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"Corak kebudayaan Indonesia tidak terlepas dari pengaruh sejarah kolonialisme Belanda. Bentuk interaksi dalam waktu yang lama mempengaruhi budaya Belanda dan Indonesia, sehingga menghasilkan bentuk budaya baru tanpa menghilangkan budaya aslinya atau yang disebut sebagai akulturasi. Proses ini khususnya tercermin dalam aspek bahasa, kuliner, dan arsitektur Belanda di Indonesia. Untuk meninjau proses tersebut, rumusan masalah penelitian adalah bagaimana akulturasi budaya Belanda dan Indonesia di restoran Huize Trivelli. Metode penelitian kualitatif diterapkan dengan landasan teori akulturasi dari Redfield, Linton, Herskovits, dan Koentjaraningrat, serta teori kebudayaan terbuka oleh Ralph Linton. Data dianalisis melalui hasil observasi dan wawancara yang terkumpul selama kunjungan ke restoran Huize Trivelli. Hasil penelitian menunjukkan bahwa restoran Huize Trivelli mengimplementasikan akulturasi budaya Belanda dan Indonesia dan menciptakan pengalaman dalam aspek bahasa, kuliner, dan arsitektur yang harmonis. Restoran ini dapat menjadi sebuah simbol dari interaksi kedua budaya yang saling terintegrasi.

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The cultural landscape of Indonesia is deeply intertwined with the legacy of Dutch colonialism. The prolonged interaction between the two societies has significantly influenced both Dutch and Indonesian cultures, giving rise to a unique hybrid culture through a process known as acculturation. This phenomenon is particularly evident in the Dutch influences on the Indonesian language, cuisine, and architecture. This study aims to explore the acculturation process between Dutch and Indonesian cultures as exemplified by Huize Trivelli restaurant. Employing a qualitative research methodology, this study is grounded in acculturation theories articulated by Redfield, Linton, Herskovits, and Koentjaraningrat, as well as Ralph Linton's open culture theory. Data were meticulously gathered through observations and interviews conducted during an onsite visit to Huize Trivelli restaurant. The findings reveal that Huize Trivelli restaurant successfully integrates Dutch and Indonesian cultural elements, creating a harmonious blend in terms of language, culinary offerings, and architectural design. The restaurant serves as a significant emblem of the cultural interplay between Dutch and Indonesian traditions, demonstrating a seamless fusion that respects and preserves the essence of both cultures."

"Penelitian ini membahas tentang pengaruh consumer-based brand equity terhadap brand loyalty dengan dimediasi oleh customer satisfaction dalam industri restoran terutama cake shop. Pengolahan data dalam penelitian ini menggunakan Structural Equation Modeling (SEM) dengan program LISREL 8.70.Hasil penelitian ini menunjukkan bahwa tiga dari lima consumer-based brand equity berpengaruh positif dan signifikan terhadap customer satisfaction, dan customer satisfaction berpengaruh positif dan signifikan terhadap brand loyalty.

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This research aims to analyze the effects of store consumer-based brand equity to brand loyalty, mediated by customer satisfaction in the context of restaurant especially cake shop. Data were analyzed using Structural Equation Modeling (SEM) with LISREL 8.70 software.

The result of this research suggest that three out of five consumer-based brand equity indicate positive and significant effect toward customer satisfaction, and customer satisfaction indicate positive and significant effect toward brand loyalty."

"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh stimulus lingkungan toko dan merchandise terhadap respon pelanggan. Penelitian dilakukan dengan mengambil subjel pelanggan IKEA Alam Sutera dengan sampel sebanyak 225 pelanggan. Data diperoleh melalui data kuesioner secara langsung. Analisis data dilakukan dengan structural equation modeling dengan bantuan program Amos. hasil penelitian menunjukkan bahwa: 1 Stimulus lingkungan toko yang mencangkup sosial, desain dan ambient berpengaruh positif dan signifikan terhadap evaluasi afektif dan kognitif lingkungan toko; 2 Merchandise berpengaruh positif dan signifikan terhadap evaluasi afektif dan kognitif merchandise; 3 Evaluasi afektif dan kognitif toko berpengaruh positif dan signifikan terhadap respon pelanggan IKEA Alam Sutera; dan 4 Evaluasi afektif dan kognitif merchandise berpengaruh positif dan signifikan terhadap respon pelanggan IKEA Alam Sutera.

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ABSTRACTThis study aims to analyze the effect of store environment stimulus and merchandise on customer response. The study was conducted by taking the subjects of IKEA Alam Sutera customers with a sample of 225 customers. Data obtained through questionnaire data directly. Data analysis was done by structural equation modeling with the help of Amos program. the results of the study indicate that 1 Stimulus store environment that covers social, design and ambient have positive and significant influence to affective and cognitive evaluation of store environment 2 Merchandise has a positive and significant impact on affective and cognitive merchandise evaluation 3 The affective and store cognitive evaluation has a positive and significant impact on customer response of IKEA Alam Sutera and 4 Affective and cognitive merchandise evaluations have a positive and significant impact on IKEA Alam Sutera customer response."

"Skripsi ini meneliti tentang perbedaan respon antara konsumen yang loyal dan non loyal terhadap promosi penjualan yang dilakukan gerai-gerai kopi Jakarta. Starbucks, Coffee Bean & Tea Leaf, Bengawan Solo, Anomali Coffee, Spinelli Coffee. Penelitian ini menggunakan kuesioner online dan kertas. Berhasil mendapatkan valid respon sebanyak 124 warga Jakarta yang mempunyai kegemaran minum kopi. Skripsi ini menggunakan uji perbedaan yang akan diuji menggunakan mann-whitney untuk jenis loyalitasnya dan menggunakan kruskal wallis untuk mengetahui loyalitas menurut SES nya. Hasil dari penelitian kami adalah benar-benar terdapat perbedaan responantara pelanggan loyal dan non loyal. Pelanggan non loyal cenderung mudah tergiur oleh tawaran-tawaran promosi penjualan sedangkan pelanggan loyal cenderung memegang teguh gerai favoritnya. Walaupun pelanggan loyal tidak memungkiri bahwa mereka juga menunggu diadakannya promosi di gerai favoritnya. Namun promosi penjualan yang diadakan gerai lain tidak akan mempengaruhi loyalitasnya. Jadi, promosi yang diadakan gerai favorit justru menambah nilai plus bagi pelanggan loyal. Sedangkan ternyata fakta mengatakan bahwa terdapat perbedaan responterhadap promosi penjualan pada faktor SES seperti pengeluaran, jenis kelamin dan umur.

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The focus of the study is difference reaction among brand loyalist and non-loyalist in respect to coffeehouses sales promotion suck as Starbucks, CoffeeBean & Tealeaf, Excelso, Bengawan Solo, Anomali Coffee and Spinelli Coffee. This research using online and paper questionnaire, with up to 124 valid response, this research using difference test analysis. Mann-whitney for testing loyalty difference and kruskal wallis to test the SES loyalty difference.

Result of this research shows that there is really exist consumer behavior differentiation between loyalist and non-loyalist. Non-loyalist are really easily allure and switch to another brand due to sales promotion while loyalist tend to stick to their favorite brand despite sales promotion. But loyalist still find sales promotion is favorable and delightful and can enhanced their loyalty status to their favorite brand. In other hand difference consumer respon behavior are someway influenced by SES factor such as gender, expense and age."