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"Prinsip CSR adalah suatu konsep yang baru dan mulai berkembang sejalan dengan tuntutan masyarakat akan perusahaan yang bertanggung jawab terhadap lingkungan dan masyarakat di sekitarnya tersebut dan tidak semata-mata mencari keuntungan. Penelitian ini akan membahas mengenai pengaturan CSR pada beberapa peraturan perundang-undangan di Indonesia, baik yang dinyatakan secara eksplisit maupun implisit; berbagai pemahaman dan pendapat para ahli mengenai CSR; dan pelaksanaan prinsip CSR di Indonesia serta permasalahan yang muncul sebagai akibat pelaksanaan tersebut. Berdasarkan penelitian yang menggunakan metode kepustakaan ini, ternyata ditemukan bahwa di Indonesia CSR telah diatur secara eksplisit pada Undang-undang Penanaman Modal Nomor 25 tahun 2007 dengan menggunakan istilah tanggung jawab sosial dan secara implisit pada beberapa peraturan perundang-undangan. Namun demikian, CSR tidak sama dengan kewajiban hukum. Pelaksanaan CSR yang ideal pada umumnya dilaksanakan secara berkelanjutan (sustainable) sehingga membawa dampak positif bagi lingkungan dan masyarakat sekitar perusahaan serta memberikan keuntungan bagi perusahaan itu sendiri. Di Indonesia, pelaksanaan CSR secara umum masih bersifat filantropis. Namun demikian, sudah ada perusahaanperusahaan yang dengan kesadaran dan dengan tuntutan masyarakat mengintegrasikan prinsip-prinsip CSR hingga ke nilai perusahaan."

"Penelitian ini merupakan suatu bentuk evaluasi untuk mengetahui sejauh mana keberhasilan program CSR Pemberdayaan Petani Kedelai Hitam oleh Yayasan Unilever Indonesia, serta untuk melihat pengaruh struktur sosial dan budaya terhadap keberhasilan program tersebut. Penelitian ini mengambil Kabupaten Nganjuk sebagai cakupan wilayah penelitian dengan populasi sampel petani kedelai hitam di Kecamatan Gondang. Metode penelitian yang digunakan adalah dengan menggunakan teknik pengumpulan data survey dengan menggunakan instrument kuesioner. Selain itu dilakukan pula wawancara tidak terstruktur kepada pihak-pihak terkait sebagai upaya memperkaya data temuan penelitian.

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This study is an evaluation form to determine the extent of the success of the CSR program, Black Soybean Farmer Empowerment by Yayasan Unilever Indonesia, as well as to see the influence of the social structure and culture to the success of the program. This study takes Nganjuk coverage area of research with a sample population of black soybean farmers in the district of Gondang. The method used in this study is to use the survey data collection techniques using a questionnaire instrument. In addition, it has also been conducted unstructured interviews to relevant parties in an effort to enrich the data findings of the study."

"Penelitian ini membahas motivasi yang mendasari Unilever Indonesia untuk memformulasi dan mengimplementasi kebijakan bisnis berorientasi sosial untuk Program Pengembangan Petani Kedelai Hitam (P3KH). Penelitian ini menggunakan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan, pertama, motivasi kebijakan bisnis berorientasi sosial P3KH mengacu pada kebijakan Unilever Global dan kebijakan akuisisi produk kecap Bango serta misi sosial Unilever untuk menjadi corporate citizen berbasis kemitraan dengan koperasi melalui petani serta perempuan petani kedelai hitam. Kedua, implementasi kebijakan P3KH menggambarkan kebijakan bisnis pada aktifitas produksi dalam kontek kebijakan sosial dan berimplikasi terhadap perspektif kapital sosial terutama unsur kepercayaan, jaringan, dan nilai pada komunitas petani kedelai hitam.

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This study discusses the motivation why Unilever Indonesia formulates and implements the social oriented business policy for farmer development of black soy bean (P3KH). Descriptive qualitative was used in this study. The result of the study shows: firstly, the motivation of the implementation of social oriented business program is based on the policy of Unilever Indonesia, the acquisition policy of Kecap Bango product, and the social mission of Unilever Indonesia to be a citizen corporate through collaboration with cooperation run by black soybeans farmers. Secondly, the implementation of P3KH policy shows a business policy in the production activities in the context of social policy where it gives implication to the social capital perspective through the element of trust, networking, and values to the black soybeans farming community."

"Penelitian ini membahas tentang pelaporan dan pelaksanaan Corporate Social Responsibility pada PT Unilever Indonesia Tbk. Tujuan penelitian adalah untuk meneliti pengaruh corporate social responsibility terhadap profit, people dan planet dalam konsep triple bottom line dan pelaporan corporate social responsibility sesuai dengan standar Global Reporting Initiative. Data dikumpulkan dari Tim SR yang bekerja di PT Unilever Indonesia Tbk.Hasil penelitian menunjukkan bahwa corporate social responsibility pada PT Unilever Indonesia Tbk. berpengaruh positif terhadap profit, people dan planet. Pelaporan corporate social responsibility telah diungkapkan cukup lengkap dan jelas di dalam Sustainability Report berdasarkan standar Global Reporting Initiative (GRI).Hasil penelitian ini memberikan saran kepada PT Unilever Indonesia Tbk. untuk melengkapi komponen - komponen yang tidak dilaporkan di dalam sustainability report tahun 2012. Untuk pembuatan Sustainability Report selanjutnya, perusahaan diharapkan dapat melakukan kegiatan CSR sesuai dengan ISO 26000 dan melaporkan kegiatan CSR sesuai dengan standar GRI - G4.

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This study discusses the reporting and implementation of Corporate Social Responsibility at PT Unilever Indonesia Tbk . The purpose of the study was to examine the influence of corporate social responsibility to profit , people and planet in the concept of the triple bottom line and corporate social responsibility reporting in accordance with the standards of the Global Reporting Initiative . Data collected from the SR team working in PT Unilever Indonesia Tbk .

The results showed that corporate social responsibility at PT Unilever Indonesia Tbk positive effect on profit , people and planet . Corporate social responsibility reporting has been disclosed sufficiently complete and clear in the standard Sustainability Report based on the Global Reporting Initiative ( GRI ) .

The results provide advice to PT Unilever Indonesia Tbk to complement components - components which are not reported in the sustainability report in 2012 . To manufacture the next Sustainability Report , the company is expected to perform activities in accordance with the ISO 26000 CSR and CSR reporting activities in accordance with GRI standards - G4."

"The main idea of Corporate Social Responsibility (CSR) which has become a hot topic at the present is that companies doing businesses are not only committed to their shareholders but also their stakeholders. This commitment is shown from the contribution to develop a sustainable economy by contributing to the environment and working with employees, their families, the local community and society at large to improve their lives in ways that are good for business and for development. Through CSR, the establishment of good corporate governance will be supported. It is one of the means in realizing the principles of corporate governance established by the Organization for Economic and Co-operation andDevelopment (OECD) in 2004. OECD listed these principles which are:

1. Ensuring the basis for an effective corporate governance framework

2. The rights of shareholders and key ownership functions,

3. The equitable treatment of shareholders,

4. The role of stakeholders in corporate governance,

5. Disclosure and Transparency,

6. Responsibilities of the Board.

The principles were first endorsed back in 1999 by OECD ministers and since then they have become an international benchmark for investors, policy makers, corporations and stakeholders worldwide.

The discussion on the matter of CSR reheated in Indonesia when there were rumors that a new law will be established on the requirement and details in conducting CSR.Eventually it became the main discussion due to the approval of the draft of the much fearful new law ; Company Law article 74 (UU Perseroan Terbatas pasal 74) on July 20th, 2007 one of which paragraph states that every company operating in areas relating to natural resources is obliged to fulfill its social and environment responsibilities. The approval of this new law surely invites pros and contras from many constituents. It seems that many still feel that CSR is not necessary and only should be voluntary. The problem is when CSR was a voluntary activity, only a few are willing to carry it out furthermore to give their best to contribute on the matter. Unilever as one of the companies realizing the importance of CSR has been executing CSR since it was first established. Its reputation in the CSR implementation is recognized nationally and internationally; many have awarded Unilever for its outstanding achievements. Programs are approached using the triple bottom-line approach so that it covers the three perspectives, namely social, economy and environmental. Thus, the company formulates CSR programs mainly in three areas environment, small and medium enterprises and health and hygiene. The programs have been enormously successful and have contributed significantly to the sustainable operations of the company and its position as a market leader and as the brand preferred by the people. This excellent implementation of CSR is a mirror image of the commitment made by the company to its stakeholders; an emphasis on the growing awareness in the industry to alter companies? point of views in their purpose of existence from maximizing shareholders? value to stakeholders? value. It has also helped the implementation of good corporate governance at Unilever as CSR is one of the elements of supporting good corporate governance."

"Penelitian ini membahas implementasi, tahapan kemitraan dan manfaat kemitraan rantai pasokan Program Pengembangan Petani Kedelai Hitam (P3KH) terhadap program Corporate Social Responsibility (CSR) PT. Unilever Indonesia, Tbk. Penelitian ini menggunakan pendekatan kualitatif deskriptif. Hasil penelitian menunjukkan, pertama dalam melakukan implementasi kemitraan rantai pasokan sebagai program CSR tahapan need assesment pemetaan sosial penerima manfaat dan potensi wilayah menentukan keberhasilan dan keberlanjutan program. Kedua, terjadinya pergeseran paradigma CSR ke Creating Share Value. Ketiga, kehadiran P3KH di Pringkuku dirasakan manfaatnya bagi sebagian besar petani kedelai hitam, meskipun belum signifikan pada peningkatan pendapatan para petani tetapi tetap dapat menjadi penghasilan tambahan selain pendapatan utamanya. Manfaat bagi Unilever adalah terjaminannya ketersediaan rantai pasokan.

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This study discusses the implementation stages of partnership and the benefits of supply chain partnerships Black Soybean Farmers Development Program (P3KH) on Corporate Social Responsibility (CSR) PT Unilever Indonesia, Tbk. This study used descriptive qualitative approach. The results showed, first in implementing supply chain partnerships as CSR program needs assessment stage of social mapping areas of potential beneficiaries and determine the success and sustainability of the program. Second, a paradigm shift CSR to Creating Share Value. Third, the presence P3KH in Pringkuku perceived benefits for the majority of black soybean farmers, although not significant in increasing farmers' income, but still can be an extra income in addition to its main income. Benefits for Unilever is availability guaranteed of the supply chain."

"Skripsi ini meneliti mengenai inisiatif Corporate Social Responsibility PT Bank Rakyat Indonesia Tbk. Tujuan penelitian, adalah untuk melihat inisiatif pelaksanaan CSR dan faktor yang mempengaruhi pelaksanaan CSR di PT Bank Rakyat Indonesia. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Hasil penelitian memperlihatkan bahwa inisiatif pelaksanaan CSR di PT Bank Rakyat Indonesia berdasarkan visi dan misi serta kebijakan dari pemerintah dalam hal ini Kementerian BUMN. Selain itu faktor pelaksanaan CSR di PT. Bank Rakyat Indonesia, diketahui dari upaya memenuhi kewajiban serta adanya dorangan dari dalam bahwa CSR selain memberikan bantuan juga ada dukungan bisnis.

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The focus of this study is to describe initiative of the implementation of Corporate Social Responsibility at PT Bank Rakyat Indonesia. The purpose is to decribe initiative of CSR program and influence factor during of CSR implementation program at BRI. The data were collected by literature study and means of interview. The output showed that implementation CSR at BRI based on vision and mission, and also the rules from government especially BUMN ministry of Indonesia. The implementation focussing charity and support business."

"Di era saat ini adalah suatu kewajiban bagi setiap pelaku usaha untuk menciptakan bisnis dengan memperhatikan tanggung jawab sosial dengan para stakeholder. Banyak penelitian yang menyatakan bahwa keberlangsungan bisnis dalam jangka panjang meningkat ketika perusahaan mampu memenuhi keinginan atau kepentingan para stakeholder. Untuk itu persepsi konsumen sebagai stakeholder penting bagi perusahaan dalam menilai kegiatan CSR yang dilakukan perusahaan akan sangat menentukan kelangsungan bisnis perusahaan. Penelitian ini dibuat untuk menilai efek atau pengaruh yang terjadi dari persepsi masyarakat terhadap antiseden dan konsekuensi dari kegiatan CSR. Antiseden adalah sebuah evaluasi sebelum terbentuknya kegiatan CSR yang merupakan ekspektasi masyarakat dengan menilai kinerja keuangan dan kualitas pernyataan etika perusahaan. Konsekuensi adalah persepsi yang timbul akibat adanya kegiatan CSR yaitu reputasi perusahaan, resiko membeli yang dipersepsikan, kepercayaan konsumen dan loyalitas konsumen. Penelitian dilakukan kepada 175 ibu-ibu rumah tangga dan analisa penelitian menggunakan metode Structural Equation Modeling (SEM) memperlihatkan adanya signifikansi pengaruh positif dari kinerja perusahaan dan kualitas pernyataan etika terhadap ekpektasi dari kegiatan CSR, Aktivitas CSR juga menimbulkan pengaruh positif terhadap reputasi dimana reputasi menimbulkan signifikansi pengaruh negatif terhadap resiko membeli yang dipersepsikan dan pengaruh positif terhadap kepercayaan. Dalam penelitian juga terlihat signifikansi pengaruh positif antara kepercayaan konsumen dengan loyalitas konsumen dan pengaruh negatif kepercayaan konsumen terhadap resiko membeli. Namun pada penelitian ini ditemukan fakta yang tidak signifikan dimana evaluasi konsumen atas kegiatan CSR tidak menimbulkan pengaruh positif yang signifikan terhadap kepercayaan konsumen dan loyalitas konsumen.

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In the current era of business, businesses are obliged to create businesses that pay attention to social responsibility with stakeholders. Much research stating that the existence of long term business increased when the company was able to meet the wishes or interests of the stakeholders. To that end, the perception of consumers as stakeholders important to companies in assessing a company's CSR activities conducted. This research was made to assess the consumer's perception of the antecedent and consequence of CSR activities. Antecedent is an evaluation prior to the formation of CSR activities that constitute the community's expectations, by assessing the financial performance and the quality of the company's ethics statement. The consequence is the perception that arise due to the presence of CSR activities like reputation, consumer trust, perceived risk, and consumer loyalty . This research was conducted to 175 housewife?s as a respondent and analyzed by using SEM (structural equation modeling) methods.

Result of this studies showed a significance of the positive influence on the financial performance and quality of ethical statements to expectation of CSR activities. CSR activities has a positive influence on corporate reputation, and reputation has a negative influence on the perceived risk and has a positive influence on consumer trust. This study also led to the significance of positive influence between trust and consumer loyalty and trust has a negative influence to perceive risk. However, this research found that there is no significance influence between evaluation of CSR activities on trust and consumer loyalty."

"ABSTRAKPenelitian ini membahas program Corporate Social Responsibility diperusahaan yang bergerak dibidang consumer goods. Metode yang digunakanadalah metode kualitatif yang digunakan untuk mendeskripsikan bagaimanaimplementasi sebuah program CSR dapat membentuk reputasi perusahaan di matastakeholder-nya dan juga membentuk perilaku masyarakat terkait kesehatan gigidan mulut. Melalui penelitian ini diketahui implementasi program ini sudahsangat baik, namun belum ditunjang oleh strategi komunikasi yang dapatmembentuk perubahan perilaku masyarakat. Meskipun demikian, program CSRterbukti dapat membentuk reputasi perusahaan di mata para peserta program.Untuk masa mendatang, penelitian ini dapat disertai dengan melakukan evaluasiperencanaan dan evaluasi proses untuk dapat memperkaya hasil penelitianterhadap reputasi dan tercapainya tujuan CSR.

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ABSTRACTThis research discusses the CSR Program in the consumer goodscompany. The research uses qualitative method in order to describe how theimplementation of a CSR program could form the reputation of a company by itsstakeholder and also in shaping societies’ behavior. The research discovered thatthe implementation of the program is already been well-executed but haven’t beensupported by a communication strategy that could help shape the societies’behavior. However, the CSR program is proved to have been successful informing the corporate reputation on its participant. In the future, this researchshould be equipped with a planning and process evaluation in order to enrich theresult of the research related on reputation and reaches the CSR purposes."