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"Kunkel, a communications consultant, posits that the most persuasive and powerful icons and brands owe their success to an uncanny ability to appeal to one or more cultural and biological universals, our species' emotional and behavioral responses to certain stimuli (for example, the need for security and comfort, distrust of classically beautiful people). Unfortunately, Kunkel's evidence of these universals is vague and speculative?referring to research into the effect of sound waves on cellular structure, she asserts that just as plants dislike heavy metal music and uncooked rice thrives on compliments, our body processes are altered by sound waves?and she advises her readers to speak in rhythms that resonate on a cellular level."

"As a recent college graduate, there is no better time to take risks especially when it comes to making career choices. All too often, young employees find themselves in unfulfilling jobs with little chance of advancement. But with the right advice, they can strike out on their own and chase their dreams. Through personal experience as a one-time stock broker-trainee turned successful entrepreneur, Robert Tuchman knows what it's like to be stuck and what it takes to break free of a frustrating job and build your career on your own terms. In "Young Guns", he shows readers how to start out on a business venture, how to gain a client base, how to keep those clients, and what they need to sacrifice along the way in order to succeed. He reveals the myths and realities about starting a business when you're young. Filled with real-life examples of entrepreneurs under 35 who have made it to the top, this is the book that will show readers how to go for the gold and lead a passionate, daring and successful life."

"Discover the true secrets of high achievers, discover your "focal point". The "focal point" is the one thing you should do at any given moment to get the best possible results in each area of your life. In this guide, author Brian Tracy, brings together ideas on personal management in a simple, easy-to-use plan to help readers analyze their lives in seven key areas and develop a goal and plan in each area. Learn how to gain control of your life, achieve success and be happy and fulfilled."

""Up-and-coming professionals may have smarts, but they don't have all the answers. Every day presents issues they've never had to consider before. They'll be thankful for The Portable Mentor. This one-stop resource is jam-packed with hundreds of bite-sized tips and strategies for dealing with common yet critical concerns, from goal-setting, decision-making, and project management to self-development and career planning. A "24-7" coach, adviser, and problem solver, The Portable Mentor will help readers: * Be more productive and make better decisions * Build better relationships with peers and supervisors * Enhance skills like writing, speaking, listening, time management, and negotiation * Take better care of their physical and mental well-being * Get ahead and lay the groundwork for further advancement Read start-to-finish or consulted as needed, this A-Z companion gives rising professionals practical guidance when they need it: every day.""