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"Penelitian ini dilakukan untuk menggambarkan pengaruh dari environmental attitudes dari konsumen yang terdiri dari perasaan bertanggung jawab terhadap lingkungan, nilai terhadap lingkungan dan pengetahuan mengenai lingkungan terhadap persepsi dari iklan lingkungan dan persepsi dari produk ramah lingkungan. Persepsi yang dimiliki konsumen tersebut akan mengarahkan pada intensi pembelian terhadap mobil ramah lingkungan dengan harga terjangkau. Dalam penelitian ini menggunakan mobil ramah lingkungan dengan harga terjangkau sebagai objek penelitian. Dalam penelitian ini akan menunjukan intensi pembelian terhadap mobil ramah lingkungan dengan harga terjangkau yang dipengaruhi oleh environmental attitudes serta persepsi yang diterima konsumen dari iklan lingkungan serta produk ramah lingkungan.

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This study conducted to describe the effects of consumers environmental attitude which consist of responsibility feeling towards environmental issue, environmental values and environmental knowledge on perception of environmental advertisement and environment-friendly product. Consumers perception will lead to intention to purchase low cost green car. This study will use low cost green car as research object. In this research will show consumers purchase intention on low cost green car which will influenced by environmental attitudes and consumers? perception on environmental advertisement and environment-friendly product."

"[ ABSTRAK Tujuan dari penelitian ini adalah untuk menelusuri nilai ekspektasi dankenyataan para konsumen online terhadap pengalaman saat belanja online.Komunitas online telah menghadapi masalah dengan kepercayaan dan keamanan.Hasilnya menjadikan konsumen tidak percaya untuk belanja online. Alat ukurmengenai kualitas pelayanan telah digunakan untuk mengukur kesenjanganantara nilai ekspektasi dan kenyataan para konsumen terhadap pengalaman saatbelanja online. Penelitian berdasarkan model SERVQUAL diuji kepada kelompokpenggemar belanja online di Melbourne untuk memahami aspek-aspek yang turutberkontribusi terhadap kesenjangan diantara ekspektasi dan kenyataan parakonsumen. Singkat kata, konsumen online mencari keamanan dan jaminansebagai prioritas utama ketika mereka telibat dengan belanja online.

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ABSTRACT The purpose of this paper is to explore the perceived and actual value of

online consumers towards online shopping experience. The problem the online

community has been dealing with was trust and security. The outcomes of those

actions were distrusts from consumers to shop online. A measurement of quality

service is used to measure the gaps between consumer?s perceived and actual

value towards online shopping experience. A research based on the SERVQUAL

model was conducted to a group of avid online consumers in Melbourne to

understand which aspect contributes the most to the gap of their expectations and

perceptions. In summary, online customers seeks security and assurance as the

top priority when engaging in online shopping experience, The purpose of this paper is to explore the perceived and actual value of

online consumers towards online shopping experience. The problem the online

community has been dealing with was trust and security. The outcomes of those

actions were distrusts from consumers to shop online. A measurement of quality

service is used to measure the gaps between consumer’s perceived and actual

value towards online shopping experience. A research based on the SERVQUAL

model was conducted to a group of avid online consumers in Melbourne to

understand which aspect contributes the most to the gap of their expectations and

perceptions. In summary, online customers seeks security and assurance as the

top priority when engaging in online shopping experience]"