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"The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union's GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities and public goods. The economic issues studied in the book are approached both intuitively, largely using examples and case studies, and formally, with mathematical formalizations in text boxes. "

"Although leisure and tourism may seem at first blush to be anything but political, states generally create and maintain policies that deal with the recreation of citizens. The Japanese government's active post-war approach to leisure is unusual and distinctive, owing its shape to pre-war policy decisions privileging for strategic purposes American and European conceptions of proper recreation, leisure and travel. Tracing the evolution of Japan's pre-war tourism and leisure policies, this paper argues that Japanese efforts to use international tourism as an instrument for economic growth forced the government to confront the question of what constitutes proper recreation. These debates remained unsettled in the pre-war period, in part because of the turn toward militant nationalism in the 1930s, which mandated the valorization of an idealized Japanese culture. Yet the emphasis on Western styles of leisure and tourism found important policy homes in the pre-war era, laying the foundation for the post-war institutionalization of efforts to make Japanese leisure lives conform to those witnessed in North America and Western Europe."

"Although leisure and tourism may seem at first blush to be anything but political, states generally create and maintain policies that deal with the recreation of citizens. The Japanese government's active post-war approach to leisure is unusual and distinctive, owing its shape to pre-war policy decisions privileging for strategic purposes American and European conceptions of proper recreation, leisure and travel. Tracing the evolution of Japan's pre-war tourism and leisure policies, this paper argues that Japanese efforts to use international tourism as an instrument for economic growth forced the government to confront the question of what constitutes proper recreation. These debates remained unsettled in the pre-war period, in part because of the turn toward militant nationalism in the 1930s, which mandated the valorization of an idealized Japanese culture. Yet the emphasis on Western styles of leisure and tourism found important policy homes in the pre-war era, laying the foundation for the post-war institutionalization of efforts to make Japanese leisure lives conform to those witnessed in North America and Western Europe."