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"Industri makanan dan minuman Indonesia semakin berkembang dan perusahaan retail yang berkecimpung dalam industri ini bersaing secara ketat. Untuk memenangkan persaingan tersebut, banyak perusahaan yang telah menerapkan green marketing sebagai salah satu strategi pemasarannya. Penelitian ini meneliti perusahaan yang telah menerapkan green marketing khususnya perusahaan yang memproduksi green product dan melakukan praktek tanggung jawab sosial yang bergerak di industri makanan dan minuman di Indonesia. Data dikumpulkan dari 150 orang responden yang berdomisili di daerah Jakarta dan sekitarnya yang belum pernah membeli produk makanan dan minuman ramah lingkungan. Pengolahan data pada penelitian ini dilakukan menggunakan SEM. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan dari perceived quality terhadap consumer purchase intentions. Selain itu, corporate social responsibility memediasi secara penuh green product awareness terhadap consumer purchase intentions.

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Food and beverage industry in Indonesia is growing and retail companies engaged in this industry compete tightly. For winning this competition, a lot of companies have implemented green marketing as their marketing strategy. This research examines the companies that have implemented green marketing, particularly the companies that produce green products and practices corporate social responsibility which is engaged in food and beverage industry in Indonesia. Data were collected from 150 respondents who live in Jakarta and surrounding areas who have never bought environmental friendly food and beverage products. The data in this study was analyzed using SEM. The result of this research shows that there are positive and significant effects between perceived quality and consumer purchase intentions. Moreover, corporate social responsibility mediated green product awareness towards consumer purchase intentions."

"Fast fashion menghasilkan produk yang sesuai dengan kebutuhan anak muda: cepat, murah, dan trendi. Namun, metode manufaktur mereka yang terkenal merugikan bumi menyebabkan konsumen muda meninggalkan fast fashion sebagai sumber pakaian utama mereka.Oleh karena itu, H&M menerapkan kampanye ramah lingkungan yang disebut Conscious untuk menyediakan produk etis yang sesuai dengan perspektif kaum muda. Penelitian ini menggunakan teori penggunaan dan pemenuhan kepuasaan dari Katz dan kolega (1973) dandiikuti oleh dua konsep lain: pemasaran ramah lingkungan dan perilaku konsumen, untuk membuktikan bahwa konsumen muda secaraselektif memenuhi kebutuhan mereka berdasarkan ideologi untuk melestarikan lingkungan. Studi kasus dan analisis tekstual digunakan sebagai pendekatan metodologi dalam mengumpulkan informasi yang kredibel mengenai topik terkait. Temuan dari studi ini menggambarkan bahwa sebagian besar generasi muda terdorong untuk melakukan konsumsi berkelanjutan, namun pada saat yang sama,hanya sebagian kecil dari mereka yang mengetahui kampanye ramah lingkungan dari H&M. Terlihat dari akun sosial media H&M, kalangan muda lebih menyukai menggunakan Instagram sebagai aplikasi pilihan mereka untuk terlibat dalam kampanye H&M Conscious.

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Fast fashion produces a product that matches the youth's needs: quick, inexpensive, and trendy. However, their infamous manufacturing method that harms the planet causes young consumers to eliminate fast fashion as their go-to clothing source. Therefore, H&M employs a green campaign called Conscious to provide ethical products that correspond to the ideals of youth. This study employs Katz et al.'s (1973) uses and gratifications theory following two other concepts: green marketing and consumer behaviour, to prove that youngconsumers selectively choose their needs based on their ideology to preserve the environment, as seen from H&M's Conscious campaigns. Case studies and textual analysis are used as the methodology approach in collecting credible information about related topics. The findings illustrate that most young audiences are encouraged to have sustainable consumption, but at the same time, only a small portionof them are familiar with the campaign. Seeing through H&M's social media accounts, young people prefer to use Instagram as their chosen platform to engage with the H&M Conscious campaign."

"Penelitian ini bertujuan untuk menginvestigasi pengaruh Environmental Responsibility (ER) terhadap nilai perusahaan serta mengeksplorasi peranan moderasi Green innovation dan Environmental Investment pada hubungan keduanya. Data penelitian diambil dari 399 observasi perusahaan publik Energi dan Pertambangan di ASEAN-5 selama periode 2017-2019. Pengolahan data dilakukan dengan menggunakan pendekatan data panel dan regresi berganda. Hasil penelitian menunjukkan Environmental Responsibility dapat meningkatkan nilai perusahaan secara signifikan. Hasil yang sama juga ditunjukkan oleh Green Innovation dan Environmental Investment. Keduanya secara signifikan berpengaruh positif terhadap nilai perusahaan. Green Innovation terbukti memiliki peran moderasi. Kehadiran Green Innovation terbukti secara signifikan memperkuat pengaruh positif Environmental Responsibility terhadap nilai perusahaan. Namun demikian Environmental Investment tidak terbukti mampu memberikan pengaruh moderasi terhadap hubungan Environmental Responsibility dan nilai perusahaan. Secara keseluruhan, temuan penelitian ini memberikan motivasi dan dorongan bagi perusahaan untuk meningkatkan Environmental Responsibility, Green innovation dan Environmental Investment mereka sebagai bagian dari strategi keunggulan kompetitif, yang nantinya mampu meningkatkan nilai perusahaan.

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This study aims to investigate the effect of Environmental Responsibility (ER) on firm value and to explore the moderating role of Green innovation and Environmental Investment in the relationship between them. The research data is taken from 399 observations of Energy and Mining public companies in ASEAN-5 during the 2017-2019 period. Data processing is done by using panel data approach and multiple regression. The results show that Environmental Responsibility can significantly increase firm value. The same results were also shown by Green Innovation and Environmental Investment. Both significantly have a positive effect on firm value. Green Innovation is proven to have a moderating role. The presence of Green Innovation is proven to significantly strengthen the positive influence of Environmental Responsibility on firm value. However, Environmental Investment is not proven to have a moderating effect on the relationship between Environmental Responsibility and firm value. Overall, the findings of this study provide motivation and encouragement for companies to increase their Environmental Responsibility, Green innovation and Environmental Investment as part of a competitive advantage strategy, which in turn will be able to increase firm value."

"For business and investors, there's no doubt about it... The smart money is going green... and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that socially responsible organizations aren't just doing the right thing for the environment, they are also paying off financially, making their investors money and increasing the bottom line. "Investing in a Sustainable World" reveals the most powerful global mega-trends- from the ongoing focus on emerging markets to natural resource depletion- which are transforming the very basis on which companies will compete, and offers an approach to sustainability-enhancing investing beneficial to both investors and companies. Revolutionary and backed by undeniable statistics, this book shows the clear link between sustainability initiatives and clear-cut profitability."

"This volume contains articles from leading analysts and researchers on sustainable transportation, who provide critical reflections on how automobile-related climate policies have evolved up to now in Europe and around the world, in view of the widely recognized need to substantially curb global emissions of greenhouse gases in the coming decades. Authors describe the policies which have been most effective, outline their economic and social implications, present success stories while critically reviewing less successful examples, and suggest strategies to decarbonize passenger transportation on a global scale."

"This book consolidates the global state-of-the-art knowledge about how business processes can be managed and improved in light of sustainability objectives. Business organizations, a dominant part of our society, have always been a major contributor to the degradation of our natural environment, through the resource consumption, greenhouse emissions, and wastage production associated with their business processes. In order to lessen their impact on the natural environment, organizations must design and implement environmentally sustainable business processes. Finding solutions to this organizational design problem is the key challenge of Green Business Process Management. This book discusses the emerging challenges of designing “green” business processes, presents tools and methods that organizations can use in order to design and implement environmentally sustainable processes, and provides insights from cases where organizations successfully engaged in more sustainable business practices. The book is of relevance to both practitioners and academics who are interested in understanding, designing, and implementing “green” business processes. "