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"BAGIAN 1Analisis SituasiSejarah yang sudah terlanjur dianggap membosankan serta gempuran kebudayaan asing yang masuk, membuat banyak remaja Indonesia tidak tertarik untuk mempelajari sejarah dan kebudayaan negaranya sendiri. Media massa yang punya peran besar dalam mengedukasi masyarakat pun hanya sedikit yang mengangkat kedua tema tersebut menjadi program rutin. Padahal sejarah dan kebudayaan adalah hal penting yang harus diketahui oleh anak bangsa. Oleh karena itu, mereka membutuhkan informasi yang mampu memberi pengetahuan tentang sejarah dan kebudayaan Indonesia. Program “IndoTraxia” diharapkan bisa menjadi program yang mampu memenuhi kebutuhan bagi remaja tersebut. BAGIAN 2Manfaat dan Tujuan Pengembangan PrototipeManfaat Bagi Khalayak: Memberikan informasi dan pengetahuan mengenai sejarah dan kebudayaan Indonesia kepada para remaja. Manfaat Bagi Stasiun Radio: Menunjukkan bahwa Trax FM Jakarta peduli dengan kondisi sosial saat ini, yaitu banyak remaja yang mulai tidak tertarik dengan sejarah dan kebudayaan Indonesia. Tujuan Sosial: Menjadi sarana informasi serta memenuhi kebutuhan pendengar akan informasi mengenai sejarah dan kebudayaan Indonesia yang masih minim diangkat media massa.Tujuan Ekonomi: Menarik para sponsor dengan menawarkan konten yang tidak biasa, jarang, mengedukasi, dan juga peduli terhadap keadaan sosial para remaja saat ini yang kurang tertarik dengan sejarah dan kebudayaan bangsanya sendiri. BAGIAN 3Prototipe yang dikembangkanProgram ini bernama “IndoTraxia” dan berformat feature. Program ini mengangkat berbagai tema sejarah dan kebudayaan Indonesia, serta direncanakan untuk disiarkan di Trax FM Jakarta pada hari Senin hingga Jumat pukul 09.30-09.35, 18.30-18.35, 15.30-15.35, 21.30-21.35 dan 23.30-23.35. Target pendengar utama program ini adalah remaja dengan usia 15-21 tahun yang berada di Jabodetabek, dengan SES A, B, dan C+. Sedangkan target sekundernya adalah anak muda dengan usia 22-25 tahun. BAGIAN 4EvaluasiPre test dilakukan dengan metode Focus Groud Discussion (FGD). Peserta berjumlah 12 orang yang dibagi menjadi dua kelompok. Pre test akan dilakukan dua minggu sebelum program "IndoTraxia" disiarkan dengan daftar pertanyaan FGD sebagai instrumen. Sedangkan, evaluasi akan dilakukan setelah empat episode pertama ditayangkan. Evaluasi dilakukan dengan FGD dan melihat berbagai respon yang masuk melalui berbagai channel. BAGIAN 5AnggaranJumlah Anggaran Pembuatan Program: Rp 385.000,-Jumlah Biaya Produksi 35 episode: Rp 13.475.000,-Prakiraan Pendapatan 35 Episode: Rp 214.025.000,-Jumlah Anggaran Pre Test: Rp 691.400,-Jumlah Anggaran Evaluasi: Rp 813.500,-

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PART 1

Situation Analysis

History, which has been considered as boring stuff, and the large influence of foreign culture are the reasons why a lot of teenagers in Indonesia are not interested in studying their own history and culture. Even mass media which has an important part in educating people rarely raised both themes into a regular topic. Though history and culture are important things that should be known by the young generation. Therefore, they need more information which can provide knowledge about history and culture of Indonesia. "IndoTraxia" program is expected to be able to provide that information for teenagers.

PART 2

Benefits and Objectives of the Developing Prototype

Public Benefit: To provide information and knowledge about history and culture of Indonesia to the teenagers.

Benefit for Radio Station: To indicate that Trax FM Jakarta concerns about current social condition that is Indonesian teenagers are starting to be less-interested in their own nation’s history or culture.

Social Objective: To be the main source of information, as well as to provide information about history and culture for listeners.

Economic Objective: To attract sponsorships by offering unusual and educative content that also concerns to social circumstances of the teenagers today who are less-interested in studying their own history and culture.

PART 3

The Developing Prototype

The program is called "IndoTraxia" by using feature format. It picks up various themes of history and culture of Indonesia. "IndoTraxia" is planned to be broadcasted at Trax FM Jakarta on Monday to Friday, at 09.30-09.35, 18.30-18.35, 15.30-15.35, 21.30-21.35 and 23.30-23.35 WIB. The primary target is teenager whose age 15-21, and are located in Jabodetabek, with SES A, B, C+; while the secondary target is young people age 22-25.

PART 4

The Evaluation

Pre test will be conducted using Focus Groud Discussion (FGD) method two weeks before the launch of the program. Total participants are 12 which are divided into two groups. Meanwhile, the evaluation will be conducted after the first four episodes being aired. It will be done by FGD as an instrument and by seeing responses coming in through various channels.

PART 5

The Budget

Total Budget of Prototype Production : 385.000 IDR

Total Budget of Production (13 episodes): 13.475.000 IDR

Estimation of income (13 Episodes): 214.025.000 IDR

The Budget of Pre Test: 691.400 IDR

The Budget for Evaluation: 813.500 IDR"

"Bagian 1Analisis SituasiPerkembangan musik indie di Indonesia sedang mencapai titik puncak kreativitasnya. Namun sayangnya media tidak memberikan ruang yang cukup untuk musik indie. Padahal sebagian besar pendengar radio membutuhkan informasi mengenai musik indie. Dengan adanya program “Indie Go”, diharapkan kebutuhan akan informasi para pendengar bisa terjawab dan menularkan kreativitas, semangat, dan referensi musik berkualitas. Bagian 2Manfaat dan Tujuan Pengembangan PrototipeManfaat sosial: meningkatkan wawasan dan pengetahuan mengenai musik kepada pendengar, menambah referensi, inspirasi serta kreativitas kepada pendengar Manfaat bagi stasiun radio: Memperkuat citra radio yang mendukung musik non-mainstream, menarik pendengar dan pengiklan.Tujuan sosial: memenuhi kebutuhan pendengar mengenai musik indie, menginspirasi dan mendorong pendengar untuk berkarya, dan membuka wawasan bagi mendengar.Tujuan ekonomi: mendatangkan pengiklan dan sponsor yang akhirnya mendatangkan keuntungan bagi stasiun radio.Bagian 3Prototipe yang DikembangkanProgram ini bernama “Indie Go” dan berformat air magazine. Program ini akan mengangkat album, single, fenomena, konser, dan lifestyle yang sedang berkembang di dunia musik indie. Disiarkan setiap hari Rabu pukul 19.00-19.30 dengan target pendengar remaja dan dewasa muda usia 15-25 tahun, di Jabodetabek dengan SES ABC+.Bagian 4EvaluasiPre-test dilakukan dengan melakukan Focus Group Discussion (FGD) dengan dua kelompok yang masing-masing beranggotakan enam orang. Pre-test dilakukan sebulan sebelum program “Indie Go” disiarkan. Sedangkan evaluasi dilakukan sebulan setelah program “Indie Go” disiarkan dengan metode telesurvei dan melihat respon pendengar dari berbagai media.Bagian 5AnggaranJumlah Anggaran Pembuatan prototipe: Rp 198.000Jumlah biaya produksi 13 episode: Rp 10.010.000Prakiraan pendapatan per episode (tanpa sponsor): 42.640.000Jumlah anggaran pre-test: Rp 1.080.000Jumlah anggaran evaluasi: Rp 1.800.000

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Part 1

Situation Analysis

The development of indie music in Indonesia is attaining its peak point of creativity. Unfortunately, the mass media nowadays has not given enough space to indie music, while most of the radio listeners need information about it. “Indie Go” program is expected to meet audience needs of indie music information, as well as to spread the creativity, spirit, and reference of qualified music.

Part 2

Benefits and Objectives of Developing Prototype

Social benefits: to increase the listeners’ insight and knowledge about music, also to add reference, inspiration, and creativity to the listeners. Benefits for the Radio Station: to strengthen the station image that is supporting non-mainstream music, as well as to attract more listeners and advertisers.

Social objectives: to fulfill the listeners’ needs of indie music, as well as to inspire and encourage them to create something, also to broaden listeners’ insight about music.

Economic objectives: to gain more advertisers and sponsors that eventually will give more profit back to the station.

Part 3

The Developing Prototype

This program named by “Indie Go” and has air magazine format. “Indie Go” picks various themes such as album, single, concert, lifestyle, and other phenomenon that is currently growing in indie music world. The program will be aired every Wednesday at 19.00 to 19.30 in Trax FM. Its primary target listeners are teenagers and young adult whose age between 15-25 years old, located in Jabodetabek with SES ABC+.

Part 4

Evaluation

Pretest will be conducted by doing Focus Group Discussion (FGD) to two groups consist of six members of each group. It will be conducted one month before the “Indie Go” program being aired. While the evaluation will be conducted one month after the program being aired by using tele-survey method, as well as seeing listeners’ response from various media.

Part 5

Budgeting

Total Prototype Production Budget: Rp 198.000

Total Production Cost (13 episodes): Rp 10.010.000

Net Income Estimation per Episode (without sponsor): Rp 42.460.000

Total Pretest Budget: Rp 1.080.000

Total Evaluation Budget: Rp 1.800.000"

"Bagian SatuAnalisis SituasiSaat ini, sudah banyak program acara wisata di televisi, namun, di radio belum banyak. Maka dari itu, memberikan informasi tentang tempat wisata yang menarik kepada khalayak radio adalah cara untuk menyadarkan masyarakat terhadap kekayaan alam Indonesia. Dengan membuat sebuah program yang mengulas tempat indah di Indonesia yang bisa dikunjungi untuk wisata, akan menarik masyarakat untuk mencintai kekayaan alam Indonesia.Berdasarkan hasil riset kepada 100 pendengar Mustang FM, dapat disimpulkan seluruh responden memiliki minat dengan dunia pariwisata dan membutuhkan informasi tentang akomodasi wisata sampai tips menarik dalam melakukan perjalanan wisata. Mereka menyambut positif rencana Mustang FM untuk membuat program radio semacam ini. Informasi ini mereka perlukan karena mayoritas responden menyatakan berencana melakukan perjalanan wisata untuk menghilangkan kejenuhan dari rutinitas.Bagian DuaManfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak:Mendapatkan informasi tentang wisata, mulai dari akomodasi, harga perjalanan, cara untuk ke destinasi, sampai tips yang dibutuhkan untuk jalanjalan efektif.Tujuan sosial:Memenuhi kebutuhan pendengar tentang destinasi wisata di Indonesia yang bisa dikunjungi.Tujuan ekonomi:Mendapatkan pengiklan yang banyak, terutama pada bidang pariwisata, misalnya perusahaan travel atau iklan pariwisata dari kementrian pariwisata.Bagian TigaPrototipe yang DikembangkanPrototipe yang dikembangkan adalah program radio wisata berbentuk sequences dengan segmentasi anak muda Jakarta dengan status sosial ekonomi AB. Rencananya, program bernama "Eksonesia" (Eksotik Indonesia) ini akan disiarkan di Mustang FM setiap Jumat, pukul 16.00 - 18.00 WIB. Acara ini berdurasi dua jam dengan pembagian dua sesi, Di setiap episode “Eksonesia” membahas berbagai tujuan wisata yang berbeda-beda. Di sesi pertama akan membahas destinasi wisata yang menarik dari kota yang sedang dibahas. Pada sesi kedua akan membahas destinasi wisata yang menarik dari kota yang sedang dibahas.Bagian EmpatEvaluasiPre-test dilakukan dengan menggunakan metode FGD dan mengambil peserta sebanyak 30 orang. FGD akan dilaksanakan dua minggu sebelum hari pertama siaran perdana. Instrumen media pre-test berupa panduan FGD. Sedangkan evalusi dikelompokan menjadi dua, yaitu: evaluasi produksi dan kualitas program serta evaluasi khalayak; dan evaluasi biaya. Evaluasi khalayak dan evaluasi produksi dan kualitas program akan dilakukan secara bersamaan. Untuk melakukan dua evaluasi tersebut harus melakukan sebuah metode. Metode yang dimaksud adalah telesurvei kepada pendengar. Survei juga dilakukan melalui website Mustang FM atau email respon dari pendengar. Evaluasi dengan telesurvei yang diadakan pada empat episode pertama (satu bulan). Sedangkan evaluasi dengan memantau respon yang masuk, baik melalui email maupun Twitter dilakukan secara terus-menerus. Evaluasi biaya dilakukan setiap bulan dengan dengan membandingkan biaya produksi program, dan pendapatan program.Bagian LimaAnggaranAnggaran pembuatan program per episode: Rp 2.640.000Total biaya produksi program selama tiga bulan (13 episode): Rp 34.320.000Anggaran Pre Test: Rp 1.825.000Anggaran Evaluasi: Rp 1.800.000

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First Section

Situation Analysis

Nowadays, many traveler programs on television, however, it's just a few on the radio. Therefore, provide information about tourist destination in the radio is a way to make people aware about Indonesia. By creating a program to review the beautiful places in Indonesia that can be visited for tours, it will make people love the nature of Indonesia.

Based on the research results to the 100 Mustang FM's listeners, it can be concluded that all respondents have an interest about tourism and need information about tourist accommodation, and tips how to make a travel. They responded positively to this travel programs plan. They need this information to make a travel planning for eliminate boredom of routine.

Second Section

Benefits and Prototype Development Goals

Benefits to the audience: Get the information about traveler, from accommodation, the price of the trip, how to go to the destination, until the tips needed to be an effective travel.

Social objectives: Suit of listeners about tourist destinations that can be visited in Indonesia.

Economic objectives: Get a many advertisers, especially in the field of tourism, for example, a travel company or advertising of tourism from the tourism ministry.

Third Section

Prototype Developed

The prototype developed is shaped travel radio program sequences, with young children Jakarta segmentation, with AB socioeconomic status. In the idea, the program called "Eksonesia" (Eksotik Indonesia) will be broadcast in Mustang FM every Friday at 16:00 to 18:00 pm. This event lasted two hours with the division of the two sessions. In each episode of "Eksonesia" discusses many various tourist destinations. In the first session, this programs will discuss the interesting tourist destinations of the city. The second session will discuss the interesting tourist destinations of the city.

Fourth Section

Evaluation

The pre-test was conducted by using FGD and take as many as 30 participants. FGDs will be held in two weeks before the first day of premiere broadcast. Instruments such as the pre-test media is a FGD guide. While, the evaluation grouped into two, namely: production and program quality evaluation, audience evaluation, and costs evaluation.

Audiences evaluation and production and program quality evaluation will be carried out simultaneously. To perform this two evaluations, it use listener’s tele-survey method. The survey will also conducted with the response of listeners in the website or email of the Mustang FM. Evaluation with telesurvey will held on the fourth episodes (first month). While evaluation will be held continuously by monitoring responses received, either via email or Twitter. Cost evaluation will be held a monthly by comparing the cost of program production, and program income.

Fifth Section

Budget

Programming budget per episode: Rp 2,640,000

Total cost of production of the program for three months (13 episodes): Rp 34.320.000

Pre Test Budget: Rp 1.825.000

Evaluation Budget: Rp 1.800.000"

"[ABSTRAKBagian 1: Analisis SituasiMinat membaca masyarakat Indonesia masih tergolong rendah karena minimnya sarana, informasi, serta koleksi buku. Di sisi lain, upaya mengapresiasi karya sastra Indonesia mulai berkembang baik. Namun, kebanyakan orang cenderung menganggap sastra itu berat. Padahal sastra banyak memberikan manfaat. Diperlukan adanya program khusus soal karya sastra Indonesia untuk segmen dewasa muda. Media yang digunakan adalah radio karena meski jangkauannya luas tetapi bisa membangun hubungan personal.Hasil riset khalayak terhadap 55 pendengar radio menunjukkan mayoritas dari mereka merasa butuh dan tertarik dengan ide program bertema sastra. Hampir semua responden setuju jika program karya sastra Indonesia ini direalisasikan.Bagian 2: Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: Meningkatkan kesadaran masyarakat terhadap pentingnya mengenal karya sastra Indonesia.Manfaat bagi pengelola: Meningkatkan citra positif karena menghadirkan program yang mendidik masyarakat tentang sastra Indonesia.Manfaat ekonomi: Pengelola mendapatkan pemasukan tambahan.Tujuan sosial: Mengenalkan karya-karya sastrawan Indonesia.Tujuan ekonomi: Menambah keuntungan lewat iklan dan sponsor.Bagian 3: Prototipe yang DikembangkanProgram bertema sastra ini mengusung format talkshow, dengan nama ?AKSARA? (Apresiasi Karya Sastra Indonesia). Program akan mengudara di KBR, setiap Sabtu, selama 1 jam, pukul 19.00-20.00 WIB. Program ini menghadirkan sastrawan, penyair, budayawan, atau kritikus sastra sebagai narasumber.Bagian 4: EvaluasiMedia pre-test dilakukan dengan metode Focus Group Discussion (FGD) sebanyak 2 kali. Peserta FGD adalah 10 orang berusia 20-30 tahun. Pre-test dilakukan sebulan sebelum hari siaran program dan setelah prototipe program diproduksi.Evaluasi akan dilaksanakan secara aktif dan pasif, setelah program disiarkan. Metodenya adalah kuesioner digital dan memantau respon pendengar via SMS, email, dan Twitter.Bagian 5: AnggaranAnggaran pembuatan prototipe: Rp 143.000,-Anggaran pembuatan program per edisi: Rp 1.265.000,-Total biaya produksi program selama tiga bulan (13 edisi):Rp 16.445.000,-Anggaran pre-test: Rp 1.925.000 dan Evaluasi per bulan: Rp 1.800.000;

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ABSTRACTPart 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000, Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience’s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000]"

"Analisis SituasiSaat ini sudah banyak tersedia informasi kesehatan di berbagai media, termasuk di radio. Sayangnya, informasi-informasi tersebut lebih ditujukan bagi mereka yang telah berusia dewasa. Padahal, kesehatan sangat penting baik bagi orang tua maupun orang muda (remaja). Oleh karena itu, penulis merasa dibutuhkan suatu program kesehatan yang ditujukan bagi anak muda. Selain itu, dari hasil riset terhadap 100 pendengar radio anak muda yang dituju menunjukkan bahwa mayoritas dari mereka tertarik dan membutuhkan informasi kesehatan. Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak:Mendapatkan informasi seputar kesehatan untuk anak muda.Manfaat bagi pengelola:Menunjukkan pada masyarakat bahwa radio tidak hanya berisi acara hiburan, tapi juga berisi informasi-informasi yang bermanfaat seperti informasi kesehatan.Tujuan sosial:Mengajak pendengar untuk mulai memerhatikan kesehatan sedini mungkin.Tujuan ekonomi:Mendatangkan keuntungan bagi pengelola radio melalui iklan dan sponsorship.Prototipe yang DikembangkanPrototipe yang dikembangkan adalah program radio khusus kesehatan berbentuk talk show dengan segmentasi anak muda Jakarta dengan status sosial ekonomi ABC. Rencananya, program bernama “Sabar OZ” (Sehat Bareng OZ) ini akan disiarkan di OZ Radio Jakarta setiap Jumat, pukul 16.00-18.00 WIB. Acara ini dibagi ke beberapa sesi, yaitu bincang-bincang dengan narasumber ahli, bincang-bincang dengan selebriti, sesi tanya jawab (sekaligus kuis), dan informasi tips, mitos, serta fakta kesehatan.EvaluasiMedia pre-test dilakukan dengan metode FGD dengan peserta sebanyak enam orang. FGD dilakukan setelah prototipe program selesai dibuat dengan instrumen media pre-test berupa panduan FGD. Sedangkan evalusi dikelompokan menjadi dua, yaitu: evaluasi produksi dan kualitas program serta evaluasi khalayak; dan evaluasi biaya.Evaluasi produksi dan kualitas program serta evaluasi khalayak dilakukan dengan cara aktif dan pasif. Evaluasi aktif dilakukan dengan telesurvei yang diadakan pada bulan pertama penyiaran program (empat episode). Sedangkan evaluasi pasif dilakukan dengan memantau respon pendengar yang masuk baik melalui email maupun Twitter secara terus-menerus. Evaluasi biaya dilakukan setiap bulan dengan membandingkan biaya produksi program dengan pendapatan program “Sabar OZ” (Sehat Bareng OZ).AnggaranAnggaran pembuatan program per episode: Rp 852.500,00Total biaya produksi program selama tiga bulan (13 episode): Rp 11.082.500,00Prakiraan pemasukan bersih dengan sponsor selama tiga bulan (13 episode): Rp 222.137.500,00Prakiraan pemasukan bersih tanpa sponsor selama tiga bulan (13 episode): Rp 110.597.500,00Anggaran media pre-test: Rp 505.000,00Anggaran evaluasi: Rp 1.800.000,00

---

Situation Analysis

Nowadays, there are so many media that provide information about health, with no exceptions the radio. Unfortunately, the information are more intended for adult consumption. Whereas, health is really important both for adult and young people (teenagers). Therefore, the author thinks that there is a need for young people as much as it is to the adults.

Moreover, based on the research which was committed to 100 listeners of young people’s radio (OZ Radio Jakarta), the majorities of them are interested and have the need of getting information about health.

The Advantages and The Purposes of Prototype Development

The advantage for audience/listeners:

Attain information on health issues for young people.

The advantage for radio station:

Shows the society that radio is not only about entertainment, but also have concern in providing useful information such as information about health.

Social purpose:

To persuade the audience/listeners to give more attention and take a good care to their health since they are young.

Commercial purpose:

To bring in profit for radio station from adverts and sponsorship.

The Developed Prototype

The developed prototype is radio program about health that takes form talk show formatted, which is intended for young people (teenagers) in Jakarta with ABC social economic class. The program would be named “Sabar OZ” (Sehat Bareng OZ) and is planned to be airing at OZ Radio Jakarta every Friday at 4-6 pm. This program has some parts, which included chatting with expert, chatting with celebrity, question and answer session (including quiz), and tips, myth, and health facts.

Evaluation

The method applied for the pre-test media is FGD with six participants. FGD will be performed after the prototype made and an FGD instrument will be used as a guide. The evaluation divided in two categories, which are: production, quality program, and audience evaluation; and budget evaluation.

Production, quality program, and audience evaluation will be executed in two ways, which are active and passive. The method applied for active evaluation is telesurvei which will be executed in the first month of program airing (for episodes). Whereas, passive evaluation will be executed by monitoring audiences’ responses by email or Twitter continuously. Budget evaluation will be executed every month by comparing production expenditure and income of the program.

Budget

Program production budget per episode: 852.500 IDR

Total program production budget (13 episodes):11.082.500 IDR

Estimation of program income with sponsors (13 episodes): 222.137.500 IDR

Estimation of program income without sponsors (13 episodes): 110.597.500 IDR

Pre-test media budget: 505.000 IDR"

"Gerakan bersepeda tengah mengalami kenaikan yang signifikan seluruh dunia dalam beberapa tahun terakhir. Di Indonesia, jumlah pengguna sepeda juga mengalami peningkatan. Meski belum tersedia data yang akurat, namun pemerintah provinsi DKI Jakarta memperkirakan dari 9,6 juta, sekitar seratus ribu warganya menggunakan sepeda. Programprogram untuk menggalakkan penggunaan sepeda juga dilakukan oleh pemerintah, diantaranya dengan membangun lajur sepeda serta mengadakan Car Free Day di setiap akhir pekan. Dengan adanya dukungan-dukungan tersebut, berbagai komunitas sepeda menjamur di seluruh Indonesia. Pada tanggal 16-18 Juli 2010 lalu, 50 ribu pesepeda dari berbagai komunitas membentuk Kongres Sepeda Indonesia. Kongres sepeda pertama ini menghasilkan Komite Sepeda Indonesia (KSI). KSI memiliki visi mempersatukan dan memperjuangkan hak-hak pesepeda di seluruh tanah air. Untuk mewujudkan visi tersebut, KSI mendirikan Radio Komite Sepeda Indonesia (KSI). Apalagi melihat banyaknya pengguna sepeda dan besarnya potensi penggunaan sepeda di masa depan, muncul sebuah kebutuhan masyarakat akan berita dan informasi seputar sepeda. Prototipe program dibuat berlandaskan kepada kebutuhan tersebut. Program adalah Air Magazine tentang berita dan informasi seputar sepeda dan diberi judul "It's a Bike World After All!".

---

After All! in Radio Komite Sepeda Indonesia (KSI) Within the last years, cycling movement has been significantly increasing all over the world. In Indonesia, the numbers of cyclist is also increasing. Even though, an accurate data is not available yet, but the government of DKI Jakarta estimates, out of 9.6 million, approximately one hundred Jakarta citizens are using bicycle. Programs to encourage people to use bicycle are implemented by the government. Building the bike lane across the city and Car Free Day during the weekends are some of them. With those supports, many bicycle community are formed all across the country.

On July 16-18 2010, 50 thousands cyclist from various bicyce community held Indonesian Bicycle Congress. The first bicycle congress results in Indonesian Bicycle Committee (KSI). The committee has a vision to unify and fight for cyclist's rights throughout the country.

To bring the vision itu reality, KSI built KSI Radio. Moreover, seeing the numbers of cyclist and the potential that bicycle has, a need for news and information about cycling world emerged. This prototype is made according to that need. The program is made in the form of Air Magazines concerning news and information about cycling world, and is titled "It's a Bike World After All!"."

"Bagian Satu Analisis Situasi: Menjelang dibukanya Komunitas ASEAN tahun 2015 masih banyak masyarakat Indonesia yang belum mengetahui hal ini Salah satunya anak muda yang akan sangat merasakan dampak dari Komunitas ASEAN Oleh karena itu penulis merasa dibutuhkan suatu program khusus yang membahas Komunitas ASEAN untuk anak muda Media yang akan digunakan adalah radio karena sifatnya yang interaktif dan juga personal Hasil riset kepada 40 anak muda pendengar radio yang dituju menunjukkan mayoritas dari mereka tertarik untuk mengetahui lebih lanjut tentang Komunitas ASEAN dan setuju dengan pembuatan program Komunitas ASEAN khusus anak muda. Bagian Dua Manfaat dan Tujuan Pengembangan Prototipe: Manfaat bagi khalayak Mendapatkan informasi menarik seputar Komunitas ASEANManfaat bagi pengelola Meningkatkan citra radio di mata masyarakat Tujuan sosial Mempersiapkan anak muda menghadapi Komunitas ASEANTujuan ekonomi Mendatangkan keuntungan melalui iklan dan sponsorship. Bagian Tiga Prototipe yang Dikembangkan: Prototipe yang dikembangkan adalah program radio bertema Komunitas ASEAN yang interaktif untuk anak muda Rencananya program bernama ldquo TeenASEAN rdquo Teenager of ASEAN ini akan disiarkan di KBR setiap Sabtu pukul 19 00 ndash 20 00 WIB Acara ini berdurasi satu jam dan akan diisi dengan bincang bincang dan interaksi dengan pendengar. Bagian Empat Evaluasi: Media pre test dilakukan dengan metode FGD sebanyak dua kali dan dilakukan setelah prototipe program selesai dibuat minimal 1 bulan sebelum diluncurkan ke publik Untuk evaluasi akan dilakukan dengan metode kuesioner digital dan memantau respon yang masuk ke email maupun Twitter. Bagian Lima Anggaran: Anggaran pembuatan program per episode Rp 1 430 000 00Total biaya produksi program selama tiga bulan 13 episode Rp 18 590 000 00Anggaran Evaluasi per bulan Rp 400 000 00.

---

Part One Analysis of Situation: Towards the opening of ASEAN Community in 2015 many people in Indonesia still have no idea about that including teenagers the one who will face the biggest impact of ASEAN Community Therefore the writer think they need special program about ASEAN Community The program will be made on the radio because radio is interactive and personalSurvey of 40 teenagers that listen to radio shows most of them are interested in knowing more about ASEAN Community They also agree to the idea of the program.

Part Two Benefits and Goals: Benefit for public Getting interesting informations about ASEAN CommunityBenefit for media Creating a good image of the radio in public eyes Goal for public Preparing the teenagers to face ASEAN CommunityTujuan ekonomi Profitable for the radio company through advertising and sponsorship.

Part Three Prototype: The writer is making an interactive radio program about ASEAN Community special for teenagers The program will be called ldquo TeenASEAN rdquo Teenager of ASEAN It will be broadcasted on KBR every Saturday from 7 to 8 PM This program lasted for one hour The segment of this program are chit chat with guest star and audiences.

Part Four Evaluation: The media pre test will be conducted using FGD method in twice It will be conducted one month before the program rsquo s launched Media evaluation is conducted by using digital questionnaire method and feedback from the audiences.

Part Five Budgeting: Cost for program production per episode Rp 1 430 000 00Total cost of program production in 3 months 13 episode Rp 18 590 000 00Evaluation cost per month Rp 400 000 00."

"Bagian 1 Analisis Situasi: Lingkungan hidup tidak bisa terpisahkan dari manusia karena lingkungan sangat penting bagi kehidupan manusia, sehingga manusia perlu melestarikan lingkungan hidup. Kelestarian lingkungan hidup merupakan tanggung jawab semua lapisan masyarakat, termasuk generasi muda yang merupakan agen perubahan di negara ini. Namun, kesadaran generasi muda akan melestarikan lingkungan hidup sangat minim karena pengetahuan akan lingkungan hidup sangat minim juga. Oleh karena itu, dengan dibuatnya program feature "TraxGreen Spotlight" di radio Trax FM dapat memberikan pengetahuan dan meningkatkan kesadaran anak muda betapa pentingnya melestarikan lingkungan hidup. Bagian 2 Manfaat dan Tujuan Pengembangan Prototipe: Manfaat bagi khalayak: pendengar dapat mengetahui dan menambah wawasan mengenai lingkungan hidup. Manfaat bagi pengelola: menimbulkan citra positif bagi stasiun radio Trax FM karena menyiarkan sebuah program yang bersifat mengangkat lingkungan hidup Indonesia Tujuan secara sosial: membentuk generasi muda yang peduli dan cinta terhadap lingkungan hidup Indonesia. Tujuan secara politik: menjadi data atau referensi pemerintah dalam menentukan program kerja pemerintah dalam gerakan peduli lingkungan. Bagian 3 Prototipe yang Dikembangkan: Program ini berjudul "TraxGreen Spotlight", berformat feature, secara spesifik mengangkat isu tema lingkungan hidup di Indonesia, direncanakan untuk ditayangkan di radio TraxFM setiap hari Senin pukul 16.15 WIB selama 10 menit pada acara "Skuldesak". Program ini akan disiarkan ulang sebanyak dua kali dalam seminggu pada program yang berbeda, yaitu pada program "Morning Zone" hari Rabu pukul 07.15 WIB dan pada program "ClubSky" hari Jumat pukul 23.10 WIB. Program ini ditargetkan untuk khalayak anak muda yang berusia 15 - 25 tahun dengan S.E.S A dan B. Bagian 4 Evaluasi: Pre-test terhadap prototipe akan dilakukan sebelum siaran dengan metode Focus Group Discussion (FGD) yang terdiri dari 20 pendengar Trax FM berusia 15 ? 25 tahun; menggunakan instrumen berupa Panduan FGD dan dilakukan setelah prototipe selesai dibuat. Evaluasi akan dilakukan setelah program disiarkan; dilakukan baik secara aktif maupun pasif. Metode yang akan digunakan adalah survei via telepon untuk evaluasi produksi dan kualitas program serta khalayak. Bagian 5 Anggaran: Jumlah total anggaran pembuatan prototipe program: Rp 240.000Jumlah total anggaran pembuatan promosi program: Rp 84.000Jumlah total biaya produksi selama 13 mingggu: Rp 5.304.000Jumlah total/harga penjualan program selama 13 minggu sebelumdiskon Rp 44.000.000 dan setelah diskon Rp 24.000.000Jumlah anggaran pre test: Rp 5.340.000Jumlah anggaran evaluasi (post test): Rp 2.750.000Jumlah anggaran evaluasi (post test): Rp 2.750.000

---

Part 1 Situation Analysis: Environment cannot be separated from human beings because it is very vital for human's life, so we need to preserve the environment very carefully. The environment preservation is our responsibility, altogether, especially the young generation as the agent of change in this country. Nowadays, young people are less aware to preserve the environment because in fact they are also lack of information and knowledge of doing so. Therefore, presenting feature program TraxGreen Spotlight in Trax FM hopefully can give information, and increase the awareness of young generation about the importance of preserving the environment.

Part 2 The Advantages and the Purposes of Prototype Development: The advantages to listeners: listeners can find out and increase knowledge of Indonesia's environment. The advantages for the radio station: create a positive image for the Trax FM radio station for broadcasting a program which promotes Indonesia?s environment. Purposes: socially, to establish young generation to be more aware and to love the environment wholeheartedly. Politically, it is used to be data or references for goverment to establish many programs of caring and preserving the evironment.

Part 3 The Developed Prototype: The program "TraxGreen Spotlight", is formatted as a feature, specifically to raise the local environmental issues as the main theme. The program is planned to be broadcasted on radio Trax FM every Monday at 4.15 pm for 10 minutes on the program "Skuldesak" and will be re-run twice a week in different programs every Wednesday at 07.15 am on the program "Morning Zone" and Friday at 23.10 pm on the program "ClubSky". This program is targeted for young people aged 15-25 years with Social and Economic Class A and B.

Part 4 The Evaluation: Pre-test of prototype will be performed before the program is aired, by using Focus Group Discussion (FGD) method, in which it is consisted of 20 listeners of Trax FM aged 15-25 years; the instrument that will be used is the form of FGD guide, and will be done after the prototype is made. Evaluation will be done after the program is aired. It will be done either actively or passively. The methods to be used: a telephone survey for the evaluation of production, examining the quality of programs by the audiences evaluation.

Part 5 Budget:

Total budget of prototipe program process : 240.000 IDR

Total budget of program promotion process: 84.000 IDR

Total budget of program production process for 13 weeks:

5.304.000 IDR

The price of program sale for 13 weeks before discount: 44.000.000 IDR

The price of program sale for 13 weeks before discount: 24.000.000 IDR

Total budget of pre test: 5.340.000 IDR

Total budget of evaluation (post-test): 2.750.000 IDR"

"Bagian 1. Salah satu tugas perkembangan remaja adalah menentukan karier ekonomi. Namun, informasi mengenai karier dan profesi untuk remaja masih sedikit. Oleh karena itu dibutuhkan sebuah program radio yang menyediakan informasi tentang karier dan profesi bagi remaja. Bagian 2. Program radio tentang karier dan profesi memiliki beberapa manfaat dan tujuan. Salah satu manfaatnya adalah memberi informasi tentang pilihan karier dan profesi. Salah satu tujuan program tersebut adalah mengajak remaja peduli pada masa depannya. Bagian 3. Program radio tentang karier dan profesi akan diberi nama "All Career at Oz" dan disiarkan seminggu sekali di Radio Oz Jakarta. Khalayak sasaran pada program ini adalah remaja berusia 15 sampai 17 tahun di wilayah Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek). Format program adalah chat show dengan durasi satu jam. Bagian 4. Metode evaluasi dari program radio "All Career at Oz" adalah kuesioner yang akan dibagikan kepada 100 orang pendengar program, diadakan setelah empat episode program disiarkan. Bagian 5. Anggaran yang dibutuhkan pada produksi program "All Career at Oz" adalah Rp 660.000 per satu kali produksi. Prakiraan pendapatan dari program "All Career at Oz" adalah Rp 10.010.000

---

First Section. One task of adolescence is to determine the economic career. However, information regarding careers and professions for teens still a little. Therefore, it needs a radio program that provides information about careers and professions for adolescents.

Second Section. Radio program about career and professions has several benefits and purposes. One benefit is to provide information about career choices and professions. The purpose of the program is to encourage teenagers to bother about their future.

Third Section. Radio program about career and professions will be named "All Career at Oz". The program will be broadcast once a week on Oz Radio Jakarta. Target audience at this program is adolescents aged 14 to 21 years old, and living in Jakarta, Bogor, Depok, Tangerang, dan Bekasi (Jabodetabek) area. Radio program is chat show format with one hour duration.

Fourth Section. Evaluation method of "All Career at Oz" program is questionnaire that will be distributed to 100 listeners. The evaluation was conducted after the program aired four episodes.

Fifth Section. Budget required to produce "All Career at Oz" program is Rp 660.000 per one-time production. Estimated revenue from the program is Rp 10.010.000"

"Berlatar belakang fenomena penggunaan amatir radio dan komunikasi radio antar penduduk yang berkaitan dengan faktor layanan publik dan monitor frekuensi radio, dimana peneliti memfokuskan pada permasalahan kondisi pelayanan publik yang diberikan oleh pemerintah tentang penggunaan radio non komersial yang digunakan oleh perorangan. Penelitian ini memperlihatkan penggiat amatir radio dan komunikasi radio antar penduduk bervariasi, mulai yang tidak mempunyai izin sampai yang memiliki izin. Begitu juga peran tokoh yang selalu memelopori tentang berkembangnya potensi amatir radio dan radio antar penduduk ini untuk mengatasi kemaslahatan yang ada dalam masyarakat. Dengan metode kualitatif, peneliti melakukan wawancara mendalam untuk mendapatkan kondisi yang sebenarnya dari layanan publik yang telah dilakukan pemerintah maupun pihak organisasi yang membangkitkan potensi untuk menjadi suatu daya yang besar dalam memberikan dukungan komunikasi berkaitan dengan tanggap darurat terkait dengan bencana dan keadilan sosial lainnya. Hasil penelitian menunjukkan bahwa layanan publik diberikan oleh pemerintah di bidang penertiban sangat kurang sehingga frekuensi radio yang digunakan oleh radio perorangan ini tidak kondusif untuk digunakan, hal ini akan mempunyai dampak kemampuan organisasi untuk mengembangkan diri, pengabdian masyarakat dalam mendukung komunikasi tanggap darurat yang setiap saat bisa terjadi."