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"Offers a fact-based strategy development process for managing issues and controversies. The book shows practitioners how to ground their strategic advice on empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. Readers learn how to track the socio-political environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization's reputation and access to vital resources."

"Ethics for Today. This is a pragmatic, hands-on, up-to-date guide to determining right and wrong in the business world. Joseph Weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them. The recent economic collapse raised ethical issues that have yet to be resolved--there could not be a better time for a fully updated edition of Weiss's classic, accessible blend of theory and practice. New to the Sixth Edition!New Cases! Fourteen of the twenty-three cases in this book are brand new to this edition. They touch on issues such as cyberbullying, fracking, neuromarketing, and for-profit education and involve institutions like Goldman Sachs, Google, Kaiser Permanente, Walmart, Ford, and Facebook. Updated Throughout! The text has been updated with the latest research, including new national ethics survey data, perspectives on generational differences, and global and international issues. Each chapter includes recent business press stories touching on ethical issues. New Feature! Several chapters now feature a unique Point/Counterpoint exercise that challenges students to argue both sides of a contemporary issue, such as too-big-to-fail institutions, the Boston bomber Rolling Stone cover, student loan debt, online file sharing, and questions raised by social media. ; Ethics for Today. This is a pragmatic, hands-on, up-to-date guide to determining right and wrong in the business world. Joseph Weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them. The recent economic collapse raised ethical issues that have yet to be resolved--there could not be a better time for a fully updated edition of Weiss's classic, accessible blend of theory and practice. New to the Sixth Edition!New Cases! Fourteen of the twenty-three cases in this book are brand new to this edition. They touch on issues such as cyberbullying, fracking, neuromarketing, and for-profit education and involve institutions like Goldman Sachs, Google, Kaiser Permanente, Walmart, Ford, and Facebook. Updated Throughout! The text has been updated with the latest research, including new national ethics survey data, perspectives on generational differences, and global and international issues. Each chapter includes recent business press stories touching on ethical issues. New Feature! Several chapters now feature a unique Point/Counterpoint exercise that challenges students to argue both sides of a contemporary issue, such as too-big-to-fail institutions, the Boston bomber Rolling Stone cover, student loan debt, online file sharing, and questions raised by social media. ; Ethics for Today. This is a pragmatic, hands-on, up-to-date guide to determining right and wrong in the business world. Joseph Weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them. The recent economic collapse raised ethical issues that have yet to be resolved--there could not be a better time for a fully updated edition of Weiss's classic, accessible blend of theory and practice. New to the Sixth Edition!New Cases! Fourteen of the twenty-three cases in this book are brand new to this edition. They touch on issues such as cyberbullying, fracking, neuromarketing, and for-profit education and involve institutions like Goldman Sachs, Google, Kaiser Permanente, Walmart, Ford, and Facebook. Updated Throughout! The text has been updated with the latest research, including new national ethics survey data, perspectives on generational differences, and global and international issues. Each chapter includes recent business press stories touching on ethical issues. New Feature! Several chapters now feature a unique Point/Counterpoint exercise that challenges students to argue both sides of a contemporary issue, such as too-big-to-fail institutions, the Boston bomber Rolling Stone cover, student loan debt, online file sharing, and questions raised by social media. "

"Stakeholder theory is used for many purposes in a wide array of disciplines. It was intended to serve as a strategic management tool for business and society relationships in a capitalist system. While it has broad scholarly appeal, it is still somewhat controversial and is considered to be empirically underdeveloped. This new book offers a series of ten chapters from well-known, established and emerging business and society scholars working with stakeholder theory in its many aspects. Each chapter is centered on a different sub-topic related to stakeholder management, written by the actual published experts on that sub-topic. The chapters stand alone as comprehensive pieces of scholarship in themselves, but they are intimately related and interwoven so as to give readers an overall sense of cohesion around the area of stakeholder management."

"Persaingan bisnis yang semakin ketat dalam ranah e-commerce menyebabkan para pelaku bisnis harus menerapkan strategi yang tepat, meningkatkan kualitas pelayanan, dan pengelolaan hubungan yang baik dengan konsumen. Hal ini perlu dilakukan sebuah perusahaan sebagai salah satu upaya untuk mempertahankan loyalitas pelanggan serta memperoleh pelanggan baru, oleh karena itu menjalin hubungan baik dengan pelanggan menjadi penting untuk keberlangsungan perusahaan. Penerapan Customer Relationship Management merupakan jawaban untuk mencapai tujuan tersebut. Sebagai salah satu e-commerce besar di Indonesia, Shopee Indonesia telah menerapkan strategi CRM ini pada salah satu platform yakni media sosial Instagram.Hal ini dilakukan Shopee sebagai upaya mempertahankan loyalitas pelanggan karena saat ini semakin banyak bermunculan e-commerce lain yang membahayakan keberlangsungan perusahaan. Tujuan penulisan ini adalah untuk menganalisis penerapan Customer Relationship Management dan mengetahui aktivitas apa saja yang dilakukan Shopee dalam upaya mempertahankan loyalitas pelanggannya. Hasilnya menunjukan bahwa pemanfaatan Instagram dalam menerapkan CRM Shopee sudah berjalan dengan baik dan efektif bagi keberlangsungan perusahaan serta mampu mempertahankan loyalitas pelanggannya.

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High business competition in the field of e-commerce causes businessman to have to implement the good strategies, improve service quality, and manage good relationships with their consumers. This needs to be done as an effort to maintain the customer loyalty and get new customers, therefore establishing good relationships with customers is important for the company's sustainability. The application of Customer Relationship Management in the company is the answer to achieve that goal. As one of the major e-commerce in Indonesia, Shopee Indonesian has implemented this CRM strategy through one of social media whice is Instagram.This is done by Shopee as an effort to maintain customer loyalty because currently more and more emerging e-commerce which endangers the sustainability of the company. The aim of this paper was to analyze the application of Customer Relationship Management and analyze the activities are carried out by Shopee in social media Instagram as an effort to maintain customer loyalty. As the final, results of this paper showed that the use of Instagram in implementation of CRM has been running well and effectively for the sustainability of the company and is able to maintain customer loyalty."

"Persaingan e-commerce untuk mendapatkan pelanggan membuat pelaku industri online memerlukan nilai unggul dan berbagai upaya untuk meningkatkan hubungan dengan pelanggan agar tercipta loyalitas terhadap e-commerce. Penelitian ini bertujuan meneliti customer relationship management terhadap competitive advantage dan customer loyalty sebagai variabel mediasi pada Shopee sebagai e-commerce dengan pengunjung terbanyak di Indonesia. Penelitian dilakukan dengan pendekatan kuantitatif dengan penyebaran kuesioner kepada 130 responden menggunakan teknik non-probability sampling berupa purposive dan dianalisis menggunakan SPSS dan SmartPLS. Hasil penelitian menunjukkan bahwa dimensi customer relationship management yaitu customer orientation memiliki pengaruh positif terhadap customer loyalty, sedangkan customer knowledge dan technology capabilities memiliki pengaruh negatif terhadap customer loyalty. Pada variabel competitive advantage ditemukan technology capabilities memiliki hubungan yang positif, sedangkan pada customer knowledge dan customer orientation ditemukan hubungan yang negatif. Ditemukan juga bahwa customer loyalty tidak memiliki pengaruh terhadap competitive advantage. Dan juga customer loyalty tidak memediasi hubungan antara customer relationship management dan competitive advantage.

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E-commerce competition to get customers means that online industry players need superior value and various efforts to improve relationships with customers to create loyalty to e-commerce. This research aims to examine customer relationship management regarding competitive advantage and customer loyalty as mediating variables in Shopee as the e-commerce with the most visitors in Indonesia. The research was carried out with a quantitative approach by distributing questionnaires to 130 respondents using a non-probability sampling technique in the form of purposive and analyzed using SPSS and SmartPLS. The results of the research show that the customer relationship management dimension, namely customer orientation, has a positive influence on customer loyalty, while customer knowledge and technology capabilities have a negative influence on customer loyalty. For the competitive advantage variable, technology capabilities were found to have a positive relationship, while for customer knowledge and customer orientation a negative relationship was found. It was also found that customer loyalty has no influence on competitive advantage. And also customer loyalty does not mediate the relationship between customer relationship management and competitive advantage."

"Pertumbuhan dan perkembangan dunia usaha sudah semakin meningkat. Hal ini ditambah lagi dengan dukungan teknologi dalam menyempunakan produk dan layanan kepada pelanggan perusahaan tersebut. Akibatnya adalah persaingan yang semakin ketat di dunia usaha sejenis dengan perusahaan. Sebagai solusinya, perusahaan harus mampu melaksanakan diferensiasi produk dan memantapkan kualitas pelayanan kepada pelanggan. Berdasarkan sistem Customer Relationship Management (CRM), perusahaan berupaya untuk mengatur dan mengorganisasi ribuan pelanggannya, serta mencoba untuk membuat sebuah system pelayanan yang tersistematis, terintegrasi dan praktis. Untuk PT Cyberindo Aditama, hal ini diterapkan dari mulai ujung tombak pelayanannya (dalam hal ini customer care) hingga divisi yang mendukung layanan mulai dari frontliner hingga ke back office.Tujuan dari penelitian ini adalah untuk melihat gambaran pelaksanaan sistem Customer Relationship Management (CRM) pada Divisi Customer Care CBN dan menganalisa sejauh mana penerapan sistem CRM ini mampu meningkatkan layanan pelanggan yang akhirnya bermuara pada peningkatan citra perusahaan di mata pelanggan.Penelitian ini bersifat deskriptif dengan menggunakan pendekatan kualitatif. Maksud deskriptif adalah karena peneliti berupaya memaparkan situasi kondisi faktual yang ada pada objek penelitian, Serta mengamati secara. langsung kondisi dan proses yang ada, dengan terjun langsung ke lapangan. Data yang diambil peneliti berupa kata-kata lisan maupun tertulis dari orang-orang yang terkait dengan sistem kerja CRM, kata-kata pakar mengenai konsep CRM serta kata-kata lisan dari pelanggan yang mengalami langsung proses penerapan sistem layanan pelanggan berbasiskan CRM ini. Sedangkan, kualitatif disini maksudnya adalah mendapatkan jawaban mendalam tentang apa yang dirasakan dan dipikirkan khalayak sasaran melalui wawancara rnendalam dengan responden dan didukung dengan studi kepustakaan atau literatur yang ada, bukan menggunakan uji statistik.Pada prinsipnya konsep pengembangan CRM adalah merupakan proses yang bertahap dan berkelanjutan dan terintegrasi dari suatu strategi, proses, dukungan sumber daya manusia dan teknologi dalam upaya melayani dan memberi kepuasan kepada pelanggan. Dengan demikian, keberhasilan penerapan CRM tergantung pada proses kerja unsur-unsur tersebut, terutama unsur strategi, proses dan manusianya.Manfaat customer care bagi perusahaan selain sebagai alat komunikasi antara perusahaan dan pelanggan, juga membantu pemuasalahan yang dialami pelanggan dengan memberi solusi, dan informasi bahkan bila terlalu rumit mencoba mengeskalasi masalah ke divisi yang terkait. Manfaat Iain dari customer care adalah sebagai pengumpul informasi tentang pelanggan yang nantinya bisa di gunakan perusahaan untuk memaksimalkan produk dan pelayanan pelanggan, serta meningkatkan nilai atau value ke pelanggan. Dengan menggunakan sistem terintegrasi seperti CRM, didapati adanya efektivitas dan efisiensi pelayanan Hal ini membuat pelanggan merasa puas dan dapat meningkatkan citra CBN di mata pelanggan.Hal ini tentu saja menjadi senjata untuk menghadapi kompetitor, disarankan adanya peningkatan terus terhadap pelayanan pelanggan ini dengan memaksimalkan sistem pelayanan pelanggan berbasis CRM ini.Keberhasilan penerapan CRM, perlu menjelajahi mind set dari setiap elemen dari perusahaan. Karenanya sosialisasi baik secara internal maupun eksternal akan membantu sempurnanya sistem ini. Penyempumaan sistem CRM senantiasa dilakukan mengingat kompleksitas permasalahan dan makin banyaknya pelanggan akan terus dihadapi dimasa mendatang. Kelengkapan dan kecanggihan teknologi yang mendukung sistem pelayanan pelanggan ini akan makin membuat citra perusahaan CBN makin meninggi.

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Growth and developing of business world have already more increased. It is also added with technology support in completing product and service for the customers. Its consequence is more tighten competition in a type of company. As its solution, the company should capable to conduct product differentiation and to stabilize service quality toward the customer. Based on Customer Relationship Management (CRM) system, the company tries to manage and organize their thousand customers, as well as trying to make a systematic, integrated and practical service system. For PT Cyberindo Aditama, it is implemented from the edge spear of its service (in this case customer care) until division which supporting service from frontliner up to back office.

The objective of this research is to see overview of implementation of Customer Relationship Management (CRM) system within Customer Care CBN Division and to analyze how far the implementation of this CRM system capable to increase customer service that finally ended into developing of company image in the point of view of customers.

This research is descriptive using qulitative approach. Descriptive means the researcher efforting to describe factual condition existing on the object research, as well as to observe directly the presence condition and process, by conducting directly on the field. Data taken by the researcher is in the form of oral and written words from related people under working system of CRM, the expert?s words concerning CRM concept and oral words from the customers who direct experienced implementation process of customer service system base on this CRM. Meanwhile, qualitative means getting deepen answer concerning what felt and thought by the peolple as the target through deepen interview using respondents and supported with Library Study and the available literature, not using statistic evaluation/test.

In principle CRM development concept is a stage process and sustainable and integrated from a strategy, process, human resources support and technoloy in the effort to serve and giving satisfaction toward the customers. Thus, success implementation of CRM depends on working process of those elements, especially strategy elements, process and the people.

The advantage of customer care of company is as communication equipment instead between company and customer, also to solve the problem experienced by customer by giving a solution and information even if it is too complicated trying to escalate the problem into related division. Another advantage of customer care is as collecting information on the customers who can be used in the fixture within company to maximize product and customer service, as well as to increase value for the customer. By using integrated system such as CRM, found the existing effectivity and effeciency of service. It makes the customer satisfaction and be able to increase CBN image in the point of view of customer."