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"For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.Notes"

"Salah satu sifat alami dari perusahaan adalah untuk mengejar competitive advantage atas pesaingnya dalam sebuah industri. Namun bagaimanapun, untuk mencapai competitive advantage sangatlah sulit terutama karena persaingan yang kian ketat antar perusahaan. Kondisi ini mengharuskan seorang manajer perusahaan untuk menghasilkan cara baru untuk unggul dalam kompetisi. Oleh karena itu, tesis ini dibuat untuk menganjurkan perusahaan agar terlibat dalam aliansi strategis sebagai media untuk mendapatkan competitive advantage. Penelitian mengatakan bahwa aliansi strategis akan meningkatkan pasokan sumber daya dan saluran jaringan. Selain itu, aliansi strategis juga akan memfasilitasi peningkatan kompetensi inti perusahaan serta untuk belajar dan mengembangkan kemampuan strategis baru. Studi ini menganalisis manfaat yang perusahaan bisa dapatkan jika mereka terintegrasi dalam sebuah aliansi. Manfaat ini juga akan mengarah ke pencapaian competitive advantage. Selain itu, tesis ini juga menyelidiki bagaimana cara untuk membangun sebuah aliansi serta bagaimana cara untuk berhasil mengelola aliansi, karena tidak jarang aliansi menemui kegagalan selama beroperasi. Selain itu, tesis ini juga menghadirkan dua analisa kasus, yang akan menggambarkan konsep dan teori aliansi strategis untuk dunia bisnis yang nyata. Menggabungkan unsur-unsur tersebut, tesis ini berharap dapat mengungkap apa yang diperlukan bagi perusahaan untuk menciptakan competitive advantage dengan terlibat dalam sebuah aliansi strategis yang menguntungkan.

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It is the nature of the firms to pursue competitive advantage over the rivals in the industry. But however, it is very difficult to achieve competitive advantage especially due to the fiercer competition between firms, which now has been amplifying more than ever. This condition forces manager to impose new way to be stand out in the competition. Hence, this thesis promotes firms to engage in strategic alliances as the medium in order to gain competitive advantage. It is said that strategic alliance will boosts the supply of resources and networking channel. In addition to that, strategic alliance will facilitates the improvement of firm’s core competence as well as to learn and develop new strategic capabilities. This study analyses the benefits that the firms may get if they are integrated in an alliance. These benefits will also leads to the achievement of competitive advantage. Furthermore, this thesis correspondingly investigates the approaches for alliance to gain competitive advantage as well as how to successfully manage alliance, since there are many alliances meet failure during the operation. Moreover, this thesis also presents two case analyses, which will illustrate the concepts and theories of strategic alliance to the real business world. Combining those elements, this thesis hopes to unravel what it takes for firms to create competitive advantage by engaging in fruitful strategic alliance."