Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRACTWhen newspapers in the colloquial Malay language appeared in the Dutch East Indies in the middle of the nineteenth century, they did more than just publish news reports and advertisements. They also created a new platform for the telling and distribution of literary fiction. In effect, literary texts soon played and important role in the vernacular print media.The first part of this article analyses the attraction of newspaper literature from the perspective of both the reader and the editor in general and gives a survey of the various forms of literary genres which can be found in newspapers in the late nineteenth and early twentieth century. In the second part, one particular serialized novel will be discussed in detail to demonstrate how the mode of publication also influenced the way stories were told."

"When newspapers in the colloquial Malay language appeared in the Dutch East Indies in the middle of the nineteenth century, they did more than just publish news reports and advertisements. They also created a new platform for the telling and distribution of literary fiction. In effect, literary texts soon played an important role in the vernacular print media. The first part of this article analyses the attraction of newspaper literature from the perspective of both the reader and the editor in general and gives a survey of the various forms of literary genres which can be found in newspapers in the late nineteenth and early twentieth century. In the second part, one particular serialized novel will be discussed in detail to demonstrate how the mode of publication also influenced the way stories were told."

"Article described the code sound reading system applied in I Can Read(ICR) Greenville language center. The research was done qualitatively through the observation of teaching and learning process in three different classes of ICR I level at the center. A pre-test and post-test for reading were taken from Book 2 of ICR 1. Participants were three classes with three different teachers having different working experiences. The results of the research were: (l) the use of code sounds in reading was useful to improve students' reading skill which was shown by the increasing of correctly pronounced code sounds, (2) the students' reading skill and reading comprehension had improved, regardless the teachers' teaching style. In conclusion, a code sound reading system is successful in helping students to improve their reading skill and reading comprehension regardless the teachers teaching style."

"Perkembangan teknologi internet menyebabkan kemunculan banyak inovasi dan perilaku baru. Beberapa diantaranya adalah kemunculan influencer dan perilaku online shopping melalui media sosial. Penelitian terdahulu menemukan bahwa metode pemasaran story telling oleh influencer mampu memperkuat hubungan antara identitas sosial dan niat beli. Penelitian ini bertujuan untuk meneliti hubungan antara identitas sosial dan niat beli, kredibilitas sumber dan niat beli, dan dampak story telling antara hubungan identitas sosial dan niat beli; serta antara hubungan kredibilitas sumber dan niat beli. Penelitian menggunakan data dari 532 partisipan dengan teknik accidental sampling. Hasil analisis regresi berganda menemukan bahwa identitas sosial dan niat beli mampu memprediksi peningkatan niat beli. Adapun hasildari analisis moderasi story telling tidak menemukan efek moderasi yang signifikan pada kedua hubungan tersebut.

---

Online technology advancement causes lots of innovations and new behaviors. Some of which are the appearance of social media influencer and online shopping behavior. Previous study found that story telling method as a means for marketing moderates the relationship between social identity and purchase intention. This study aims to explain the relationship between social identity and purchase intention, source credibility and purchase intention, also the effect of story telling in the relationship between those two. The study uses the data of 532 participants that centered around the age of 24. Multiple regression analysis shows that social identity and source credibility significantly predicts purchase intention. Meanwhile, moderation analysis shows that story telling does not have significant affect on those two relationship."