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ABSTRACTTreating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.This book contains material developed for use in the interdisciplinary courses on product development that we teach. Participants in these courses include graduate students in engineering, industrial design students, and MBA students. While we aimed the book at interdisciplinary graduate-level audiences such as this, many faculty teaching graduate and undergraduate courses in engineering design have also found the material useful. Product Design and Development is also for practicing professionals. Indeed, we could not avoid writing for a professional audience because most of our students are themselves professionals who have worked either in product development or in closely related functions. This book blends the perspectives of marketing, design, and manufacturing into a single approach to product development. As a result, we provide students of all kinds with an appreciation for the realities of industrial practice and for the complex and essential roles played by the various members of product development teams. For industrial practitioners, in particular, we provide a set of product development methods that can be put into immediate practice on development projects."

"ABSTRAKPenelitian ini berfokus pada rancangan pengembangan produk untuk majalah gaya hidup U-Magazine. Marketing mix secara umum merupakan istilah yang dipakai untuk menjelaskan product, price, place. dan promotion yang membentuk sistem pemasaran sebuah organisasi. Sebagai pemain yang relatif baru berumur 6 bulan di dalam segmen majalah gaya hidup, tantangan terbesar yang dihadapi oleh U-Mag adalah bagaimana menyajikan produk yang sesuai dengan ekspektasi dari target market mereka. Sebingga, salah satu hal terpenting untuk dibahas adalah yang tercakup pada pengembangan 'produk'. Terdapat berbagai macam cara untuk melakukan pengembangan sebuah produk. Salah satu cara yang tepat adalah dengan menggunakan consumer insight. yang hasilnya sangat berguna untuk mendapatkan gambaran yang sebenarnya dari halhal yang melatar beiakangi perilaku konsumen terhadap produk U-Mag, yang kemudian dijadikan basis yang kuat untuk mengembangkan produknya.

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ABSTRACTThis paper is focusing solely of the design of product development for U-Magazine lifestyle magazine, In general the term Marketing mix is being used to explain the combination of Product, Price, Place and Promotion that shape the comprehensive marketing system of an organization. As a newly breed of six months old magazine, the biggest challenge for U-Mag would be to provide a product that can live up the expectation of their target market. This !cads to the most important thing that needs to be considered by U-Mag which is the product development elements. There are several ways to develop a certain product One of the most effective ways of doing it is by utilizing consumer insight, that is very useful in obtaining the true picture of the key elements of how consumers respond to U-Mag. These information will be the basis of feedback for U-Mag to develop their product according to the preferences of their target market. "

"Kegagalan produk adalah kondisi dari suatu produk yang tidak sesuai dengan maksud atau tujuan yang diinginkan. Pengendalian kegagalan produk ini adalah suatu sistem verifikasi dan penjagaan / perawatan dari suatu tingkatan kualitas produk atau proses yang dikehendaki dengan cara perencanaan yang seksama, pemakaian peralatan yang sesuai, inspeksi yang terus menerus, serta tindakan korektif dan inovatif apabila diperlukan. Perancangan dan redesign untuk perbaikan alat bantu ini akan menggunakan empat metode yaitu; focus group discussion, quality function development, design of manufacture dan cost and benefit analysis. Adapun keuntungan dari penelitian ini adalah dapat meningkatkan output dan dapat meningkatkan profit margin perusahaan.

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Product failure is the condition of a product that does not desired with our purpose or goal. Failure control of this product is a system for verification and custody / level maintenance of quality desired product or process by careful planning, use of appropriate equipment, continuous inspection, as well as corrective and innovative actions. Four methods will be use for designing and redesigning to improve the tool: focus group discussions, quality function development, manufacture and design of cost and benefit analysis. The advantage of this research is to increase output and improve our profit margins."