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"Pertarungan presiden tahun 2008 tidak hanya menjadi sejarah, tapi juga menciptakan antusiasme dan ketertarikan yang tinggi terhadap politik. Bagaimana pun juga, ini menjadi pertarungan yang berbeda dalam sejarah Amerika. Skripsi ini melihat pada satu kandidat, Barack Obama. Orang Afrika-Amerika pertama calon presiden dari partainya menghadapi John McCain dari partai Republik dalam pemilihan umum. Skripsi ini menganalisa strategi pencitraan diri Barack Hussein Obama dalam penealonan sebagai presiden Amerika Serikat. Sebagai model perubahan, Obama muncul sebagai jawaban bagi Warga Amerika Serikat yang menginginkan agar presiden baru tidak lagi berasal dari partai yang sama setelah hampir dua periode 2000-2008 jabatan presiden dari partai Republik. Selain itu faktor ekonomi serta popularitas yang buruk dari presiden pendahulu. Obama mampu merangkul semua lapisan dan telah mengumpulkan lebih dari 270 electoral vote dan memenangkan 52,63 persen popular vote.

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The 2008 presidential race has been historic, but it has also created an enthusiasm and a higher degree of interest in politics. At least in part, how this race is different from others in America's history. This thesis looks at one candidate, Barack Obama. The first African American to be his party?s presidential nominee face Senator John McCain of the Republican party and the first woman presidential candidate Hillary Clinton in the general election. This thesis analyzes the strategy of personal image Barack Hussein Obama in his candidacy as president of the United States. As a model of change, Obama emerged as an answer to the citizens of the United States who wants the new president will no longer come from the same party after nearly two periods 2000- 2008 presidency from the Republicans. in addition to economic factors and poor popularity of presidential predecessors. Obama is able to embrace all walks of life and has collected more than 270 electoral votes and won 52.63 percent of popular vote."

"Stories of fourteen blacks who determined to escape from the ghetto and succeeded."

"Tesis ini membahas pesan terkait keluarga dalam retorika pidato dari presiden terpilih Amerika Serikat ke-44 Barack Obama yang pertama kali dalam sejarah, merupakan keturunan kulit hitam atau mixed-race. Pesan tentang keutuhan keluarga serta peran orang tua tunggal mengambil data dari lima buah teks pidato Presiden Obama di era kepemimpinan pertama yakni tahun 2008-2012. Metode penelitian yang digunakan adalah metode kualitatif dengan dasar teori Retorika Aristoteles dan lima pertanyaan teoritik model komunikasi Harold D. Laswell yakni siapa, berkata apa, menggunakan media apa, kepada siapa, dan apa pengaruhnya serta pendekatan-pendekatan lainnya. Dari hasil penelitian ini diperoleh bukti bahwa pesan tentang keutuhan keluarga serta peran orang tua tunggal yang dibungkus narasi politik American dream yang dilakukan Obama masih relevan diutarakan di zaman modern dengan tantangan yang begitu kompleks ini. Masyarakat Amerika Serikat nyatanya tetap membutuhkan hal-hal baik dan ideal yang diutarakan oleh seorang pemimpin negara melalui retorika pidato yang disampaikannya.

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This thesis examines family related messages in the rhetoric speech of US President-elect Barack Obama 44th which for the first time in a history, is a descendant of black or mixedrace. Messages on the family unity and the role of single parent are retrieved as data from five text of the speech of President Obama in the first leadership era 2008-2012. The method used is qualitative based on Aristotle Rhetoric theory and the Harold D. Laswel?s model, specifically looking at top five theoretical questions that are: who, says what, in which channel, to whom, and with what effect and other approaches. The results of this study showed evidences that the message of family unity and the role of single parent wrapped up in the political narrative of the Obama?s American Dream is still relevant in this modern era . US society, in fact still requires, such ideals to be expressed by a head of state through the rhetoric speeches ."

"Topik penelitian ini adalah tuturan humor dalam pidato Presiden Barack Obama. Humor evaluatif ditemukan dalam pidatonya pada acara kenegaraan Asosiasi Koresponden Gedung Putih tahun 2013 hingga 2016. Penelitian ini memiliki pokok bahasan yaitu humor evaluatif dalam wacana pidato. Penelitian ini bersifat kualitatif dengan menggunakan 3 langkah metode yaitu, transkripsi, identifikasi dan analisis yang akan disampaikan secara deskriptif dari data yang terkumpul. Penelitian ini menggunakan 130 tuturan humor evaluatif yang kemudian diklasifikasikan ke dalam 7 jenis humor evaluatif. Jenis tuturan yamg dianalisis yaitu 1) kontradiktif, 2) asosiatif, 3) pemarkah afiksasi, 4) metaforis, 5) ilustratif, 6) leksikalisasi dan 7) konteksasi. Konteksasi ini terbagi ke dalam 2 bahasan yaitu konteksasi verbal dan nonverbal. Pola yang ditemukan dalam setiap jenis tuturan kemudian disebut sebagai faktor pembentuk humor dalam variabel linguistik. Pola ini digunakan Presiden Obama sebagai sebuah strategi dalam penyampaian evaluasi atas isu sosial, ekonomi, maupun politik yang terjadi di sekitar partisipan terlibat. Prosses humor terjadi berdasarkan pemahaman bersama yang dimiliki oleh setiap partisipan terlibat atau disebut sebagai common ground.

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The topic of this research is the utterance of humor in President Barack Obama's speech. Evaluative humor is found in his speech at state events of the White House Correspondents Association from 2013 to 2016. This study has the main topic of evaluative humor in speech discourse. This research is qualitative by using 3 steps method, namely, transcribing, identifying and analyzing which will be delivered descriptively from the collected data. This study uses 130 evaluative humor utterances which are then classified into 7 types of evaluative humor. The types of utterances analyzed are 1) contradictory, 2) associative, 3) affixation markers, 4) metaphorical, 5) illustrative, 6) lexicalization and 7) contextualization. This context is divided into verbal and nonverbal contexts. The patterns in each type of speech are then referred to as humor-forming factors based on the linguistics variables found in speech. President Obama used this pattern as a strategy in conveying an evaluation of social, economic, and political issues that occurred around the audiences. The humor process occurs based on a common understanding shared by each participant who is involved. It is referred as a common ground."

"Analyzes Barack Obama's political thought, drawn from his own writings, speeches, and interviews, and discusses how this brilliant politician can either save liberalism or be its downfall"

"On November 4, 2008, Barack Hussein Obama became the first African American president of the United States. Everyone agrees this was an historic event; not everyone agrees as to its meaning. On that night and in the days and months that followed, everyone chimed in with an opinion-from seasoned politicians and television news commentators, to co-workers, neighbors, family members, and strangers on the street. Many were astonished at his meteoric rise to success and expressed strong emotional reactions-from joy and hope, to anger and resentment. With his success came many questions: How did he accomplish this? Why does he evoke such strong reactions? Do we now live in a post-racial society? What will this mean for the next generation? This book seeks answers to these questions and examines the psychological impact of Barack Obama as the first African American president of the United States. Contributing authors represent some of the leading scholars in their fields, and they address these questions using psychological theory and research on topics such as racism, prejudice, stereotyping, immigration, and ethnic identity. They also discuss his impact on different populations, including African Americans, immigrants, youth, and the LGBT community. The purpose is to analyze the impact of this historic event on how we see ourselves, how we see each other, and the interactions we have with one another."