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Erliena Irawati
"Seiring dengan meningkatnya jumlah penduduk dan pendapatan per kapita penduduk Indonesia, kebutuhan akan hasil-hasil peternakan juga meningkat. Sektor agribisnis peternakan mengalami perkembangan yang pesat. Pola Inti-Plasma merupakan salah satu bentuk kemitraan yang diterapkan di sektor peternakan, termasuk dalam budidaya peternakan ayam. Penggunaan Pola Inti-Plasma semakin menguat setelah krisis yang melanda Indonesia pada kurun waktu 1997-1998 yang juga telah memukul sektor peternakan. Hal ini merupakan manifestasi dari adanya kehendak dari para peternak untuk mencari rasa aman dari fluktuasi harga meskipun keuntungan yang diperoleh relatif lebih sedikit. Perjanjian kerjasama kemitraan yang dibuat antara perusahaan inti dengan peternak plasma harus mengacu pada aspek-aspek hukum perjanjian, baik asas-asas hukum perjanjian, syarat sahnya perjanjian, bagian-bagian atau unsur-unsur perjanjian, serta bentuk perjanjian. Dari studi kasus ini diketahui bahwa perjanjian kerjasama kemitraan pada budidaya peternakan ayam yang diterapkan di PT. CAS telah memenuhi asas konsensualisme, asas kekuatan mengikat, asas kebebasan berkontrak, serta syarat sahnya terbentuknya perjanjian. Demikian juga dengan bentuk atau anatomi perjanjian telah memadai. Namun demikian, perjanjian kerjasama kemitraan tersebut belum sepenuhnya memenuhi asas keseimbangan dan asas itikad baik. Guna memenuhi kedua asas tersebut, diperlukan keterlibatan pemerintah dalam memberikan bimbingan dan bantuan teknis kepada peternak dan menetapkan mekanisme arbitrase untuk menyelesaikan konflik antara perusahaan inti dengan peternak plasma. Selain itu, diperlukan juga keyakinan perusahaan inti untuk menerapkan jaminan kepada peternak plasma.

Along with the increasing of numbers and income per capita of Indonesia's population, the need for the livestock’s product is also increases. Livestock agribusiness sector experienced rapid development. The Pattern of Nucleus-Plasma is one of form of partnership that is also applied in the livestock sector, including in chicken farming. The Pattern of Nucleus-Plasma increasingly used after the crisis that hit Indonesia in the period of 1997-1998, that had also strike the livestock sector. This is a manifestation of the willingness of chicken farmers to seek security from price fluctuations despite the benefits are relatively few. Partnership Agreement made between the nucleus-company and plasma-farmers should refer to the legal aspects of the agreement, namely the principles of contract law, the validity requirements of the agreement, the parts or elements of the agreement, and the form of agreement. From the case study, it is found that the partnership agreement on chicken farming applied in PT. CAS has fulfilled the principle of consensus, the principle of the binding force, the principle of freedom of contract, as well as the validity requirements of the agreement. Likewise, the form or anatomy of agreement is adequate. However, the partnership agreement does not fully comply with the principle of balance and the principle of good faith. To meet the last both principles of contract law, it is necessary for government to involve in providing guidance and technical assistance to farmers, and establish an arbitration mechanism to resolve the conflict between the nucleuscompany and plasma-farmers. In addition, the nucleus-company should confidence to require a warranty to plasma-farmers."
Depok: Fakultas Hukum Universitas Indonesia, 2013
T35957
UI - Tesis Membership  Universitas Indonesia Library
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Devis Dersi Anugrah
"Dalam melakukan suatu usaha harus menerapkan prinsip-prinsip persaingan usaha sehat seperti yang diatur dalam Undang-Undang Nomor 5 Tahun 1999 Tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat yaitu tidak melakukan monopoli, monopsoni, penguasaan pasar dan sebagainya. Tetapi dalam Pasal 50a menyatakan bahwa 'ketentuan dalam undang-undang ini dapat dikecualikan apabila perbuatan dan/atau perjanjian tersebut bertujuan melaksanakan peraturan perundang-undangan yang berlaku'. Apabila perbuatan dan/atau perjanjian yang dimaksud tersebut merupakan suatu perbuatan untuk melakukan suatu kegiatan usaha dalam hal umum maka ketentuan tersebut tidak menjadi masalah, tetapi apabila perbuatan dan/atau perjanjian tersebut merupakan melakukan suatu kegiatan usaha dalam bidang kemitraan maka hal tersebut akan menyebabkan suatu masalah yaitu terjadinya pertentangan antara Pasal 50a Undang-Undang Nomor 5 Tahun 1999 Tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat dengan Undang-Undang Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil dan Menengah. Pada Undang-Undang Nomor 20 Tahun 2008 menyatakan bahwa 'Kemitraan adalah kerjasama dalam keterkaitan usaha, baik langsung maupun tidak langsung, atas dasar prinsip saling memerlukan, mempercayai, memperkuat, dan menguntungkan'. Sehingga berdasarkan hal tersebut dalam tesis ini akan dibahas mengenai perjanjian kemitraan inti plasma di Indonesia, kesesuaian perjanjian kemitraan dengan prinsip-prinsip persaingan usaha sehat, dan pengawasan terhadap pelaksanaan kemitraan sektor perkebunan.

In performing an business must apply the principles business competition healthy as regulated in the law number 5 years 1999 on prohibition of monopoly and unfair business competition that is they did not do monopoly, as having only one buyer, mastery market and so on. But in article 50a stated that 'a provision in a law this could be exempted when deeds and / or agreement was aimed to implement laws and regulations'. When deeds and / or agreement referred to this is a deed to perform a business activities in terms of common so this regulation was not be a problem, but when deeds and / or agreement was done a business activities in the field of partnership so that this will cause a problem that is the difference between article 50a the act of number 5 years 1999 on prohibition of monopoly and unfair business competition with act number 20 years 2008 on micro business, small and medium. On bill number 20 years 2008 stated that 'partnership is cooperation in entanglement business, either directly or indirectly, based on the principle need each other, trust, strengthen, and profitable'. So based on such statement in this will be discussed in the partnership agreements the nucleus plasma in Indonesia, conformity partnership agreements with the principles business competition healthy, and supervision with the implementation of the partnership the agricultural sector."
Depok: Fakultas Hukum Universitas Indonesia, 2016
T45168
UI - Tesis Membership  Universitas Indonesia Library
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Herminingrum
"Perkembangan Usaha Mikro, Kecil dan Menengah (UMKM) di beberapa negara memiliki peranan yang penting dan merupakan penggerak roda perekonomian. Salah satu upaya yang dapat dilakukan oleh UMKM dalam meningkatkan peranannya dalam bidang ekonomi adalah melalui hubungan kerjasama dengan Usaha Besar melalui mekanisme kemitraan. Dalam hubungan kemitraan Usaha Mikro, Kecil dan Menengah menghadapi persaingan yang tidak sebanding diantara Usaha Besar dan UMKM akibat skala usaha yang lebih kecil dan posisi tawar yang lemah. Dalam rangka meningkatkan posisi tawar dari UMKM, terbentuknya struktur pasar yang menjamin tumbuhnya persaingan usaha yang sehat dan melindungi konsumen serta mencegah terjadinya penguasaan pasar oleh orang perorangan atau kelompok tertentu yang merugikan UMKM maka diterbitkan Undang-Undang Nomor 20 Tahun 2008 tentang usaha Mikro, Kecil dan Menengah dan Peraturan Pemerintah Nomor 17 Tahun 2013 Tentang Pelaksanaan Undang-Undang Nomor 20 Tahun 2008 Tentang Usaha Mikro, Kecil, Dan Menengah berdasarkan ketentuan perundang-undangan tersebut pelaksanaan kemitraan perlu diawasi secara tertib dan teratur oleh lembaga yang dibentuk dan bertugas untuk mengawasi persaingan usaha yaitu Komisi pengawas persaingan Usaha (KPPU). Amanat pengawasan pelaksanaan kemitraan melahirkan tugas dan kewenangan baru kepada KPPU untuk menjaga iklim usaha dan persaingan yang sehat khususnya dalam pelaksanaan kemitraan di Indonesia.

The development of Micro, Small and Medium Enterprises (SMEs) in some countries have an important role and is driving the economy. One effort that can be made by SMEs in enhancing its role in the economy is through partnerships with large company through a partnership mechanism. In a partnership relationship Micro, Small and Medium Enterprises face competition not comparable between Large Enterprises and SMEs due to the smaller scale enterprises and weak bargaining position. In order to improve the bargaining position of SMEs, the formation of market structure that ensures the growth of fair competition and protect consumers and prevent market domination by an individual or group that is detrimental to SMEs then passed Law No. 20 of 2008 on Micro, Small and medium and Government Regulation No. 17 of 2013 on the Implementation of Law No. 20 of 2008 on Micro, Small, and medium Enterprises under the provisions of the legislation implementing the partnership needs to be monitored in an orderly and organized by the institution established and tasked to oversee the Commission For Supervison Of Business Competition (KPPU). Supervision of the implementation of the mandate of the partnership spawned new duties and powers to the Commission to keep the business climate and fair competition, especially in the implementation of partnership in Indonesia."
Jakarta: Fakultas Hukum Universitas Indonesia, 2014
T43190
UI - Tesis Membership  Universitas Indonesia Library
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Sinaga, Rudianto Salmon
"Hubungan kemitraan sebagai salah bentuk hubungan kerjasama antara pekebun kelapa sawit dengan perusahaan sebagai pemilik modal dan teknologi didasarkan pada suatu perjanjian yang dikenal sebagai perjanjian kemitraan inti plasma perkebunan kelapa sawit. Dalam implementasinya banyak terjadi kecurangan yang dilakukan perusahaan dalam hubungan ini. Notaris sebagai pejabat pembuat akta memiliki fungsi pengawasan yang dapat menutup peluang terjadinya kecurangan dengan cara menciptakan atau membuat perjanjian yang baik dengan pertimbangan-pertimbangan akibat hukum yang muncul dari perjanjian. Oleh karena itu sebaiknya perjanjian kemitraan perkebunan kelapa sawit dibuat dihadapan notaris agar tercapai keseimbangan dalam hubungan kemitraan perkebunan kelapa sawit.

Partnerships as one form of cooperative relations between oil palm planters with the company as the owners of capital and technology is based on an agreement known as the plasma core partnership agreement palm oil plantations. In the implementation of fraud by many companies in this relationship. Notary as an official deed maker has a supervisory function that could cover the possibility of fraud by creating or making good agreement with considerations of legal consequences that arise from the agreement. Therefore should the oil palm plantation partnership agreement made before a notary in order to achieve a balance in the partnership of oil palm plantations."
Depok: Fakultas Hukum Universitas Indonesia, 2011
T28609
UI - Tesis Open  Universitas Indonesia Library
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Soehardijoto
"Prompted by poor performance of most state-owned enterprises, the Indonesian government has made the partnership between state-owned and private firms as one of its `strategic' steps. However, partnership between business entities from different institutional backgrounds can cause uneasy relationship stemming from different characters and imbalanced position between partners. In the Indonesian context, partnerships between state and private firms show imbalance in which the former enjoy more prestige and power than the later. Dependency is reflected in the obligation of spending some cost by private companies, some of which become additional income or rent to the executives of state firms.
The case study looks at the joint-operation in sugar production for the milling season of 2001-2002 between the state-owned PT Perkebunan Nusantara XIV (PTPN XIV) and the privately owned PT Kalpataru Semesta (PTKS). During the course of the joint-operation, relations between two partners have demonstrated lack of transparency and growing distrust. Complexities have intensified because of a persistent competition between key actors, namely president directors of the respective firms, in an attempt to show that each was more powerful than the other.
This research tries to answer four questions. First, how is partnership between PTPN XIV and PTKS possible? Second, why are differences between both partners so wide and very difficult to reconcile? Third, how are the relationships between actors during the implementation of the partnership? Fourth, how do partners eventually agree on the termination of their joint-operation? In brief, this study attempts to reveal various processes, networks, and structures that affect the partnership. Due to his position as a member of the Monitoring Team of the joint-operation project, the researcher chooses to apply participant observation as the main method of data collection. Informal talks and interviews with other actors and informants also contribute to the process.
This study takes into consideration three theoretical perspectives, namely Exchange, Exchange-Network, and Governance theories, but all lack of comprehension in describing the overall structures and processes behind the partnership. This has led to the formulation of a combination of relevant ideas and aspects of those theories by utilizing concepts and ideas of the dramaturgical and social capital perspectives. This attempt has resulted in the emergence of a pair of exchange network models of key actors; and a matrix of all relevant actors and elements.
This research finds that in contrast to widespread practices in Indonesia, state firms are not permanently stronger than their private counterparts. The relative position between PTPN XIV and PTKS demonstrates a dynamic imbalance in the sense that either the state-owned or private firms may hold dominance over the other. In the initiation phase, the private partner gains strong position over the state-owned partner. During the implementation of the partnership, both demonstrate dominance interchangeably depending on the specific circumstances. At the final phase, the state-owned firm shows its strength and the private company has to accept that it is dependent on its state-owned counterpart.
In general, the partnership between PTPN XIV and PTKS reflects a success and a failure simultaneously. It has succeeded in salvaging the ill-fated state-owned firm, or serving public interest, but at the same time it fails in delivering satisfactory profit to private partner. In addition to its failure, the project proves that a governance arrangement fails to perform well under a distrustful relationship between partners as a result of mysterious behavior of the PTPN XIV president director. However the involvement of a state official has served two functions; first, help make partnership possible in the first place, second, create a forum through which partners meet to discuss differences.
The study recommends that state officials should . take a more active role in managing tensions and reducing unnecessary differences between partners. State-owned enterprises should be encouraged to open up their data and predictions that are highly relevant to the joint-project. This will help create trust and norm of mutual benefit between partners. Private companies, despite their strong position, should be well-prepared prior to entering into an agreement with state firms. They should obtain sufficient knowledge especially on the calculation methods of production costs and the familiarity with key actors from the other side in the partnership.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003
T12236
UI - Tesis Membership  Universitas Indonesia Library
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"In 2 english as an innovative and effective multimedia english language learning and teaching website came about through a creative partnership between the British Council (BC) the British Broadcasting Coorporation (BBC),china central radio and television university (CCRTVU) and CRTVU-online distance educational....."
370 AAOU 3:1 (2008)
Artikel Jurnal  Universitas Indonesia Library
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Muhammad Rendy Feronema
"Perjanjian Kemitraan Antara Ritel Modern Dengan Usaha Mikro, Kecil, Dan Menengah (UMKM) di dalam Persaingan Usaha Industri Ritel Terdapat Posisi Dominan dan Ketidakseimbangan oleh Ritel Modern yang berdampak terhadap Kesejahteraan Usaha Mikro, Kecil, Dan Menengah (UMKM). Penelitian ini membahas Permasalahan mengenai bagaimana Implementasi Perjanjian Kemitraan antara Ritel Modern dengan UMKM di Wilayah Kota Madya Bogor, dan apakah Perjanjian Kemitraan antara Ritel Modern dengan UMKM tersebut sesuai dengan Prinsip-Prinsip Persaingan Usaha Sehat, serta bagaimana Model/Mekanisme Pengawasan Perjanjian Kemitraan antara Ritel Modern dengan UMKM. Metode penelitian yang digunakan dalam penelitian ini adalah metode penelitian hukum normatif, dengan pendekatan peraturan perundang-undangan. Dalam Tesis ini, penulis mengambil contoh perjanjian kemitraan antara Yogya Bogor Junction (Ritel Modern) dengan salah satu Usaha Kecil di wilayah Kota Bogor.
Hasil penelitian menyimpulkan bahwa secara tidak langsung Yogya Bogor Junction telah menguasai UMKM sebagai mitra usahanya dalam pelaksanaan hubungan kemitraan, hal tersebut bertentangan dengan Pasal 35 UU No. 20 Tahun 2008 tentang UMKM Jo. Pasal 12 huruf (a) PP No. 17 Tahun 2013 tentang Pelaksanaan UU No. 20 Tahun 2008 tentang UMKM. Pengawasan Kemitraan menggunakan 2 (dua) jenis Pengawasan yaitu Pengawasan secara Preventif dan Pengawasan secara Represif, Perizinan merupakan salah satu bentuk Pengawasan Preventif dan yang berwenang melakukan Pengawasan Represif adalah Komisi Pengawas Persaingan Usaha (KPPU). Pada akhirnya penulis menyarankan bahwa Pemerintah Pusat harus terus mengawasi Pelaksanaan maupun Penerapan Program Kemitraan agar dapat berjalan sesuai yang diharapkan dan hendaknya Usaha Besar Ritel Modern selalu memegang teguh prinsip-prinsip persaingan usaha yang sehat, agar dapat ikut membina usaha Mikro, Kecil, dan Menengah menjadi lebih mandiri dan berdaya guna.

Partnership Agreement between Modern Retail with The Micro, Small, And Medium Enterprises (SMEs) in the retail industry competition there dominant position and imbalance by Modern Retail that affecting welfare Micro, Small, And Medium Enterprises (SMEs). This study discusses the problem about The Implementation of The Partnership Agreement between Modern Retail with SMEs in The Bogor City, and whether The Partnership Agreement between The Modern Retail with SMEs in accordance with The Principles Of Fair Business Competition, and how The Model/Monitoring Mechanism Partnership Agreement between The Modern Retail with SMEs. The Method used in this Research is a normative legal research methods, with the approach of legislation. In this research, The Authors take an example of a Partnership Agreement between Yogya Bogor Junction (Modern Retail) with a Small Enterprise in The Bogor City.
The Research concludes that indirectly Yogya Bogor Junction has mastered SMEs as business partners in The Implementation of The Partnership, it is contrary to Article 35 of Act Number 20 of 2008 on SMEs and Article 12 (a) of Government Regulation Number 17 of 2013 on The Implementation of Act Number 20 of 2008 on SMEs. Monitoring partnership uses two (2) types of monitoring is preventive and repressive, licensing is one form of preventive monitoring and authorized to repressive monitoring is The Business Competition Supervisory Commission (KPPU). In The End, The Authors recommend that The Central Government must be continue to monitor implementation and application of partnership program to make it work as expected and should large enterprises such as Modern Retail always uphold The Principles Of Of Fair Business Competition, in order to participate to foster Micro, Small And Medium Enterprises become more independent and efficient.
"
Depok: Fakultas Hukum Universitas Indonesia, 2016
T45160
UI - Tesis Membership  Universitas Indonesia Library
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Ambar Arbaatun
"ABSTRAK
Penelitian ini bertujuan untuk menggambarkan bentuk program kemitraan bagi
mitra binaan, mengukur efektivitas program kemitraan bagi usaha kecil mitra
binaan. Serta menggambarkan faktor yang mendukung tercapainya efektivitas
program CSR PT. Jamsostek Kacab Depok melalui program kemitraan. Penelitian
ini merupakan penelitian kualitatif. Hasil dari penelitian ini menunjukkan bahwa
program kemitraan bersifat mandatory dan minim dalam segi pendampingan.
Dengan metode executing dalam pelaksanaan kemitran memberikan manfaat bagi
pihak perusahaan, koperasi dan mitra binaan. Diantaranya penilaian positif terkait
kinerja perusahaan, kemudahan mengontrol angsuran, kredibilitas koperasi dan
dana stimulan bagi usaha mitra binaan. Dari segi efektivitas program kemitraan,
dapat dikatakan efektif karena mitra binaan mengalami peningkatan usaha.
Sedangkan faktor yang mendukung tercapainya efektivitas program diantaranya
terdapat faktor pendidikan, lama menjalankan usaha, keterlibatan pada usaha
sejenis, jaringan sosial serta pengorganisasian program kemitraan.

ABSTRACT
This research aims to describe a form of partnership program for assisted partner,
to measure the effectiveness of partnership program for small businesses assisted
partner, and also to describe the factors that support the achievement of the
effectiveness of CSR program at PT. Jamsostek branch office Depok through
partnership programs. This research is qualitative research. The result of this
research indicates that partnership program is mandatory and scanty in terms of
mentoring. With executing method in the implementation of partnership program
give the benefit for companies, cooperatives and assisted partner. Such as positive
assessment regarding the company's performance, the ease of installment control,
the credibility of the cooperatives and funds to provide stimulation for assisted
business partners. In terms of the effectiveness of the partnership program, it can
be said to be effective because there is a business improvement of the assisted
business partner. Meanwhile, the supporting factors of program effectiveness are
education, the age of doing business, engagement in similar business, social
networks and organizing of the partnership program."
2014
S53230
UI - Skripsi Membership  Universitas Indonesia Library
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Lestari Widiawati
"Indonesia merupakan negara agraris yang mengandalkan sektor pertanian sebagai pendorong pembangunan ekonomi, namun demikian sesuai data BPS 49% penduduk miskin Indonesia tinggal di pedesaan dan menggantungkan hidupnya dari sektor pertanian. Pembangunan di sektor pertanian yang berkelanjutan (Sustainable Agriculture) merupakan fokus penting untuk dapat mengatasi permasalahan kemiskinan yang ditujukan untuk meningkatkan kesejahteraan, dan salah satu strategi yang dapat diupayakan adalah melalui Kemitraan Pemerintah - Swasta (Public Private Partnership/PPP). PT.Hikmahfarm merupakan salah satu perusahaan pertanian yang menjalankan konsep PPP dengan membangun kemitraan dengan kelompok petani mitra, sektor pemerintah dan sektor non-pemerintah dalam membangun ekosistem produksi hasil tani yang berkelanjutan. Penelitian ini bertujuan untuk memberikan gambaran pelaksanaan kemitraan di PT.Hikmahfarm sebagai salah satu strategi untuk menuju pembangunan sektor pertanian yang berkelanjutan (Sustainable Agriculture). Penelitian ini menggunakan metode kualitatif melalui studi dokumentasi, observasi dan wawancara mendalam. Hasil penelitian menunjukkan bahwa kemitraan PT.Hikmahfarm dapat mendorong sustainable agriculture melalui pemenuhan kebutuhan pangan yang berkelanjutan, terciptanya organisasi petani yang berkelanjutan, serta mendorong peningkatan kesejahteraan sosial ekonomi. PT.Hikmahfarm dalam kemitraan berperan signifikan sebagai service provider dan perantara bagi kelompok petani mitra dalam mengatasi permasalahan yang dihadapi petani melalui penyedia lahan bagi petani, penyedia permodalan melalui penyediaan sarana dan prasarana pertanian, peningkatan kemampuan petani melalui berbagai kegiatan capacity building, serta adanya kepastian pemasaran bagi produk hasil tani.

As an agricultural country, Indonesia depends on its economic development through the agricultural sector. However, based on Indonesia Central Bureau of Statistics data, 49% of the poor Indonesian population lived in rural areas and worked in the agricultural sector. Sustainable development in the agricultural sector is an important focus to overcome poverty and improve social welfare; one strategy to achieve sustainable agriculture is through Public-Private Partnership (PPP). PT. Hikmahfarm is one of the agriculture businesses that implement the concept of PPP by building partnerships with farmers in rural areas, the government sector, and the non-government sector in building an ecosystem for sustainable agricultural production. This study aims to describe the partnership in PT.Hikmahfarm as one strategy to reach Sustainable Agriculture for poverty alleviation, using qualitative methods through documentation study, observation, and indepth interview. The result of this study identified that partnership in PT. Hikmahfarm can encourage Sustainable Agriculture through sustainable food needs, sustainable farmers' organizations, and the improvement of socio-economic welfare. PT.Hikmahfarm, in this partnership, plays a significant role as a service provider and intermediaries to overcome the problem of small farmers through providing cultivating land for farmers, provision of agricultural facilities and infrastructures, increasing small farmer capacity, and market certainty for agricultural products."
Depok: Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Jihaniar Mahiranisa
"ABSTRACT
Skripsi ini membahas mengenai peran Humas dalam hubungan kemitraan antara startup transportasi dengan mitranya dari perspektif employer branding, dengan studi kasus pada hubungan PT X, salah satu startup transportasi terbesar di Indonesia, dengan mitra pengemudi motornya. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Hasil penelitian menyarankan bahwa peran Humas dalam manajemen startup transportasi dalam hubungan kemitraan perlu ditingkatkan untuk membangun hubungan kemitraan yang kuat dan solid, terutama dalam hal interaksi informal dengan mitra sehari-hari, menjaga kestabilan sistem di aplikasi, dan menjalin hubungan baik dengan komunitas mitra, baik melalui tongkrongan mitra maupun grup WhatsApp.

ABSTRACT
The focus of this study is the role of PR in the partnership relationship between startup transportation with its motorcycle drivers from the perspective of employer branding, with case studies on PT X rsquo s relationship, one of the largest transportation startup in Indonesia, with its motorcycle drivers. This research is a qualitative research with descriptive design. The results suggest that the role of Public Relations in transportation startup management in partnership relationship needs to be improved to build strong and solid partnerships, especially in terms of informal interaction with its motorcycle drivers, maintaining systems stability in application, and establishing good relationship with the drivers communities, via driver rsquo s hang out places and WhatsApp group owned by each drivers communities. "
2018
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
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