Ditemukan 14472 dokumen yang sesuai dengan query
Steiner, Sarah K.
London: Facet, 2012
025 STE s
Buku Teks SO Universitas Indonesia Library
Victoria House: School Library Association , 1972
022.318 SCH s
Buku Teks SO Universitas Indonesia Library
Ardiansyah Ardiansyah
"This research aims to examine the influence of marketing mix carried out media performance social media portal on attitude towards a social marketing program,and its relationship with source credibility of the portal. This study was focused on "Generasi Berencana" Program (Generation with Plan Program, a program aimed at educating the youth on family planning) The Research employed Structural Equations Modeling (SEM). Based on data from 150 respondents it can be concluded that in social marketing programs, source credibility, engagement, word of mouth have positive influence on the formation of behavior, but awareness of a program is not found to influence formation of behavior. This research also obtained findings that attitudes influence behavioral intention, but subjective norms is not positively influence the formation of behavioral intentions."
Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
pdf
Artikel Jurnal Universitas Indonesia Library
London: John Wiley & Sons, 1976
658.4 FRO
Buku Teks Universitas Indonesia Library
Alifa Putri Meidina
"The emergence of social media platforms has affected people’s everyday life. One of the most popular social media platforms is Instagram. Nowadays, Instagram has become a platform where social media influencers produce content, distribute content, and engage with the public. Of course, there are several tactics SMIs use to attract and influence the audience. In this paper, the author would like to address to the extent Instagram influencers implement strategic communication and what degree of sophistication. This paper will develop a framework to examine how social media influencers use strategic communication to attract and influence the public. This paper use Hans Danial (@eatandtreats) as an illustration of a social media influencer that has been applying strategic communication. By developing a framework to examine SMIs, it can be found that social media influencer, specifically Instagram influencers, has employed several communication strategies to produce content, distribute content, and engage with the public. Instagram influencers utilize Instagram’s features in their ways/style as their strategic communication.
Munculnya platform media social telah mempengaruhi kehidupan sehari-hari masyarakat. Salah satu platform social media terpopuler adalah Instagram. Saat ini, Instagram telah menjadi platform untuk influencer memproduksi konten, mendistribusikan konten, dan berhubungan dengan public. Tentu saja, ada beberapa taktik yang dilakukan oleh influencer untuk memikat dan mempengaruhi public. Dalam tulisan ini, penulis ingin membahas sejauh mana Instagram influencer menerapkan komunikasi strategis dan sampai tingkat manakah tingkatnya. Makalah ini menggunakan Hans Danial (@eatandtreats) sebagai gambaran tentang influencer media social yang telah menerapkan komunikasi strategis. Dengan mengembangkan kerangka kerja untuk meneliti influencer, diketahui bahwa influencer media sosisal, khusunya Instagram influencer telah menggunakan beberapa strategi komunikasi untuk menghasilkan konten, mendistribusikan konten, dan berhubungan dengan public. Influencer Instagram memanfaatkan fiture Instagram dengan cara atau gaya mereka sendiri sebagai strategi komunikasi mereka."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
TA-pdf
UI - Tugas Akhir Universitas Indonesia Library
"The purpose of this study is to find the requirement of Information Systems and Information Technology (IS/IT) in the development of the construction of Base Transceiver Station tower (BTS). The methodology that is used is the method of Ward and Peppard. The relevant data were extracted from interviews with the management. Questionnaires were distributed to 16 respondents, and observation was made accordingly. The results of this study are in the form of the application portfolio recommendation, proposal of the IT Division enhancement and the action time of IS/IT. The planning of IS/IT is as a guiding framework for the development of future changes at PT. Lintas Group.
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621 COMMIT 5 (1-2) 2011
Artikel Jurnal Universitas Indonesia Library
Carolina: Computer Technology Research, 1993
R 658.403 801 1 INF
Buku Referensi Universitas Indonesia Library
Nelson, Sandra
"The PLA Results Series has long served to help public librarians envision, evaluate, and respond to community needs with distinctive programs and services. Building from this proven model, Strategic Planning for Results is the fully revised version of Planning for Results, the foundational book in this groundbreaking series."
Chicago: [American Management Association, ], 2008
e20437773
eBooks Universitas Indonesia Library
Martin, James
Englewood Cliffs, NJ: Prentice-Hall, 1982
658.054 MAR s
Buku Teks Universitas Indonesia Library
Smith, Ronald D.
New Jersey: Lawrence Erlbraum Associates, Publishers, 2005
659.2 Smi s
Buku Teks Universitas Indonesia Library