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"Thomas off the rails : the decisive moment and how to miss it -- Mercedes and the Moose : brand management beyond customers -- Shell turns on the water cannons : the growing impact of the second circle -- Of shower curtains and waste baskets : perks, scandals, and moral outrage -- The Katrina chronicles : doing the right thing and getting credit for it -- The terminator gene : from outrage to fear -- Beat the grim reaper : strategic anticipation and the management of reputational risk -- The aim team : how to build a sixth sense -- Andersen before the fall : values, culture, and the teachable moment -- Conclusion: the finger on the trigger : linking the two items on the CEO's agenda or how to build reputation management capabilities."

""A war rages in today's workplace, pitting company against company in the fight to find and keep good employees. The losses are high, and battle-weary managers are desperate for talented reinforcements. They've learned that bonuses, stock options, and other financial rewards aren't enough."

"We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. "The Power of Reputation" offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success. Readers will discover how to: identify and reinforce the values behind their reputation; earn respect by respecting others; engage people through constructive, open communication; and build strong connections by personalizing their approach to everything they do. Featuring interviews with distinguished business figures and containing instructive real-world examples, this book reveals how to leverage the remarkable power of a reputation rooted in authenticity."

"A comprehensive approach focused on sustainable change Asset Building and Community Development, Fourth Edition examines the promise and limits of community development by showing students and practitioners how asset-based developments can improve the sustainability and quality of life. Authors Gary Paul Green and Anna Haines provide an engaging, thought-provoking, and comprehensive approach to asset building by focusing on the role of different forms of community capital in the development process. Updated throughout, this text explores how communities are building on their key assets—physical, human, social, financial, environmental, political, and cultural capital— to generate positive change. With a focus on community outcomes, the authors illustrate how development controlled by community-based organizations provides a better match between assets and the needs of the community."

"We are living in what is called the attention economy. In order words, for more and more affluent consumers, in particular, the target audiences we want to reach, time has become more precious than money. People who have spare money do not have spare time...."