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"Penelitian ini mengungkapkan pengaruh Approach dan Avoidance motivation terhadap konsumsi hedonis. Sejauh ini banyak penelitian yang berusaha mengungkap penyebab sikap positif terhadap retail seperti berlama-lama di dalam toko, intensintas belanja kembali yang tinggi dan sebagainya. Serta meneliti apa yang memicu sikap negatif terhadap toko seperti tidak betah, enggan mengunjungi toko, dsb. Penelitian ini berusaha mengungkapkan apakah ada pengaruh antara dua sifat dasar manusia terhadap konsumsi hedonis. Penelitian ini juga menunjukkan perbedaan antara pria dan wanita. Hasil dari penelitian ini menunjukkan bahwa approach motivation benar mempengaruhi hedonic shopping value konsumen department store. Sedangkan avoidance motivation tidak mempenagruhi hedonic shopping value konsumen department store.

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This study reveals the influence of approach and avoidance motivation for hedonic consumption. So far a lot of research trying to uncover the cause of a positive attitude towards retail such as lingering in the store, shopping intensity, etc. As well as examining what triggered negative attitude toward the store such as uncomfortable feeling while shopping, reluctant to visit the store, etc.

This study tried to reveal whether there is influence between two basic human motivations to hedonic consumption. This study also shows the differences between men and women in hedonic shopping. The results of this study indicate that the approach motivation really affect hedonic shopping value in department store customers. Otherwise avoidance motivation does not affect hedonic shopping value."

"Penelitian ini bertujuan untuk mengetahui pengaruh hadirnya fitur belanja pada media sosial populer seperti Instagram Shopping dan TikTok Shop di Indonesia selama masa pandemi Covid-19 sebagai alternatif baru social commerce terhadap perilaku belanja impulsif dan kompulsif produk apparel. Dalam penelitian ini, peneliti mengkaji pengaruh media sosial, motivasi hedonis, kondisi berbelanja online selama pandemi Covid-19 serta peran iklim sosial komunitas pengikut social media influencer terhadap perilaku belanja impulsif dan kompulsif. Penelitian dilaksanakan menggunakan metode variance based Partial Least Square - Structural Equation Modelling (PLS-SEM) secara cross-sectional kepada 475 responden untuk menguji keterkaitan variabel Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun), Shopping in the Times of Covid-19, dan variabel moderasi Social Climate terhadap variabel dependen Impulsive Buying dan Compulsive Buying. Hasilnya, didapatkan bahwa Hedonic (Happiness) dan Shopping in the Times of Covid-19 memiliki hubungan signifikan positif terhadap perilaku Impulsive dan Compulsive buying. Hedonic (Fun) serta peran moderasi Social Climate berhubungan signifikan positif dengan Impulsive Buying. Sedangkan variabel lainnya tidak memiliki hubungan signifikan yang positif terhadap variabel Impulsive Buying dan Compulsive Buying.

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This study aims to determine the effect of the presence of shopping features on popular social media namely Instagram Shopping and TikTok Shop in Indonesia during the Covid-19 pandemic as a new social commerce alternative which could affecting impulsive and compulsive shopping behavior for apparel products. In this study, the impact of social media, hedonic motivation, shopping in the times of Covid-19, and social climate of social media influencers community are observed towards impulsive and compulsive shopping behavior. The study used variance-based partial least squares structural equational modelling (PLS-SEM) on a cross-sectional study conducted on 475 respondents observing the association of several variables: Social Media Influence, Social Commerce, EWOM of Social Commerce, Hedonic (Happiness), Hedonic (Fun) variables, Shopping in the Times of Covid-19 and Social Climate as a moderating variable towards the Impulsive Buying and Compulsive Buying as the dependent variables. The study result show that Hedonic (Happiness) and Shopping in the Times of Covid-19 had a significant positive relationship to Impulsive and Compulsive buying behavior. Hedonic (Fun) and the moderating role of Social Climate had a significant positive relationship with Impulsive Buying. Whilst the other variables do not have a positive significant relationship to the Impulsive Buying and Compulsive Buying variables."

"Hari Belanja Online Nasional (Harbolnas) sebagai festival belanja online terbesar yang paling banyak diminati oleh konsumen di Indonesia menjadi salah satu strategi yang dilakukan pemasar untuk meningkatkan gross merchandise value (GMV). Dengan menginduksi nilai belanja utilitarian dan hedonis ke konsumen ketika Harbolnas maka dapat menciptakan niat konsumen untuk melakukan pembelian impulsif. Penelitian ini dilakukan untuk mengetahui faktor-faktor yang mempengaruhi utilitarian browsing dan hedonic browsing dan pengaruhnya terhadap niat untuk melakukan pembelian impulsif dalam menggunakan aplikasi belanja online. Penelitian ini menggunakan kerangka S-O-R dengan variabel interpersonal influence, visual appeal, dan portability sebagai stimulus, utilitarian browsing dan hedonic browsing sebagai organisme, dan urge to buy impulsively sebagai respons. Desain penelitian yang digunakan yaitu konklusif deskriptif dengan metode single cross sectional. Survei dilakukan kepada 737 responden warga negara Indonesia yang mengetahui Harbolnas Shopee 12.12, memiliki teman yang menggunakan aplikasi Shopee, dalam waktu 1 minggu terakhir telah membuka aplikasi Shopee, serta pernah melakukan pencarian dan pembelian produk melalui aplikasi Shopee ketika Shopee 12.12 Day. Survei dilakukan secara online dengan metode judgmental sampling yang kemudian diolah dengan menggunakan teknik Partial Least Squares Structural Equation Modelling PLS SEM. Hasil yang diperoleh adalah interpersonal influence, visual appeal, dan portability memiliki pengaruh terhadap utilitarian browsing dan hedonic browsing; serta utilitarian browsing dan hedonic browsing memiliki pengaruh terhadap urge to buy impulsively. Implikasi manajerial serta saran untuk penelitian di masa mendatang dibahas lebih lanjut pada penelitian ini.

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National Online Shopping Day (Harbolnas) as the largest and most demanded online shopping festival in Indonesia, is one of the strategies undertaken by marketers to increase their gross merchandise value (GMV). By inducing the utilitarian value and hedonic value to consumers during Harbolnas, it is hoped to create consumer intentions to make impulsive purchases. Study was conducted to analyze the factors that affect utilitarian browsing and hedonic browsing towards urge to buy impulsively using online shopping applications. This study uses the S-O-R framework with interpersonal influence, visual appeal, and portability as stimulus; utilitarian browsing and hedonic browsing as organisms; and urge to buy impulsively in response. The research design used is descriptive-conclusive with single cross sectional method. Survey was conducted on 737 respondents of Indonesian citizens who knew Harbolnas Shopee 12.12, had friends who used the Shopee App, within the past week had opened the Shopee App, and had searched and purchased products through the Shopee App when Shopee 12.12 Day. The survey was conducted online with judgmental sampling method which was then processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results obtained are interpersonal influence, visual appeal, and portability positively influences utilitarian browsing and hedonic browsing; utilitarian browsing and hedonic browsing positively influences consumers urge to buy impulsively. Managerial implications and suggestions for future research are discussed further in this study."

"Penelitian ini bertujuan untuk memahami pengaruh motivasi belanja hedonis (gratification seeking, idea shopping, adventure shopping, social shopping, role play, dan value shopping) pada perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19.Penelitian kuantitatif ini menggunakan metode purposive sampling dengan jumlah sampel 278 responden. Data diolah dengan menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gratification seeking, idea shopping, adventure shopping, dan social shopping berpengaruh positif terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. Selanjutnya, value shopping memiliki pengaruh negatif terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19. Sedangkan role play tidak memiliki pengaruh yang signifikan terhadap perilaku pembelian kompulsif produk fashion secara online selama pandemi COVID-19.

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This study aims to understand the effect of hedonic shopping motivation (gratification seeking, idea shopping, adventure shopping, social shopping, role play, and value shopping) on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. This quantitative study uses the purposive sampling method with a sample of 278 respondents. The data was processed using the Structural Equation Modeling (SEM) method. The results showed that gratification seeking, idea shopping, adventure shopping, and social shopping had a positive effect on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. Furthermore, value shopping has a negative influence on the compulsive buying behavior of online fashion products during the COVID-19 pandemic. Meanwhile, role play does not have a significant influence on the compulsive buying behavior of online fashion products during the COVID-19 pandemic."

"ABSTRAKPenelitian ini bertujuan untuk mengetahui apakah aktivitas cross-border acquisition dan tax avoidance di perusahaan kawasan Asia akan berpengaruh terhadap nilai perusahaan pengakuisisi. Selain itu penelitian ini juga ingin mengetahui apakah aktivitas tax avoidance akan memoderasi hubungan antara cross-border acquisition dengan nilai perusahaan pengakuisisi. Penelitian ini menggunakan tiga pengukuran tax avoidance yaitu effective tax rate differences, book tax differences dan residual book tax differences. Penelitian ini meneliti 567 akuisisi yang terjadi di kawasan Asia pada periode tahun 2012-2014. Peneliti menemukan bahwa aktivitas cross-border acquisition akan menghasilkan value destruction atau penurunan nilai bagi nilai perusahaan pengakuisisi. Hasil penelitian ini mendukung managerialis dan hubris hypothesis, dimana aktivitas cross-border acqusition justru terbukti menurunkan nilai perusahaan mungkin disebabkan karena adanya overpayment atau tindakan ekspropriasi dari managemen yang terjadi pada proses akuisisi. Sedangkan aktivitas tax avoidance terbukti dapat memberikan nilai tambah bagi perusahaan. Aktivitas tax avoidance memberikan pengaruh yang signifikan positif terhadap nilai perusahaan. Namun aktivitas tax avoidance tidak terbukti dapat memoderasi hubungan antara cross-border acquisition dengan nilai perusahaan pengakuisisi.

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ABSTRACTThis study aims to examine the effect of the activity of cross border acquisition and tax avoidance on firm value in Asian firms and the effect of activity of tax avoidance as a moderation of relatedness activities cross border acquisition and firm value. This study used three measurements of tax avoidance, effective tax rate differences, book tax differences and residual book tax differences. Our research covers activity of cross border acquisitions by 567 Asian firm during the periode 2012 2014. We found that cross border acquisition activities create value destruction on acquirer firm value. This result is consistent with managerialist dan hubris hypothesis that value destruction on cross border acquisitions might occur because overpayment or expropriation by managemnet in acquisition process. We found that tax avoidance has a positif effect on firm value. But tax avoidance activity as a moderation have no impact on the relationship between cross border acquisition and firm value."

"Penelitian ini membahas mengenai hedonic shopping value yang terdiri dari novelty, fun, escapism, dan praise terhadap sikap konsumen terhadap kegiatan belanja online atau attitude toward online purchasing dan intensi pembelian produk diskon atau discounted product purchase intention dalam konteks single days discount atau biasa disebut dengan Harbolnas di Indonesia. Penelitian ini melaksanakan survei kepada 229 responden dari kelompok umur yang lahir pada tahun 1968 hingga 2006 dan berdomisili di Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi). Metode penyebaran kuesioner dilakukan secara online menggunakan Google Form dan dianalisis menggunakan Structural Equation Modelling (SEM) dengan software pengolahan data LISREL 8.51. Hasil penelitian menunjukkan bahwa dalam attitude toward online purchase, variabel yang terbukti signifikan memengaruhi terdiri dari novelty, fun, praise, dan juga escapism. Dalam discounted product purchase intention, variabel attitude toward online purchase terbukti signifikan memengaruhi.

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This study investigated hedonic shopping value consisting of novelty, fun, escapism, and praise on consumer attitudes towards online purchasing activities and discounted product purchase intentions in the context of single days discount or commonly referred to as Harbolnas in Indonesia. This study conducted a survey of 229 respondents from age group born from 1968 to 2006 and domiciled in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The method of distributing questionnaires is done online using Google Form and analyzed using Structural Equation Modeling (SEM) with data processing software LISREL 8.51. The results of this study shows that in attitude toward online purchases, the variables that have been shown to have a significant influence consist of novelty, fun, praise, and also escapism. In discounted product purchase intention, the attitude toward online purchase is proven to have a significant influence."

"Era yang semakin terbuka dengan informasi memunculkan berbagai tren fashion yang menggeser fungsi utama fashion yang semula hanya sebagai penutup dan pelindung tubuh berubah menjadi lambang status maupun identitas dalam kehidupan sosial bagi sebagian orang, khususnya bagi mahasiswa. Penelitian ini bertujuan untuk mengetahui bagaimana karakteristik lokasi belanja pakaian mahasiswa UI yang terdiri dari image pusat perbelanjaan, klasifikasi fungsi jalan, jumlah trayek angkutan umum, dan jarak dari stasiun KRL berdasarkan motivasi belanja yang diterdiri dari utilitarian dan hedonis. Dalam mencapai tujuan penelitian, digunakan metode analisis deskriptif dengan Microsoft Excel dan analisis kuantitatif dengan uji chi square SPSS dari hasil penyebaran kuisioner dengan teknik purposive sampling. Hasil yang diperoleh dari penelitian ini adalah motivasi belanja mahasiswa dipengaruhi oleh karakteristik lokasi belanjanya, sehingga ada kecenderungan perbedaan karakteristik lokasi belanja pakaian menurut motivasi belanjanya. Motivasi utilitarian yang didominasi oleh mahasiswa laki-laki dengan pendapatan sedang yang memilih pusat perbelanjaan dengan image, murah, jumlah trayek angkutan umum yang sedang, dan dekat dari stasiun KRL. Sedangkan pada motivasi hedonis didominasi oleh mahasiswa perempuan dengan pendapatan tinggi yang memilih pusat perbelanjaan dengan image, elite, jumlah trayek angkutan umum yang rendah dan berjarak jauh dari stasiun KRL.

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The ever expanding era with information spawned a variety of fashion trends that shifted the ultimate fashion functionality that was merely a cover and a body protector transformed into a symbol of status and identity in social life for some, especially for students. This study aims to determine how the characteristics of clothing shopping location UI students consisting of the type of shopping center, the classification of road functions, the number of public transport routes, and distance from KRL stations based on spending motivation from utilitarian and hedonis. In achieving the purpose of research, used descriptive analysis method with Microsoft Excel and quantitative analysis with chi square SPSS test of the results of questionnaire distribution by purposive sampling technique.

The results obtained from this study is the motivation of student spending is influenced by the characteristics of shopping location, so there is a tendency of differences in the characteristics of clothing shopping location according to the motivation of shopping. A utilitarian motivation dominated by male students with medium income who choose shopping centers with cheap rdquo image, medium number of public transport route, and near from KRL station. While the hedonic motivation is dominated by female students with high income who choose shopping center with ldquo elite rdquo image, the number of public transport route is low and far from KRL station."

"Penelitian ini bertujuan untuk mengetahui pengaruh personalized ads terhadap impulsive buying pada konsumen wahha dress. Metode penelitian menggunakan kuantitatif dengan teknik purposive sampling. Hasil penelitian menunjukan personalized ads dalam Instagram berpengaruh secara signifikan terhadap motivasi utilitarian dan motivasi hedonis, kemudian motivasi utilitarian dan motivasi hedonis memberikan pengaruh yang tidak signifikan terhadap impulsive buying. Selain itu, terlihat personalized ads brand Wahha Dress memiliki pengaruh langsung secara positif dan signifikan terhadap utilitarian motivation dan hedonic motivation konsumen, utilitarian motivation dan hedonic motivation yang timbul dalam benak konsumen tidak secara signifikan mendorong konsumen untuk membeli produk Wahha Dress, dan personalized ads yang dilakukan oleh Wahha Dress tidak berpengaruh secara langsung serta tidak secara signifikan mendorong konsumen untuk membeli secara impulsif. Berdasarkan analisis deskriptif, penelitian merekomendasikan agar pemasar menitik beratkan atau berfokus pada nilai fungsi dari produk, serta pemasar sebaiknya memberikan strategi harga diskon atau menjual produk dengan harga yang termasuk dalam kategori murah.

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This study aims to determine the effect of personalized ads towards impulsive buying on Wahha Dress consumers. This study method uses a quantitative approach with purposive sampling technique. The results showed that personalized ads on Instagram had a significant effect on utilitarian motivation and hedonic motivation, then utilitarian motivation and hedonic motivation had an insignificant effect on impulsive buying. In addition, it can be seen that Wahha Dress’s personalized ads have a positive and significant direct influence on consumer utilitarian motivation and hedonic motivation, the utilitarian motivation and hedonic motivation that arise in the minds of consumers do not significantly encourage consumers to buy Wahha Dress products, and the personalized ads are carried out. Wahha Dress has no direct effect nor does it significantly encourage consumers to buy impulsively. Based on descriptive analysis, the research recommends that marketers emphasize on the function value of the product, and marketers should provide a discount pricing strategy or sell products at prices that are included in the cheap category."

"ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh penghindaran pajakterhadap nilai perusahaan dengan koneksi politik sebagai variabel pemoderasi.Sampel merupakan perusahaan yang terdaftar di Bursa Efek Indonesia selamatahun 2012-2014. Hasil penelitian ini menunjukkan bahwa, pertama,penghindaran pajak akan meningkatkan nilai perusahaan. Kedua, penghindaranpajak dapat menurunkan biaya agensi. Hasil ini berbeda dengan penelitiansebelumnya, dimana hasil penelitian ini mengindikasikan bahwa penghindaranpajak merupakan aktivitas yang disetujui prinsipal sehingga tidak menimbulkanmasalah keagenan dan biaya agensi, sehingga meningkatkan nilai perusahaan.Penelitian ini juga menemukan hasil yang berbeda dengan penelitian sebelumnya,bahwa koneksi politik memperlemah pengaruh penghindaran pajak terhadap nilaiperusahaan. Hal ini lebih jauh mengindikasikan bahwa di Indonesia koneksipolitik dapat menyebabkan lemahnya inovasi dan menurunkan kinerjaperusahaan.

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ABSTRACTThis study aims to examine the effect of tax avoidance towards firm value withpolitic connection as moderating variable. The sample consists of firms that arelisted in Indonesia Stock Exchange for periods 2012-2014. The results show that,first, tax avoidance increases firm value. Second, tax avoidance decreases theagency cost. These results contrast to previous studies. The results indicate that inIndonesia tax avoidance is considered as an activity approved by the principal, soit will not cause the agency problem and agency cost. This research also shows adifferent result with previous studies, where political connection can weaken theeffect of tax avoidance against firm value. This result indicates further thatpolitical connections will causing a lack of innovation and decrease the company's performance."

"Penelitian ini merupakan adaptasi dari penelitian yang sebelumnya pernah dilakukan di Pakistan. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang memengaruhi konsumen terhadap konsumsi fashion yang berkelanjutan. Data dikumpulkan melalui self-administrated questionnaire kepada responden yang berdomisili di DKI Jakarta, Surabaya, Medan, Bandung, dan Makassar yang pernah berbelanja di fashion store di pusat perbelanjaan modern (mall). Peneliti menggunakan Structural Equation Modelling (SEM) untuk menganalisis pengaruh dari nilai belanja hedonis dan utilitarian, fashion involvement, pro-environmental attitude, dan religuisitas terhadap konsumsi fashion yang berkelanjutan. Hasil dari penelitian ini adalah hanya nilai belanja utilitarian, pro-environmental attitude, dan religiusitas intrapersonal yang memengaruhi konsumsi fashion yang berkelanjutan. Sedangkan, religiusitas hanya meningkatkan pengaruh positif dari fashion involvement dan pro-environmental attitude terhadap konsumsi fashion yang berkelanjutan. Hasil penelitian ini dapat dijadikan referensi untuk pelaku bisnis fashion agar dapat memprioritaskan aspek keberlanjutan dalam proses produksinya.

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This study is adopted from previous study was conducted in Pakistan. This study aims to determine factors those affect consumer to sustainable fashion consumption. Data was collected from self-administrated questionnaire within DKI Jakarta, Surabaya, Medan, Bandung, and Makassar who had bought at a fashion store in a modern shopping center (mall).

This research using a Structural Equation Modelling (SEM) to analyze the effect of hedonic and utilitarian shopping value, fashion involvement, pro-environmental attitude and religiosity on sustainable fashion consumption.

The results of this study that only the utilitarian shopping value, pro-environmental attitude, and religiosity that affect sustainable fashion consumption. However, religiosity is only a positive increase from the fashion involvement and a pro-environmental attitude towards sustainable fashion consumption. The results of this study can be used as a reference for business clothing in order to prioritize sustainability aspects in the production process."