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"Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data."

"Publisher SynopsisIntroduction. 1. Applying Fundamental Excel Skills and Tools in Problem Solving. 2. Solving Problems with Statistical Analysis Tools. 3. Determining Effective Data Display with Charts. 4. Applying Logic in Decision Making. 5. Retrieving Data for Computation, Analysis, and Reference. 6. Evaluating the Financial Impact of Loans and Investments. 7. Organizing Data for Effective Analysis. 8. Using Data Tables and Excel Scenarios for What-If Analysis. 9. Enhancing Decision Making with Solver. 10. Troubleshooting Workbooks and Creating Excel Applications. Glossary. Index."

"[This book contains an Excel-based solution to this problem, applying principles of the authors, 'profit system model' of the firm that enables forecasts of trends in sales, expenditures, profits and other business variables. The program, called FIRM, which runs on Windows with Microsoft Excel 2010, useshistorical time series of total sales, total costs, and total assets of the firm from its financial statements (income statements and balance sheets), estimates relationships among these variables, and then employs the estimated relationships to forecasts trends in these vital business variables. Featuring step-by-step case examples, the goal is to equip business managers and students with easy-to-use tools for understanding and forecasting trends in important business variables, thereby empowering them to make better business decisions., This book contains an Excel-based solution to this problem, applying principles of the authors, 'profit system model' of the firm that enables forecasts of trends in sales, expenditures, profits and other business variables. The program, called FIRM, which runs on Windows with Microsoft Excel 2010, useshistorical time series of total sales, total costs, and total assets of the firm from its financial statements (income statements and balance sheets), estimates relationships among these variables, and then employs the estimated relationships to forecasts trends in these vital business variables. Featuring step-by-step case examples, the goal is to equip business managers and students with easy-to-use tools for understanding and forecasting trends in important business variables, thereby empowering them to make better business decisions.]"