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""This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher."

"Frederick Betz examines several cases in recent history that display a fundamental paradox between scientific/technological achievement with devastating social effects (i.e., historical events of ideological dictatorships in Russia, Germany, China, and Yugoslavia). He builds a new framework for applying social science perspectives to explain societal histories and social theory. Emerging from this methodological and empirical investigation is a general topological theory of societal dynamics. This theory and methodology can be used to integrate history and social science toward establishing grounded principles of societal wisdom. "