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"ABSTRAKWisata medis merupakan bentuk baru kombinasi antara pariwisata dan medisyang saat ini sedang berkembang. Fenomena ini memberikan dampak positifuntuk perekonomian suatu negara dan berdampak negatif untuk negara asalwisatawan medis. Wisata medis juga berkembang di Indonesia, salah satucontohnya adalah warga Aceh yang sering melakukan perjalanan medis keMalaysia. Sehingga perlu dilakukan analisis untuk menyelidiki faktor-faktor yangberkontribusi terhadap perilaku wisata medis yang mempengaruhi loyalitasmasyarakat Aceh. Penelitian ini menggunakan Structural Equation modelling(SEM) dan sampel yang berhasil dikumpulkan sebesar 208 kuesioner melaluiteknik non probability. Dengan menggunakan software AMOS, dapatdisimpulkan bahwa loyalitas masyarakat Aceh terhadap perjalanan medis keMalaysia dipengaruhi oleh perceived quality, perceived value, kepuasan,kepercayaan, Citra Kesehatan, destination competitiveness, medical tourism inMalaysia dan medical tourism loyalty baik secara langsung maupun tidaklangsung.

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ABSTRACTMedical tourism is a new combination of tourism and medic which is nowtrending. The medical tourism phenomenon gives positive impact to thedestination country and at the same time negative impact to the country where thetourists come from. Medical tourism is also trending in Indonesia. To cope withthis situation, deep analysis is necessary to identify factors which contribute tomedical tourism behavior, which affect loyalty of Aceh citizen. StructuralEquation Modeling (SEM) is used in this research and there are 208questionnaires collected in total through the non-probability technique. After atest conducted using AMOS software. So the conclusion is, the loyalty of Acehcitizen towards medical trip to Malaysia is influenced by perceived quality,perceived value, satisfaction, trust, image, destination competitiveness, medicaltourism in Malaysia and medical tourism loyalty, directly and indirectly."

"Publisher SynopsisThis text is an engaging mixture of academic rigour and real human warmth. It introduces students to both classic and contemporary theories, for example the impact of social media on relationships, and the growing field of Positive Psychology, whilst giving instructors a framework within which to develop a sound appreciation of research methods in their students. The "Discuss and Debate" boxes are a great way to enable students to contextualise the material covered in their own lives, and so deepen their understanding for this most human of topics! - Lesley McHenry, Curriculum Manager for Psychology, Bilborough College, Nottingham "