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"The packaging design`s important role as a means of marketing communication is growing. This research examines the effect of Monggo size 40 grams` packaging design on impulsive buying in South Jakarta and also examines which one among the dimensions in packaging design (graphic design, structure design, and product information) has the biggest effect on impulsive buying. This research uses the quantitative approach to explain the connection between the two variables. The data was collected through questionnaires filled out by impulsive buyers of Monggo size 40 grams in South Jakarta. A total of 100 respondents are examined using the purposive sampling technique. The result of the research shows that the packaging design affects impulsive buying at a rate of 38.0% and the packaging design dimension that results in impulsive buying is graphic design. We may conclude that Monggo`s management needs to review the brand`s packaging design. As the management is yet to utilize other communicating tools such as advertisements to support marketing communication, the packaging design becomes more crucial in boosting sales. The research also finds that customers have a great liking for the brand name `Monggo`, as it is a very distinctly traditional name that is not only appealing but also noticeable among the current brands."

"Product packaging is not only used as a product container, but also used as a means of marketing by companies, particularly by those involved in consumer goods. Yogurt products are predicted to experience expansion in the Indonesian market. In this study, the authors analyzed the implementation of cognitive-based design in developing yogurt product packaging to increase consumers’ willingness to buy the product. This study was divided into two phases: initial research and primary research. Initial research pursued six levels of color scheme and font factors and then narrowed down the results into the two best options that would later be combined with the primary research that analysed the shape factors. Research methods used in the initial study were the Eye-Tracking method and the ‘Retrospective-Think-Aloud’ (RTA) method. Preliminary results showed that ‘Fineliner’ and ‘Bodoni’ font type along with ‘Analogue’ and ‘Tetradic’ color schemes are judged to be the best combination and thus, these results would be combined in the main study with the shape factor. Conjoint Analysis methods were used in the main study. The main results of the research study showed a preference from Indonesian consumers for yogurt product packaging with the ‘Fineline’ font type with its rounded shape and an ‘Analogue’ color scheme."

"This book reveals the mathematical background of templates and shows interesting findings for improving the practical use of templates. First, a framework to determine the necessary computational power for the template metalanguage is presented. The template metalanguage does not need to be Turing-complete to be useful. A non-Turing-complete metalanguage enforces separation of concerns between the view and model. Second, syntactical correctness of all languages of the templates and generated code is ensured. This includes the syntactical correctness of the template metalanguage and the output language. Third, case studies show that the achieved goals are applicable in practice. It is even shown that syntactical correctness helps to prevent cross-site scripting attacks in web applications."