Ditemukan 1597 dokumen yang sesuai dengan query
Kotler, Philip
New Jersey: John Wiley & Sons, 2003
658.8 KOT l
Buku Teks SO Universitas Indonesia Library
Kotler, Philip
Jakarta: Erlangga, 2004
658.8 KOT l
Buku Teks SO Universitas Indonesia Library
Kurnit, Paul
"Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market."
New York: [American Management Association;, ], 2011
e20440364
eBooks Universitas Indonesia Library
Chandler, Cristine
New York: McGraw-Hill, 2004
649.1 CHA f
Buku Teks Universitas Indonesia Library
Rodriguez, Walter
New York: McGraw-Hill, 1992
620.004 202 ROD m
Buku Teks SO Universitas Indonesia Library
Watson, Donald
London: Andre Deutsch, 1995
R 615.503 WAT d
Buku Referensi Universitas Indonesia Library
Rybak, Stephanie
London: Macmillan, 1985
448.2 RYB b
Buku Teks SO Universitas Indonesia Library
Noriko Takada
London: Macmillan, 1995
495.68 TAK j
Buku Teks SO Universitas Indonesia Library
Lientz, Bennet P.
San Diego: Academic Press , 2000
658.404 LIE b
Buku Teks SO Universitas Indonesia Library
Kinsella, Sophie
London: Doubleday, 2015
823.92 KIN f
Buku Teks SO Universitas Indonesia Library