 and reached 1,226,901 units (domestic auto market and export import category) or there is an increase of 10% when compared to the year 2012 is 1,116. 230 units. However, 2015 has decreased compared to previous years, one of the causes of the life cycle (lifecycle) which has entered the mature stage (maturity). Various programs have been developed and implemented to increase customer loyalty. However, the type of loyalty program necessary but not sufficient to improve customer loyalty from all sides.

Brand research interests in the community initiated by the fact that the brand community helps companies to attract individual consumers and to strengthen the customer relationship. This study was made to analyze the influence trust and Affect towards a community brand in the commitment of the brand community, and investigate through a mechanism in the brand community commitment to increase loyalty behaviors. Results from this study showed significant and positive. A sample of 160 respondents member of the Toyota Fortuner Club of Indonesia who participated fill out a questionnaire (online and offline). And data analysis using SEM (Structural Equation Modelling)."

"Loyalitas merupakan alat penting yang diperlukan oleh pemasar untuk mempertahankan mereknya ditengah persaingan bisnis yang semakin ketat. Menciptakan konsumen yang loyal merupakan salah satu strategi dari pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pengalaman merek terhadap loyalitas merek baik secara langsung maupun tidak langsung melalui kepuasan merek pada konsumen merek merek pakaian H M di Jabodetabek. Jenis penelitian adalah penelitian eksplanatif yang menggunakan pendekatan kuantitatif. Metode pengambilan sampel adalah non-probability sampling dengan teknik convenience sampling. Pengolahan data menggunakan analisis regresi, analisis jalur dan uji sobel. Hasil penelitian menunjukan bahwa pengalaman merek memiliki pengaruh yang signifikan terhadap kepuasan merek. Pengalaman merek memiliki pengaruh yang signifikan terhadap loyalitas merek. Kepuasan merek memiliki pengaruh yang signifikan terhadap loyalitas merek. Pengalaman merek memiliki pengaruh baik secara langsung terhadap loyalitas merek maupun secara tidak langsung melalui kepuasan merek.

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Loyalty is an important tool that marketers need to maintain their brands in the midst of fierce business competition. Creating brand loyal costumers is one of the marketing strategies. The purpose of this study is to determine the effect of brand experience on brand loyalty either directly or indirectly through brand satisfaction on H M clothing brands consumer in Jabodetabek. The type of research is explanatory research using. Sampling method is non probability sampling with convenience sampling technique. Data processing used regression analysis, path analysis, and sobel test. The result of this study indicate that brand experience has a significant influence on brand satisfaction. Brand experience has a significant influence on brand loyalty. Brand satisfaction has a significant influence on brand loyalty. Brand experience has a direct effect on brand loyalty and indirect effect through brand satisfaction."

"Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand personality terhadap brand loyalty melalui brand prestige, brand trust, dan customer satisfaction dari produk sepeda motor Honda CBR150R. Penelitian ini menggunakan pendekatan kuantitatif metode survei pada pengguna sepeda motor Honda CBR150R di Jakarta. Sampel dalam penelitian ini berjumlah 100. Penelitian melakukan uji validitas dengan analisis faktor dan reliabilitas dengan Cronbach’s Alpha. Structural Equation Modelling (SEM) digunakan dalam pengujian hipotesis. Hasil penelitian menunjukkan bahwa brand experience memiliki pengaruh langsung terhadap brand prestige dan brand loyalty; brand personality memiliki pengaruh langsung ke brand prestige dan brand trust; brand trust memiliki pengaruh langsung dan tidak langsung ke brand loyalty. Sementara, brand prestige terbukti tidak memiliki pengaruh tidak langsung terhadap brand loyalty.

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This study aims to analyse the effect of brand experience and brand personality on brand loyalty through brand prestige, brand trust, and customer satisfaction from Honda CBR150R. This study uses a quantitative approach to survey the methods for Honda CBR150R motorcycle users in Jakarta. This study uses 100 respondents as a sample to collect data through questionnaire. The study employs validity measurement using factor analysis and reliability measurement using Cronbach's Alpha. Structural Equation Modelling (SEM) is used in hypothesis testing. The findings present that brand experience has a direct effect on brand prestige and brand loyalty; brand personality has a direct effect on brand prestige and brand trust; brand trust has a direct effect and an indirect effect on brand loyalty. In addition, brand prestige is revealed has no indirect effect on brand loyalty.

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"Pada era industri kecantikan yang semakin berkembang di Indonesia, persaingan di pasar kecantikan semakin ketat. Dalam konteks ini, celebrity endorsement telah menjadi salah satu strategi pemasaran yang signifikan untuk menarik perhatian konsumen dan membedakan merek di tengah persaingan yang sengit. Kehadiran selebriti dalam iklan atau promosi produk kecantikan bukan hanya sekadar menonjolkan citra glamor, tetapi juga dapat memberikan dampak yang mendalam terhadap perilaku konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh celebrity endorsement terhadap repurchase intention pada konsumen ReVeluv brand Azarine Cosmetic di Jabodetabek dengan menjadikan brand loyalty dan consumer perception of quality sebagai mediator. Penelitian menggunakan pendekatan kuantitatif dan teknik pengumpulan data kuantitatif menggunakan kuesioner. Penarikan sampel dilakukan melalui teknik non-probability purposive sampling dengan jumlah sampel sebanyak 110 responden yang memenuhi kriteria pemilihan responden. Kemudian, analisis data dilakukan menggunakan IBM SPSS Statistics 25 dan SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa brand loyalty dapat memediasi secara positif dan signifikan pada hubungan celebrity endorsement dan repurchase intention. Namun, consumer perception of quality tidak memiliki pengaruh pada hubungan celebrity endorsement dan repurchase intention. Selain itu, seluruh hubungan antar variabel dalam penelitian ini menunjukkan pengaruh yang positif dan signifikan, kecuali hubungan antara celebrity endorsement dengan repurchase intention dan consumer perception of quality dengan repurchase intention pada konsumen ReVeluv brand Azarine Cosmetic di Jabodetabek.

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In the growing beauty industry era in Indonesia, the competition in the beauty market is becoming increasingly intense. In this context, celebrity endorsement has become a significant marketing strategy to capture consumer attention and differentiate brands amid fierce competition. The presence of celebrities in beauty product advertisements or promotions is not only about highlighting a glamorous image but can also have a profound impact on consumer behavior. This research aims to analyze the influence of celebrity endorsement on repurchase intention among ReVeluv consumers of Azarine Cosmetic brand in Jabodetabek, considering brand loyalty and consumer perception of quality as mediators. The study adopts a quantitative approach, and quantitative data is collected through a questionnaire. Sample selection is carried out using non-probability purposive sampling techniques, involving 110 respondents who meet the criteria. Subsequently, data analysis is conducted using IBM SPSS Statistics 25 and SmartPLS 3.2.9. The research findings indicate that brand loyalty can positively and significantly mediate the relationship between celebrity endorsement and repurchase intention. However, consumer perception of quality does not have an impact on the relationship between celebrity endorsement and repurchase intention. Moreover, all relationships between variables in this study show a positive and significant influence, except for the relationship between celebrity endorsement and repurchase intention and consumer perception of quality with repurchase intention among ReVeluv consumers of Azarine Cosmetic brand in Jabodetabek."

"Perkembangan industri fashion di Indonesia mengalami peningkatan yang baik terutama dari segi inovasi yang menyebabkan adanya brand-brand baru bermunculan, dimana konsumen umumnya merupakan milenial. Hal ini menyebabkan peran milenial semakin mendominasi sektor tersebut, sehingga pada penilitian ini bertujuan untuk mengetahui hubungan konsumen milenial dengan Fashion Innovativeness dan brand image dimensions(Cognitive, sensory, dan affective) pada brand fashion favorit,kontribusi brand image dimensions kepada lovemarks (brand love dan brand respect) dan pengaruhnya pada brand loyalty. Penelitian ini mengembangkan model lanjutan dari brand equity(CBBE) dan brand image dimensions. Model yang dikembangkan kemudian divalidasi menggunakan Structural Equations Modeling (SEM) berdasarkan data yang diperoleh melalui survey kepada konsumen yang memiliki brand fashion favorit kisaran usia 19-39 tahun. Hasil penelitian ini mengonfirmasi bahwa fashion innovativeness secara positif berpengaruh terhadap penggunaan brand image associations yang kemudian akan memengaruhi brand love dan brand respect serta terhadap brand loyalty. Implikasi manajerial serta saran bagi penelitian selanjutnya juga dibahas pada penelitian ini. 

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The development of fashion industry in Indonesia experiences a positive surge fundamentally from the innovation factor, which causes new brands to emerge, in which the main consumers are millenials. This causes the role of millenial to be more dominant in the afformentioned sector, hence this research aims to understand the relationship between millenials consumers and Fashion Innovativenes and Brand Image Dimensions (Cognitive, Sensory, and Affective) on favorite fashion brands, the contribution of Brand Image Dimensions towards Lovemarks (Brand Love and Brand Respect), and the impact toward Brand Loyalty.

This research developed the model modified from Consumer-based Brand Equity (CBBE) and Brand Image dimensions. The developed model was then validated using Structural Equation Modeling (SEM) based on data retreived from surveys on consumers, within the age of 19-39 years old, with favorite fashion brands. The findings confirmed that Fashion Innovativeness positively influenced the use of Brand Image Assosication which then further influenced Brand Love and Brand Respect, as well as Brand Loyalty. The managerial implications and recommendation of this reseatch will be further elaborated in this research."