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"ABSTRACTRepresentasi laki-laki gay di Jepang dalam media masa pertama kali dimulai pada saat terjadi gay boom pada tahun 1990-an. Dua puluh tahun setelah gay boom, representasi laki-laki gay di Jepang tetap ada dalam media massa Jepang, salah satu contohnya drama Gisou no Fuufu yang salah satu tokoh utamanya merupakan seorang laki-laki gay. Menggunakan konsep wacana Foucault dan konsep universalizing view dan minoritizing view Sedgewick, tulisan ini akan membahas wacana homoseksualitas yang merupakan minoritas yang disandingkan dengan wacana heteroseksualitas yang merupakan mayoritas dalam drama tersebut. Wacana homoseksualitas dalam drama tersebut dianggap ldquo;kalah rdquo; jika disandingkan dengan wacana heteroseksualitas

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ABSTRACTRepresentation of Japanese gay men in the media began when gay boom occurred in the 1990s. Twenty years after the gay boom, the representation of gay men in Japan still persists in Japanese mass media. Japanese television drama Gisou no Fuufu is one of the example because one of the main characters from that drama is a gay man. Using Foucault 39 s concept of discourse and Sedgewick rsquo s universalizing view and minoritizing view, this paper will discuss the discourse of homosexuality coupled with the discourse of heterosexuality in the drama. The discourse of homosexuality in the drama somehow cannot ldquo win rdquo againts the discourse of heterosexuality."

"Metafora diutarakan penutur untuk menyampaikan suatu gagasan melalui perbandingan ranah konseptual dengan ranah yang berbeda. Penggunaannya sudah tidak asing lagi dalam kehidupan sehari-hari maupun dalam karya sastra. Penelitian ini membahas klasifikasi metafora bahasa Jepang berdasarkan kategori makna asosiatif yang diusungkan Geoffrey Leech. Metafora asosiatif yang diamati sebagai data penelitian berasal dari lirik lagu karya Yoasobi dalam kurun waktu 2019-2021. Data berupa lirik lagu yang mengandung metafora dibedah menggunakan teori analisis metafora oleh Knowles dan Moon. Hasil analisis metafora akan mengidentifikasikan makna asosiatif macam apa yang dikandung dalam metafora tersebut. Melalui klasifikasi data, penulis berupaya untuk memperlihatkan komponen makna dan karakteristik masing-masing metafora asosiatif.

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Metaphors used by a speaker as a way to convey an idea through the comparison of conceptual vehicle alongside with its different vehicle. Its usage frequency is no longer a foreign term both in everyday lives and literature works. This study discusses the classification of Japanese metaphors based on its associative meaning categories implemented by Geoffrey Leech. Associative metaphors used as this study’s data are compiled from song lyrics of Yoasobi which were released between 2019 and 2021. Metaphors found in song lyrics are being dissected using the theory of proper way of analysing metaphors by Knowles and Moon. The result of analysed metaphors will identify which associative meaning they bear. By acknowledging the data’s classifications, the author tries to show the component of the meaning and characteristics of each associative metaphors."

"[ ABSTRAK Kawaii dan karakter merupakan salah satu budaya populer Jepang yang banyak digandrungi dalam berbagai cara, gaya, dan bentuk. Perusahaan Sanrio melihat peluang ini dan menciptakan karakter-karakter kartun yang ditambahkan dengan kesan kawaii. Karakter terkenal seperti Hello Kitty sebagai pemicu keberhasilan Sanrio yang akhirnya menjadikan perusahaan ini sebagai perusahaan yang memproduksi banyak karakter-karakter kawaii lainnya dan mengubah kawaii menjadi komoditas dan merek dagang yang sangat populer di seluruh Jepang dan dunia. Produksi karakter kawaii dengan jumlah yang besar, cakupan pemasaran yang luas, penggunaan media massa, dan tingginya minat masyarakat terhadap keunikan karakter Sanrio menjadikan Sanrio sebagai salah satu perusahaan raksasa Jepang dalam industri karakter serta menjadikan karakter kawaii sebagai salah satu bagian dari banyaknya budaya populer di Jepang .

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ABSTRACT Kawaii and characters is one of the most popular culture in Japan which so much beguiled in many ways, styles and forms. Sanrio company see this opportunity and created cartoon characters with adding kawaii image Famous character such as Hello Kitty was prompt in Sanrio's success that in the end made this company as a company that produced many other kawaii characters and changed kawaii into commodity and trade mark that really popular in Japan and all over the world. The production of this kawaii characters in big scale, large scope of marketing, utilization of mass media, and the great interest of society towards the uniqueness of Sanrio's characters made Sanrio as the one of giant company in Japan in character industry and also making kawai character as a part of many popular culture in Japan., Kawaii and characters is one of the most popular culture in Japan which so much beguiled in many ways, styles and forms. Sanrio company see this opportunity and created cartoon characters with adding kawaii image Famous character such as Hello Kitty was prompt in Sanrio's success that in the end made this company as a company that produced many other kawaii characters and changed kawaii into commodity and trade mark that really popular in Japan and all over the world. The production of this kawaii characters in big scale, large scope of marketing, utilization of mass media, and the great interest of society towards the uniqueness of Sanrio's characters made Sanrio as the one of giant company in Japan in character industry and also making kawai character as a part of many popular culture in Japan.]"