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"This research background is eagerness to know researcher about sharia banking is being rapidlying grow the existing. But growth that is quickly sharia bank is fatherland has not been accompanied with development of the products. As a result sharia bank didn't had product characteristic and only follows conventional products. On the other side research to banking of more sharia law at monetary side and laws becoming bottom views touching at marketing aspect.

This research, main question is how influence from product attribute to Purchase Intention Education defrayal Product of BSM Among Indonesia University Student Depok?

The method used in this paper is quantitative approach, based on the goals on the descriptive research, its time based including the cross sectional research and also include method on a survey research. Populations on this research are UI Depok Students and the sample is 90 persons from FMIPA, FISIP & FE becoming savings product client BSM, and for collecting data used the purposive sampling technique. The data technique analyze on this research is using frequency distribution with the help of SPSS 15 program.

Based on William J. Stanton, Michael J. Etzel, dan Bruce J. Walker, Fundamentals Of Marketing. There are four dimensions that influence to purchase intention Education defrayal Product of BSM. There four dimensions are quality, brand, price & product servicing.

Based on result of this inferential research that brand dimension is dimension influencing from product attribute variable to Purchase Intention Education defrayal Product of BSM Among Indonesia University Student Depok. Because of suggestion from researcher is alwaysly takes care of value either from brand which have been owned by BSM."

"Tujuan penelitian ini adalah untuk menganalisa tingkat etnosentrisme konsumen di kalangan mahasiswa FISIP UI khususnya pada produk sepatu lokal juga apakah ada perbedaannya berdasarkan jenis kelamin. Penelitian ini menggunakan pendekatan kuantitatif dan jumlah sampel sebanyak 100 orang mahasiswa dari berbagai jurusan. Instrumen penelitian ini menggunakan kuisioner dan menggunakan metode non probability sampling dalam penggunaannya. Hasil penelitian ini menunjukkan bahwa tingkat etnosentrisme konsumen pada produk sepatu lokal di kalangan mahasiswa FISIP UI cukup tinggi dan tidak ada perbedaan antara laki-laki dan perempuan.

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The objective of this research is to analyze the level of consumer ethnocentrism among FISIP UI students especially towards local shoes product, also to see if there is any difference based on gender.

This research using quantitative method and the total sample is 100 students of FISIP UI. Using questionaire as research instrument and collected it with non probability sampling method.

The result of this research shows that level of consumer ethnocentrism towards local shoes product among FISIP UI students is not too high and also there is no difference between boys and girls."

"Memasuki awal masa perkuliahan adalah fase baru dimana seseorang harus bisa beradaptasi dengan lingkungan baru. Mahasiswa baru dihadapkan dengan situasi harus bisa membuat hubungan pertemanan yang baru sekaligus menyesuaikan diri dengan lingkungan baru. Situasi seperti ini sering kali menimbulkan rasa takut tidak dapat diterima di lingkungan baru oleh mahasiswa baru. Hal ini menyebabkan proses keintiman mahasiswa baru satu dengan yang lainnya tidak dapat berlangsung dengan cepat. Namun, banyak hal juga yang dapat mempengaruhi proses keintiman dan saling keterbukaan pada mahasiswa baru ini. Dalam penelitian ini, kami mencoba melihat faktor atau aspek apa saja yang akan mempengaruhi proses tingkat keintiman pada mahasiswa baru Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia (FISIP UI) angkatan 2010. Penelitian ini juga akan melihat faktor apa yang paling dominan berperan dalam mempengaruhi tingkat keintiman antara mahasiswa baru tersebut.Penelitian ini menggunakan metode kuantitatif dengan penarikan sampling non-probabilita quota sampling. Proses pengumpulan data dilakukan dengan metode survey kepada sample mahasiswa FISIP UI angkatan 2010. Pada penelitian ini proses tingkat keintiman para mahasiswa baru ini dipengaruhi oleh asal daerah, lingkungan tempat tinggal, latar belakang status ekonomi, hobi, dan ikut atau tidaknya keikutsertaan mahasiswa baru ini pada kegiatan orientasi yang diadakan (ospek). Hasil penelitian ini memperlihatkan bahwa keempat faktor ini memiliki pengaruh dalam tingkat keintiman mahasiswa baru. Temuan penelitian ini juga menunjukkan bahwa faktor yang menjadi dominan tingkat keintiman mahasiswa baru adalah adanya kesamaan hobi diantara mahasiswa FISIP UI angkatan 2010.

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Entering the beginning of the lecture is a new phase in which a person must be able to adapt to new environments. New students are faced with a situation that should be able to make a new friendship at the same time adjusting to the new environment. Situations like this often creates fear that can not be accepted in the new environment by new students. This process makes the intimate of a new student with another can not take place quickly. However, many things can also affect the process of intimacy and mutual openness to new students. This research, we tried to see some factors or aspects that will affect the level of intimacy in the new students of the Faculty of Social and Political Sciences University of Indonesia (UI FISIP) class of 2010. The research also will see at what factors are the most dominant influencing the intimate level between those new students.

This research used quantitative method with the withdrawal of non-probability s quota sampling. The process in collecting datas was conducted by survey of students FISIP UI 2010. In this study research, the intimate level of those new students are affected by region of origin, neighborhood, economic status, hobbies, and participation of orientation. This research showed that all four of factors have influenced the intimate level of those new student in college. This research also found the dominat factor the intimate level of them, that is similiarity hobbies between the member of UI generation FISIP 2010."

"During decades, man tried to sells and buy goods to fullfill their needs. Promotion, campaign, direct marketing, has been used to attract a potential buyers to persue costumer by provoking their purchase intention. But nowadays, promotion has become much and much expensive, people get bored to direct selling program. Theese days, people has become more and more careful to choose a product. Word of Mouth, is a potential power to seducing other people?s purchase intention that has not yet been realized by the producers.

This study try to describe the effect of Positive Word of Mouth received on buyers purchase intention. simPATI as a product of Telkomsel is a market leader in Indonesian pre ? paid GSM UIM card, was used as the focus of the study, the effect of buyers purchase intention antecedents was investigated trough a survey, on a sample of 100 FISIP UI non - consumers which are a potential users of simPATI Telkomsel cards.

The research method that researcher used is the descriptive method. It means that the research is described accurately using facts, spoken or written words, actions and visual images. The approach used in this research is quantitative approach. The goal is to try to find an understanding about the effect of positive word of mouth received on buyers purchase intention. The data collection technique used on this research is by reading the literature which focus on the research, observation, and interview if necessary.

The findings of this study contribute to the previous research on the effect of word of mouth received on purchase intention and provide further insight into understanding consumer behavior. Examining the success of simPATI Telkomsel as a market leader in Indonesia points out that consumers purchase intention can be triggered out by using a Word of Mouth Marketing where at this point, the information of satisfaction, opinion leadership, and the information of incentive given by Telkomsel to its consumers are three dimensions which is needed to be considered."