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"William Rothwell honored with the ASTD Distinguished Contribution Award in Workplace Learning and Performance. As organizations strive to maximize efficiency to meet stringent budgets, a general "do more with less" mandate is no longer sufficient. Managers and executives must evaluate every process and every role, and do away with assumptions about how work gets done and who does it. Lean but Agile presents a system for analyzing work and selecting the ideal combination of cost-effective resources - employees, consultants, contractors, temporary workers, vendors - to accomplish it. The book advocates changes in hiring, goal - setting, learning and development, and performance management, and discusses the introduction, implementation, and management of lean work and agile staffing methods. It also explores the fundamental role technology can play in the transformation. Packed with practical advice, examples, guides, worksheets, diagrams, and metrics, Lean but Agile will help leaders, managers, and human resource professionals optimize their workforces while still achieving superior results."

"Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.ContentsForeword /​ by Kevin RobertsIntroductionCase stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relationsConclusion.Notes"

"Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.ContentsForeword /​ by Kevin RobertsIntroductionCase stories. Lovemarks ; Xploring ; People power ; Tribes ; Virality ; Rallying cries ; More than a brand ; Forging relationships ; Body language ; Teasing the senses ; Blood relationsConclusion.Notes"

"The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice."