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"Housing problems in urban areas are very critical. The increased population growth in DKI Jakarta and the high migration rate from rural to urban areas cause slums. Slums are generated because many households do not have place to live and populate in unauthorized and inappropriate regions. More than 50% of households in DKI Jakarta have yet to own any housing property. In addition, the housing backlog in DKI Jakarta reached 302.319 in 2017. Therefore, housing problems in urban areas are very critical. One way to overcome this issue is to provide a public rental housing program for relocated and general residents with low income—the relocated residents' objective of moving to public rental housing, as they are the victims. The residents lost their livelihoods, the economy was challenging, and it took time to get a job. So, relocated residents in rental public housing are known to have high overdue rent. Previous research about the effectiveness of relocating to public rental accommodations rental public lodgings is minimal. Therefore, public housings create higher rent due in Jakarta. This research's objective is to compare the relocated and general residents in terms of rent overdue in DKI Jakarta public housing. This research analyzes demographic data and public housing rent overdue in 2022. The method used in this research is quantitative with Ordinary Least Square (OLS) regression. The analyzed regression shows that rental public housing status influences rent overdue, and residents with the status relocated residents are more prone to pay the rent overdue, compared to the public residents."

"ABSTRAKPenelitian ini bertujuan untuk mengevaluasi implementasi strategi humas pemerintah dan menganalisis peran humas dalam meningkatkan reputasi organisasi di Kementerian Pekerjaan Umum dan Perumahan Rakyat. Teori yang digunakan adalah teori peran kehumasan, teori perencanaan strategis kehumasan dan teori reputasi organisasi. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif. Pengumpulan data dilakukan dengan wawancara mendalam, observasi partisipatoris dan studi dokumen. Hasil penelitian menunjukkan bahwa humas Kementerian Pekerjaan Umum dan Perumahan Rakyat telah melaksanakan perencanaan strategis kehumasan. Namun demikian implementasi belum dilakukan secara optimal, yaitu belum melakukan riset awal yang menganalisis tentang situasi, organisasi dan publiknya yang merupakan dasar dari perencanaan. Selain itu, humas Kementerian Pekerjaan Umum dan Perumahan Rakyat belum menjalankan perannya sebagai communication manager yang bertindak sebagai konseptor program kehumasan.

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ABSTRACT This thesis evaluates the implementation of strategic planning in government public relations and analyzed the role of public relations to enhance its organization rsquo s reputation at the Ministry of Public Works and Housing. Theories that were applied are strategic planning of public relations theory, role of public relations, and reputation of organization. This research is descriptive qualitative. The data were collected by means of in depth interview, participative observation and document review. The results show that the Ministry of Public Works and Housing rsquo s public relations has performed strategic planning for their public communication. However, it has not done formative research to analyze its situation, organization, and public, which is the base for the overall planning. In addition, it has not run the role as communication manager that masterminds its public relations program."