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"ABSTRAKDalam naskah penelitian ini, penulis akan mengelaborasi Silk Road sebagai media penjualan narkoba secara illegal di jejaring internet gelap secara illegal. Lebih dari itu, Silk Road merevolusi system penjualan narkoba tradisional menjadi modern. Penelitian ini juga akan menjelaskan mengapa Silk Road adalah sebuah konsep yang terhitung sukses dengan cara mereka menginporasikan teknik penjualan komersial yang terstruktur dan terorganisir menyentuh prinsip ndash; prinsip marketing dan bisnis retail modern.

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ABSTRACTIn this research paper, author will elaborate on the illegal online drug transaction platform within the dark web called Silk Road. Silk Road has ever since revolutionized the drug transaction industry from what was a traditional process onto a more modern one. Furthermore, this research paper will also try to explain why Silk Road was such a successful story from how they incorporated an online commercial marketing technique adding structure and organization to how they display their content and satisfying the users."

"rand Planning for the Pharmaceutical Industry begins by exploring what branding is and why it is of importance, particularly to the pharmaceutical sector. The book then goes on to show how branding can be integrated into the early stages of the commercialization process for new products, both in theory and in the 'real' world. The book provides a step-by-step guide to brand planning, using market segmentation as the starting point."--BOOK JACKET."

"Kesehatan merupakan hak dasar manusia yang harus dipenuhi dan terus ditingkatkan kualitasnya. Untuk menjaga kualitas layanan kesehatan bagi masyarakat merupakan tantangan besar. Salah satu aktivitas untuk menjaga kualitas layanan kesehatan adalah memastikan ketersediaan obat. Di Indonesia, sejak tahun 2010, pemerintah mewajibkan penggunaan obat generik dalam layanan kesehatan pemerintah. Dengan demikian, pasokan obat generik harus dapat memenuhi permintaan pada waktu, jumlah dan kualitas yang tepat. Namun, dalam praktiknya, pasokan obat generik dalam sistem pengadaan pemerintah melalui e-catalogue belum 100% memenuhi permintaan obat generik dari fasilitas kesehatan. Kekosongan obat generik dapat disebabkan oleh berbagai faktor termasuk risiko dalam aktivitas rantai pasoknya. Risiko rantai pasok dapat memengaruhi kontinuitas aliran informasi, material dan produk dari pemasok awal hingga proses pengiriman ke pembeli sehingga dapat menghambat ketersediaan pasokan obat generik. Oleh karena itu, tujuan penelitian ini adalah untuk mengembangkan model manajemen risiko rantai pasok obat generik di Indonesia sehingga dapat mengidentifikasi, menilai, memprioritaskan serta menyusun strategi mitigasi risiko yang mungkin dapat terjadi di setiap aktor rantai pasok obat generik. Adapun metode yang digunakan dalam penelitian ini adalah MCDM (Multiple-criteria decision analysis) DANP (DEMATEL based ANP) dan ISM (Interpretive Structural Modelling). DANP digunakan untuk menilai serta mempriotitisasikan risiko sedangkan ISM digunakan untuk menyusun strategi mitigasi risiko yang sudah diprioritaskan.

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Health is a basic human right that should maintain and continuously improve in quality. To maintain the quality of health services for the citizen is a big challenge. One of the activities to support the preservation of the quality of health services is the supply continuity of medicines. In Indonesia, since 2010, the government has been encouraging the prescription of medicines by their generic names in all public facilities and pharmacists are allowed to choose the generic substitution for the prescribed non-generic medicines. Then, generic medicines supply chain should be able to meet the demand at the right time in the right quantity and the right quality. In practice, the supply of generic medicines in the government purchasing system of health services, which has been done in online system, has not 100% met the demand of health facilities. Generic medicines shortages can be caused by many factors, including the risks in generic medicines supply chain activities. Risks, which occur in supply chain activities, can affect the flow continuity of information, materials, and products, from the initial pemasok to the delivery of the products, which can hinder the supply of generic medicines. For this reason, supply chain risk management of generic medicines are important to keep the generic medicines supply. However, study about generic medicines supply chain risk in Indonesia are limited. Therefore, the aim of this study is to identify, priotize and mitigate the supply chain risks of general medicines. The results showed that supply chain risks of generic medicines that involve in the activities are demand risks, pemasok risks, transportation risks, information flow risks, financial risks, quality risks, inventory risks, production risks, and environment, social and regulation risks. Multi-criteria decision making methods which used in thise study were DANP (DEMATEL based ANP) and ISM (Intrepretive Strucural Modelling). DANP was used to priotize risks, meanwhile ISM was used to obtain hierarchy model of mitigation strategy."

"Tujuan penelitian ini adalah mengevaluasi aktivitas dan efisiensi biaya distribusi dalam manajemen rantai pasok sehingga dapat memberikan rekomendasi perbaikan bagi perusahaan. Secara keseluruhan, hasil penelitian ini merupakan evaluasi kualitatif dengan menggunakan analisa isi deskriptif sebagai teknik evaluasi data dengan menggunakan data primer berdasarkan hasil wawancara, observasi dan dokumentasi dan data sekunder yang diperoleh dari data-data relevan perusahaan. Berdasarkan hasil wawancara yang dilakukan dengan GM of Department Trading & Business Development, diperoleh fenomena yang melatarbelakangi penelitian ini yaitu terdapat kondisi under supply serta biaya demurrage dan klaim kualitas. Karakteristik orisinalisasi penelitian ini adalah pembahasan yang komprehensif dalam distribusi rantai pasok dalam kaitannya dengan kuantitas supply, product quality serta aktivitas bongkar muat yang belum ada dalam penelitian sebelumnya. Hasil penelitian menunjukkan kondisi distribusi rantai pasok tidak optimal selama tahun 2019-2021 sehingga menyebabkan kondisi under supply dan loss supply serta tingginya biaya demurrage dalam bongkar muat yang disebabkan oleh kualitas komunikasi yang berjalan tidak efektif. Hasil ini mengimplikasikan bahwa komunikasi dan pemantauan yang optimal dalam distribusi rantai pasok sangat berperan penting terhadap kualitas distribusi dan efisiensi biaya yang ditimbulkan.

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The purpose of this research is to evaluate the activities and efficiency of distribution costs in supply chain management in order to provide recommendations for improvement to the company. Overall, this research is a qualitative evaluation using descriptive content analysis as a data evaluation technique using primary data based on the results of interviews, observations and documentation and secondary data obtained from relevant company data. Based on the results of interviews conducted with the GM of Trading & Business Development Department, the phenomenon behind this research is that there are undersupply conditions as well as demurrage costs and quality requirements. The original feature of this research is a comprehensive discussion of supply chain distribution in terms of supply quantity, product quality and loading and unloading activities, which has not been included in previous studies. The results show that the supply chain distribution conditions were not optimal during 2019-2021, causing undersupply and loss of supply conditions, and high demurrage in loading and unloading costs due to ineffective communication quality. This result suggests that optimal communication and monitoring in supply chain distribution plays an important role in distribution quality and efficiency of incurred costs."