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"Skripsi ini membahas mengenai permasalahan yang terjadi dari masih dijalankannya budaya wairaki di Kelurahan Onekore Ende. Penelitian akan menjelaskan mengenai pemaknaan masyarakat mengenai keberadaaan budaya wairaki sendiri disertai tujuan dan dampak sosial yang terjadi dari budaya wairaki. Penelitian ini adalah penelitian kualitatif dengan pengolahan data yang konstruktif dari data yang didapat dari lapangan. Hasil dari penelitian menunjukkan adanya perubahan sosial-budaya yang mempengaruhi pamaknaan masyarakat serta tujuan dan dampak sosial dari kegiatan wairaki. Penelitian juga memberikan saran yang didapat dari masyarakat sendiri untuk diri mereka sendiri.

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This Thesis discusses about a problem that occur in still-practicing Wairaki in Onekore, Ende. This research should explain about the meaning, purpose and the impact that happened from Wairaki. This research is a qualitative methods with constructive data-processing from field data research. The result from this research shows social-cultural change that effect society's meaning, purpose, and social effect from Wairaiki’s activities. This research also gives suggestions which are received from the society for themselves."

"Dramaturgi merupakan sebuah teori yang dikemukakan oleh Erving Goffman dalammemandang interaksi sosial. Teori tersebut telah digunakan dalam banyak penelitian baik interaksi tatap muka ataupun interaksi termediasi. Penelitian-penelitian dramaturgi pada komunikasi termediasi mengesampingkan latar dimana teori ini dibuat yaitu interaksi tatap muka. Konsep-konsep pada dunia tatap muka memiliki karakteristik yang berbeda sehingga peneliti perlu menganalisis ulang penggunaan teori ini dalam komunikasi termediasi khususnya MMOG. Di dalam Massively Multiplayer Online Games (MMOG), interaksi sosial terjadi melalui komunikasi termediasi. Pemain dapat melakukan hal-hal yang sama dengan komunikasi tatap muka namun dengan cara yang berbeda. Penelitian ini merupakan penelitan kualitatif dengan menggunakan strategi etnografi digital. Hasil penelitian ini menunjukan bahwa avatar merupakan representasi diri pemain yang terdiri dari tiga bentuk yaitu penampilan karakter, perpanjangan suara, dan perpanjangan teks dari pemain. Definisi wilayah atau panggung pada Dramaturgi mengalami pembauran dan menghasilkan panggung baru yaitu panggung virtual. Perilaku dan tampilan pemain MMOG merupakan hasil dari narasi developer game dan interaksi antar pemain

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Dramaturgy is a theory by Erving Goffman that looks at social interaction. This theory

has been used in many studies, both face-to-face and mediated interactions.

Dramaturgical research on mediated communication ignores the setting where this theory

was created: face-to-face interaction. Concepts in the face-to-face world have different

characteristics, so researchers need to re-analyze the use of this theory in mediated

communication, especially MMOG. In Massively Multiplayer Online Games (MMOG),

social interaction occurs through mediated communication. Players can do the same

things as face-to-face communication but differently. This research is qualitative research

using digital ethnography strategies. The results of this research show that the avatar

represents the player's self, consisting of three forms: the appearance of the character, an

extension of the voice, and an extension of the player's text. The definition of area or stage

in Dramaturgy has experienced a blending and produced a new stage, namely the virtual

stage. The behavior and appearance of MMOG players result from the game developer's

narrative and interactions between players"

"Social Environments and Human Behavior focuses on the influence and interaction of groups, communities, organizations, and social movements in the lives of all individuals. The text brings together theoretical information with practice application, highlighting the historical foundations of social work in larger settings, and providing students the opportunity to make broader curricular connections. Each unit contains an overview of theoretical materials on groups, organizations, and communities followed by three selected readings: the first is a classic article by one of the pioneers of the field, the second reading is a literary or artistic selection that allows students to make personal and creative connections, and the third is a comprehensive decision case that gives readers an opportunity to apply the theoretical knowledge and illustrates the relationship between HBSE, practice, policy and research. This approach combines the best features of both a textbook and a reader, appealing to multiple learning styles and providing instructors maximum flexibility"

"Penelitian ini menganalisis pengaruh interaksi parasosial dalam ulasan TikTok terhadap niat beli Generasi Z di Jakarta, dengan fokus pada aspek hedonis (perceived enjoyment dan Transparency) dan utilitarian (Informativeness dan Credibility). Metodologi yang digunakan adalah penelitian kuantitatif korelasional, menggunakan data primer dari 195 responden yang merupakan pengguna aktif TikTok. Responden adalah Generasi Z yang lahir antara 1996 dan 2004 di Jakarta. Penelitian ini menggunakan Structural Equation Modeling (SEM) untuk menganalisis data. Temuan menunjukkan bahwa interaksi parasosial berpengaruh positif signifikan terhadap perceived enjoyment, Transparency, Informativeness, dan Credibility. Selain itu, perceived enjoyment dan Transparency signifikan mempengaruhi niat beli, menekankan pentingnya pengalaman positif dan informasi yang jelas dalam ulasan produk di TikTok.

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This study analyzes the influence of parasocial interaction in TikTok reviews on the purchase intention of Generation Z in Jakarta, focusing on hedonic (perceived enjoyment and Transparency) and utilitarian aspects (Informativeness and Credibility). The methodology used is a correlational quantitative study, utilizing primary data from 195 active TikTok users. Respondents are Generation Z, born between 1996 and 2004 in Jakarta. The study uses Structural Equation Modeling (SEM) to analyze the data. Findings indicate that parasocial interaction significantly positively influences perceived enjoyment, Transparency, Informativeness, and Credibility. Additionally, perceived enjoyment and Transparency significantly affect purchase intention, emphasizing the importance of positive experiences and clear information in TikTok product reviews."