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""Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate.""

"How did the zebra really get its stripes, and the giraffe its long neck? What is the science behind camel humps, leopard spots, and other animal oddities? Such questions have fascinated us for centuries, but the expanding field of evo-devo (evolutionary developmental biology) is now providing, for the first time, a wealth of insights and answers. Taking inspiration from Kipling's 'Just So Stories', this book weaves emerging insights from evo-devo into a narrative that provides startling explanations for the origin and evolution of traits across the animal kingdom. Held's unique and engaging style makes this narrative both enlightening and entertaining, guiding students and researchers through even complex concepts and encouraging a fuller understanding of the latest developments in the field. The first five chapters cover the first bilaterally symmetric animals, flies, butterflies, snakes, and cheetahs. A final chapter surveys recent results about a menagerie of other animals"--"