Hasil Pencarian  ::  Simpan CSV :: Kembali

Hasil Pencarian

Ditemukan 29743 dokumen yang sesuai dengan query
cover
cover
Baran, Stanley J.
Boston: McGraw-Hill, 2003
302.224 4 BAR i
Buku Teks SO  Universitas Indonesia Library
cover
Baran, Stanley J.
New York : McGraw-Hill , 2004
302BARI002
Multimedia  Universitas Indonesia Library
cover
Baran, Stanley J.
New York: McGraw-Hill, 2013
302.23 BAR i
Buku Teks SO  Universitas Indonesia Library
cover
"What would a synthetic theory of digital, media and information Literacy (DMIL) look like? Radical information literacy presents, for the first time, a theory of DMIL that synthesises the diversity of perspectives and positions on DMIL, both in the classroom and the workplace, and within the informal learning processes of society. This title is based on original analysis of how decisions are made about the relevance of information and the other resources used in learning, showing how society has privileged objective approaches (used in rule-based decision making) to the detriment of subjective and intersubjective perspectives which promote individual and community contexts. The book goes on to analyse the academic and popular DMIL literature, showing how the field may have been, consciously or unwittingly, complicit in the ‘objectification’ of learning and the disempowerment of individuals and communities. Alternative ways of conceiving the subject are then presented, towards a reversal of these trends."
Oxford, UK: Chandos, 2014
e20427665
eBooks  Universitas Indonesia Library
cover
Baran, Stanley J.
"Encourages students to be active media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture."
New York: McGraw-Hill, 2004
302BARI001
Multimedia  Universitas Indonesia Library
cover
Buckingham, David, 1954-
London: Taylor and Francis, 1994
371.33 BUC c
Buku Teks  Universitas Indonesia Library
cover
New York : Routledge, 2011
306.659 5 ISL
Buku Teks SO  Universitas Indonesia Library
cover
Ahmad Alwi
"Pada tahun 2019, Departemen Pertahanan Amerika Serikat (AS) mengumumkan bahwa salah satu komandonya, Angkatan Darat, akan melakukan perombakan besar-besaran pada strategi pemasaran dan penjangkauannya. Strategi ini merupakan bagian dari proses rekrutmen militer angkatan darat dengan fokus utama pada tahapan program pengiklanan digital dengan menggunakan media sosial sebagai pendekatan baru kepada calon rekrutmen potensial. Alhasil, kegiatan siaran langsung e-sports yang dilakukan tim e-sports angkatan darat (USAE) melalui platform siaran langsung Twitch diluncurkan ke publik. Namun, pembaruan ini mendapatkan penerimaan yang buruk dari penggiat sosial hingga anggota dewan AS serupa. Reaksi yang muncul cukup beragam, dimulai dari komentar negatif warganet, layangan surat terbuka, hingga pengusulan amandemen undang-undang. Menanggapi fenomena tersebut, tulisan ini berusaha mencari tahu bagaimana penggunaan Twitch dalam program pengiklanan militer angkatan darat AS tahun 2020 menjadi bentuk militerisasi budaya populer. Penelitian ini dilakukan dengan menggunakan metode kualitatif, dengan data sekunder bersumber dari artikel dan laporan resmi militer, berita, serta publikasi kampanye pengiklanan militer dan USAE. Menggunakan Teori Segitiga Gridiron, penulis berargumen bahwa siaran langsung permainan e-sports melalui platform Twitch merupakan bentuk militerisasi budaya populer yang diindikasikan dengan melihat hubungan tiga aktor utama, yakni militer, tim e-sports, dan media. Penulis menemukan bahwa interaksi ketiga aktor mendorong normalisasi nilai-nilai militeristis yang berupaya meningkatkan daya tarik dan persepsi positif terhadap militer.

In 2019, the United States Department of Defense (DoD) announced that one of its branches, the Army, would undergo a significant overhaul of its marketing and outreach strategy. This strategy was part of the Army's military recruitment process, with a primary focus on the stages of digital advertising programs using social media as a new approach to potential recruits. Consequently, the Army's esports team (USAE) launched public live broadcasts of esports events through the Twitch streaming platform. However, this overhaul received poor reception from social activists and members of the US Congress alike. The reactions varied, ranging from negative comments by netizens, open letters, to the proposal of legislative amendments. In response to this phenomenon, this paper aims to investigate how the use of Twitch in the US Army's 2020 military advertising program constitutes a form of the militarization of popular culture. This research employs qualitative methods, with secondary data sourced from articles and official military reports, news, and publications of military advertising campaigns and USAE. Utilizing the Gridiron Triangle Theory, the author argues that live streaming of esports games via the Twitch platform represents a form of the militarization of popular culture, indicated by examining the relationships between three key actors: the military, the esports team, and the media. The author finds that the interaction of these three actors promotes the normalization of militaristic values, aiming to enhance the attractiveness and positive perception of the military."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2024
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
cover
Jin, Bong-Choi
Seoul: Jinbong Choi, 2007
KOR 302.235 19 JIN m
Buku Teks  Universitas Indonesia Library
<<   1 2 3 4 5 6 7 8 9 10   >>