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"Perkembangan intemet, komputer global dan infrastruktur komunikasi yang sedemikian pesat telah memfasilitasi munculnya marketspace sebagai tempat alternatif dalam bertransaksi. Pengguna internet Indonesia yang meningkat dani waktu ke waktu tentunya dapat dipandang sebagai peluang pasar tersendiri.Penelitian ini merupakan upaya untuk mengetahui bagaimana keinginan membeli online pengguna internet Indonesia yang dipengaruhi oleh lamanya menjadi pengguna internet, lamanya online per minggu, risiko yang dipersepsikan, dan keinovati fan sehingga dapat dirumuskan strategi-strategi pemasaran online yang sesuai.Berdasarkan data responden yang berhasil dikumpulkan dapat disimpulkan bahwa peluang untuk melakukan pemasaran online di Indonesia masih terbuka luas karena hanya sebagian kecil pengguna internet yang tidak berkeinginan untuk membeli online. Keinginan membeli online pada sampel pengguna intemet Indonesia secara statistik dipengaruhi secara negatif oleh va.riabel Risiko yang dipersepsikan dan secara positif oleh Frekuensi membeli online. Sementara itu Frekuensi membeli online pada sampel pengguna intemet Indonesia secara statistik dipengaruhi secara positif oleh variabel Lamanya online per minggu dan secara negatif oleh Risiko yang dipersepsikan.Berdasarkan basil penelitian yang diperoleh peneliti melihat pentingnya pemasar Indonesia untuk memperhatikan masalah trust, privacy dan security yang dapat menjadi faktor penghambat pelanggan untuk melakukan pembelian secara online.Pada bagian akhir, penulis merumuskan beberapa upaya yang dapat ditempuh oleh pemasar online untuk menjaring pelanggan dari kalangan pengguna intemet Indonesia. Di samping itu, penulis juga mengajukan beberapa saran untuk penelitian penelitian lanjutan.

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Fast growth of internet, global computer and communication's infrastructure has facilitated the appearance of market-space as alternative place in transacting. Internet user in Indonesia, which increasing from time to time can be viewed as one of the market opportunities.

This research attempt to examine online buying intention of Indonesian internet users influenced by duration become the consumer internet, online duration per week, perceived risk, and innovativeness so that can be formulated an appropriate online marketing strategy.

Based on data collected from respondents, this research found that opportunity to conduct the online marketing in Indonesia leave open wide because only small portion of internet users who do not intent to buy online. Online buying intention of Indonesian sample was negatively influenced by perceived risk variable and positively influenced by online buying frequency. Meanwhile online buying frequency of Indonesian sample was positively influenced by variable of online duration per week and negatively influenced by perceived risk.

Pursuant to research result obtained, researcher suggested that it is important for Indonesian marketer to pay attention to trust, privacy and security which could be the resistant factor of customer to conduct online buying.

At the end, researcher suggested some effort which can be done by online marketer to grab customer from the circle of internet user in Indonesia. Some directions for further research suggested either."

"Nowadays, in a very competitive market, a brand would be very important because product attributes are relatively easy to be imitated. Therefore, a company must control their intangible assets, such as brand equity. Brand Equity is the assets and liabilities, linked to a brand's name and symbol that adds to the value provided by a product or service to a firm and that firm's costumer. The major asset categories are: brand awareness, brand perceived quality, brand association, and brand loyalty. Brand Equity is not built easily. Building, maintaining, and protecting must be controlled professionally. Prestigious brand which has strong brand equity so it has strong association in consumer's mind. With strong brand equity, marketer's goal for developing and getting market share will be obtained. This Research has been conducted to find the analysis of brand equity of Shell Super automotive fuel. The target respondents were the members of HTML (Honda Tiger Mailing List) community. The theory of Brand Equity by David Aaker was used. The goal of this research was to know the Brand Equity analysis of Shell Super automotive fuel upon the members of HTML community. This research used survey research and descriptive research type. Purposive sampling was used in technique sampling research. 100 respondents were analyzed using Distribution Frequencies Method with application on SPSS for Windows Release 15.0. This analysis showed that brand awareness of Shell automotive fuel had a good result because generally the HTML community members were aware with Shell Super. Brand Perceived Quality and Brand Associations also showed a good result. In spite of Brand Loyalty result showed that the respondents weren't loyal but generally respondents like Shell Super."

"Pacaran dan ta’aruf dikenal sebagai tren pemilihan pasangan di Indonesia (Madya, 2017). Dalam pacaran dan ta’aruf, terdapat beberapa perbedaan mekanisme dalam proses perkenalan menuju pernikahan dalam hal waktu perkenalan, ada atau tidaknya perantara dalam proses perkenalan, kontak fisik, dan pengalaman mengembangkan rasa cinta sejak sebelum pernikahan (Wuryandari, 2010; Sakinah & Kinanthi, 2018). Penelitian ini bertujuan untuk melihat apakah terdapat perbedaan dan hubungan antara self-disclosure dengan kepuasan pernikahan yang signifikan pada dua kelompok individu yang menikah melalui proses pacaran dan ta’aruf. Sebanyak 133 partisipan yang terdiri dari 71 individu yang menikah melalui proses pacaran dan 62 individu yang menikah melalui proses ta’aruf, dengan rentang usia 19-40 tahun dalam masa 5 tahun pertama pernikahan berpartisipasi dalam penelitian ini. Penelitian ini menggunakan strategi penelitian komparasi dengan metode pengujian statistik independent sample t-test dan strategi penelitian korelasional dengan metode pengujian statistik pearson moment correlation. Hasil penelitian menunjukkan bahwa terdapat perbedaan self-disclosure yang signifikan antara pernikahan yang melalui proses pacaran dan ta’aruf (t(131) = 3,087, p < 0,05, d = 0,517, two-tailed), namun tidak ditemukan adanya perbedaan kepuasan pernikahan yang signifikan antara pernikahan yang melalui proses pacaran dan ta’aruf. Self-disclosure berhubungan secara positif dan signifikan dengan kepuasan pernikahan, baik pada pernikahan yang melalui proses pacaran (r = 0,405, p < 0,01, r2 = 0,164) maupun pernikahan yang melalui proses ta’aruf (r = 0,457, p < 0,01, r2 = 0,209). Dengan demikian, semakin tinggi self-disclosure individu atau semakin terbuka individu dalam pengungkapan diri terhadap pasangannya, semakin tinggi kepuasan pernikahannya.

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Dating and ta’aruf are known as the trend of partner selection in Indonesia (Madya, 2017). There are several different mechanisms in the process of introduction to marriage between dating and ta’aruf in terms of time, the presence or absence of intermediaries, physical contact, and the experience to develop love since before marriage (Wuryandari, 2010; Sakinah & Kinanthi, 2018). This study aimed to investigate whether there is a significant difference and relationship between self-disclosure and marital satisfaction in two groups. A total of 133 participants consisting of 71 individuals who married through the dating process and 62 individuals who married through the ta'aruf process, with an age range of 19-40 years in the first 5 years of marriage participated in this study. This study used a comparative research strategy with the independent sample t-test statistical testing method and a correlational research strategy with the Pearson’s moment correlation statistical testing method. The results show that there is significant difference in self-disclosure between marriages through the dating process and ta'aruf (t(131) = 2.974, p < 0.05, d = 0.517, two-tailed), but there is no significant difference in marital satisfaction between marriages through the dating process and ta'aruf. Self-disclosure has a positive and significant relationship with marital satisfaction, both in marriages through the dating process (r = 0.405, p < 0.01, r2 = 0.164) and marriages through the ta'aruf process (r = 0.457, p < 0,01, r2 = 0.209). Thus, the higher the self-disclosure towards the partner, the higher the satisfaction of the marriage."

"ABSTRAKTesis ini merupakan penelitian tentang konflik kapital simbolik dan kapitalbudaya yang terjadi pada Injil dan ulos Batak Toba yang ditunjukkan melaluipertarungan wacana dalam tiga milis Batak Toba, yaitu Silaban Brotherhood,Batak Cyber Community dan Batak Gaul Community. Rumusan permasalahandari tesis ini adalah bagaimana ulos dapat berperan sebagai kapital simbolik yangdigunakan dalam usaha perebutan kekuasaan oleh kelompok yang masihmempertahankan adat (tradisionalisme) terhadap kelompok yang berusahamereformasi adat yang berbau religi lama dan menggantinya dengan religi baru.Metode yang digunakan adalah metode kualitatif yang berupa analisis wacana(discourse analysis). Dalam melakukan penelitian ini, penulis menggunakan teoriBourdieu yang membahas tentang habitus dan bagaimana strategi perlawananyang digunakan dalam perebutan kekuasaan untuk mendapatkan suatu kekuasaansimbolik melalui tiga milis Batak Toba yaitu Silaban Brotherhood, Batak CyberCommunity dan Batak Gaul Community. Pada penelitian ini, penulis menemukanpada akhirnya agama (Injil) tidak dapat mengubah masyarakat Batak Tobamelalui permasalahan yang timbul akan resistensi adat dan ulos. Hal inidisebabkan oleh pertahanan identitas kebatakan yang telah melekat ?kental? danmendarah daging pada setiap orang Batak Toba yang ditunjukkan melaluikepemilikan kapital simbolik dan kapital budaya yang tidak hanya berfungsisebagai simbol/lambang budaya tetapi juga berfungsi sebagai simbol kedudukan,solidaritas/kekeluargaan dan simbol komunikasi.

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AbstractThis thesis is a study about conflicts of symbolic capital and cultural capital thatoccurs in the Gospel and Toba Batak traditional cloths. It is shown throughstruggling discourses in three mailing lists of Toba Batak namely SilabanBrotherhood, Batak Batak Cyber Community and Community Gaul. At first, thecontradiction between ulos (custom) and the Gospel has been going on since thebeginning of the entry of Christianity in the land of Batak. The main problem ofthis thesis is how ulos can act as a symbolic capital that is used to get a power bythose who still maintain the custom (traditionalism) from groups who are seekinga reformation of the old religion and replacing it with a new religion. The methodof this thesis used a qualitative method of discourse analysis (discourse analysis).In conducting this study, the author used Bourdieu?s theory of habitus anddiscusses how the strategies of resistance that are used in a power struggle to get asymbolic power. In this research, the author found that religion (gospel) does notchange the Toba Batak society through important whether or not to maintain thecustoms and ulos. This is caused by a defense that has been attached theBataknese identity and ingrained in each of the Batakness people as they basicallyare an open society who are supposed to chew again its elements and can be usedin maintaining Batak identity."