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"Internet has been explorer in many ways, one of the internet function is used for the trade. For example, internet supports the small business so they can sell and promote their business to another world by the internet, beside that with using internet in trade system we can less, time, money and etc. that is how internet is so useful in trade system. This research is focuses in internet trade system as known E-commerce ( Electronic Commerce ).

Trade, can be call E-commerce if they have 2 condition : 1. the trade using online system and 2. There is exchange value, in this cases change value means, there is transaction.

Every people has different perception about E-commerce or Internet, the person who do not familiar with internet, think the internet only for rich people. And for the others one, who is used to internet think the other side, they can not live without it. So this research conclude 3 dimension of perception customer about E-commerce that can be effect to their purchases intention by internet are: trust, media advertising and personality.

This descriptive research using a survey method, with questionnaires. The target population of this research is every www.detik.com netters , both man and woman, in Jakarta. The number of sample taken is 100 with the purposive sampling.

Based on the data collected from samples in this research, I found that every dimension of perception ( trust, media advertising and personality ) has impact to purchases intention netters of detik.com, but the impact is not too significant. And the most significant that impact to purchases is trust.

From the statistics test based on the data collected from samples, it is found that the regression coefficient between perception and purchases intention at www.detik.com in this research is 0.435. The regression shows that there is a positive coefficient between perception and purchases at detik.com in this research. With that result, researcher suggest that detik.com should improve the advertising and maintain trust of customers if detik.com wants to keep up and increase amount netters in detik.com"

"Walau konsep Brand Origin (BO) sudah banyak diteliti, namun masih jarang yang berfokus pada produk experiential seperti musik. Adapun tujuan dari penelitian ini adalah untuk mengetahui pengaruh persepsi BO sebagai faktor objektif dengan product usage experience sebagai faktor subjektif terhadap minat beli produk musik yang berasal dari dua BO berbeda, yaitu Indonesia (lokal) dan Amerika Serikat (asing). Metode yang digunakan adalah penelitian kuantitatif, dengan mayoritas responden berumur muda berjumlah 137 orang. Data empiris yang dikumpulkan lewat survei digunakan untuk menguji dua set hipotesa terkait BO Indonesia dan BO Amerika Serikat. Hasil penelitian menunjukkan jika persepsi BO memiliki pengaruh langsung terhadap persepsi kualitas namun tidak memiliki pengaruh langsung terhadap minat beli produk musik baik Indonesia maupun Amerika Serikat. Sedangkan product usage experience memiliki pengaruh langsung terhadap persepsi kualitas dan minat beli. Hasil penelitian ini juga menunjukkan jika persepsi kualitas memiliki pengaruh langsung terhadap minat beli produk musik Amerika Serikat namun tidak memiliki pengaruh langsung terhadap minat beli produk musik Indonesia.

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Although the concept of Brand Origin (BO) has been widely studied, but it was rarely focused on experiential products such as music. The purpose of this study is to investigate the influence of BO perception as an objective factor and product usage experience as a subjective factor to the perceived quality and purchase intention of music products that come from two different BO, namely Indonesia (local) and the United States (foreign) among Indonesian consumers.

The method used is quantitative research, involving 137 respondents with the majority of young respondents. Empirical data collected via surveys were used to test two sets of hypotheses related to the BO of Indonesia and the United States.

The results indicated that the BO perception has a direct influence on perceived quality but has no direct influence on purchase intention both Indonesia and the United States music products, while product usage experience has direct influence both on perceived quality and purchase intention. The results also demonstrate that perceived quality has a direct influence on purchase intention of United States music products, but has no direct influence on purchase intention of Indonesia music products."

"Kepopuleran balap motor MotoGP di indonesia membuat PT. Yamaha Indonesia Motor Manufacturing memutuskan untuk mempelopori strategi pemasaran baru dengan memanfaatkan kepopuleran dari MotoGP tersebut. Strategi tersebut berupa penggunaan atribut MotoGP pada produk sepeda motor Yamaha di Indonesia. Atribut MotoGP ini terdiri dari penggunaan livery/stripping dengan desain grafis khusus pada beberapa varian produk sepeda motor Yamaha, aksesoris, dan juga cara yang beriklan dari merek sepeda motor Yamaha Indonesia. Untuk mengetahui bagaimana atribut MotoGP ini dapat menarik perhatian konsumen, maka atribut MotoGP ini dikaji dengan teori keputusan pembelian, yang membuktikan bahwa atribut MotoGP tersebut terbukti dapat mempengaruhi keputusan pembelian konsumen sepeda motor di Indonesia, yang merupakan fans terbesar MotoGP di dunia.

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The popularity of MotoGP in Indonesia encourages PT. Yamaha Indonesia Motor Manufacturing (PT. YIMM) to pioneer a new kind of marketing strategy that advantages from that popularity. The strategy is using MotoGP attribute on the product that Yamaha produce in Indonesia. These MotoGP attributes consist of special livery/stripping that used in several motercycle model, accessories, and the way of advetising that Yamaha used in Indonesia. To know how these MotoGP attributes can attract the consumer attention in Indonesia, it’s analyezd using buying decision theory, which prooves that these attributes really can affect the buying decision of the motorcycle consumer in Indonesia, which are the biggest MotoGP fans in the world."

"Atribut mutu yang melekat pada suatu produk digunakan konsumen untuk menilai dan mengukur kesesuaian karakteristik produk dengan kebutuhan dan keinginan mereka. Keputusan untuk membeli ulang dipengaruhi oleh nilai atribut produk yang dievaluasi setelah melakukan pembelian pertama. Penelitian ini membahas pengaruh atribut produk terhadap minat beli ulang keripik maicih serta membahas dimensi pada atribut mutu produk tersebut yang terdiri dari mutu intrinsik dan mutu ekstrinsik yang mempunyai pengaruh terhadap minat beli ulang keripik maicih. Penelitian ini menggunakan pendekatan kuantitatif dengan tujuan menjelaskan hubungan dua variabel. Data diperoleh melalui penyebaran kuesioner kepada 100 mahasiswa FISIP UI dengan menggunakan teknik purposive. Hasil penelitian ini menunjukkan bahwa atribut mutu produk memiliki pengaruh terhadap minat beli ulang sebesar 42,8% dan sisanya sebesar 57,2% dipengaruhi oleh faktor lain.

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The existence of the inherent quality attributes of a product is used by consumers to assess and measure the suitability of the product characteristics to their needs and desires. Yet, the decision to repurchase is affected by the value of the product attributes after being evaluated. This research examine the influence of product quality attributes on the repurchase intention of keripik maicih also discuss the dimensions of the product quality attributes that has the most impact on repurchase intention of keripik maicih which consist of intrinsic quality and extrinsic quality. This research uses a quantitive approach with the aim of explaining the relationship between two variables. Data collected using a self administered questionnaires to the 100 students at FISIP University of Indonesia using purposive technique. The result of this research indicate that product quality attributes has an influence on repurchase intention of 42,8%, and the balance of 57,2% influenced by other factor."