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"Bank umum adalah badan usaha yang dalam menjalankan kegiatan bisnisnya terkait erat dengan aspek hukum. Setiap hubungan bisnis yang dilakkan bank umu, baik dalam pengelolaan dana, penyaluran kredit maupun pemberian jasa, selalu didasari perjanjian. Buku ini menjelaskan secara praktis aspek hukum yang terkait dengan bisnis bank umu, seperti: perjanjian bisnis bank umum, para pihak yang bertransaksi dengan bank umum, syarat sahnya perjanjian bisnis bank umum, aspek hukum kegiatan bisnis pendanaan, perkreditan dan jasa bank umu..."

"It can be more expensive to acquire a new customer than to make a cross-sale to an existing customer. Nowadays, banks had the problem of declining loyalty from its customer. Banks can no longer have it both ways; to acquire a new customer and to make a cross-sale to an existing customer. Because in markets where customers are withheld from using more providers for different products artificially, general turnover rates soar. Moreover, once customers become disloyal there is no natural plateau to how far this can go. On the contrary, once more switching and shopping around takes root, the market has a tendency to spiral out of control."