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"Setelah kurang lebih 6 bulan masuknya pomade Layrite ke Indonesia, kurangnya ketertarikan (interest) masyarakat terhadap pomade Layrite adalah permasalahan yang dihadapi pomade Layrite. Walaupun begitu, tingkat kesadaran masyarakat akan pomade Layrite termasuk tinggi. Dilihat dari animo masyarakat Indonesia terhadap pomade, terlihat dari model rambut model klimis yang kembali menjadi tren serta didukung pula dengan pasar hair care untuk laki-laki di daerah Asia Pasifik di prediksikan akan tinggi dalam beberapa tahun terakhir ini. Hal tersebut memberikan peluang bagi Layrite di pasar hair care Indonesia. Kondisi pasar persaingan minyak rambut di Indonesia, pomade Layrite masih merupakan pemain baru dalam pasar pomade Indonesia dengan positioningnya sebagai pomade berbahan dasar air. Positioning tersebut lalu dapat diolah menjadi sebuah perencanaan komunikasi pemasaran terpadu bagi pomade Layrite. Tujuan pemasaran yang ingin dicapai oleh Layrite yaitu untuk meningkatkan market sharenya sebesar 10% dari market sharenya yang terdahulu, serta tujuan komunikasinya yaitu meningkatkan ketketertarikan target audiens serta menjadikan pomade Layrite sebagai preference utama para target audiens dalam membeli pomade. Kampanye pomade Layrite yang berlangsung dari bulan Januari 2014 sampai dengan Juni 2014 ini memiliki total biaya kampanye sebesar Rp Rp 430.041.000 selama 6 bulan masa kampanye.

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Arrived in Indonesia in approximately 6 months ago, Layrite pomade is still lack of public's interest, even though public especially the target audience already aware with the presence of Layrite pomade in pomade market nowadays, but the problem is they have no interest in choosing Layrite as their pomade preference. However, Indonesia is one of the potential market for men's hair care products, especially there's a prediction that said men's hair care market will be big in Asia Pacific region these upcoming years.

Layrite has a quite competitive pomade market in Indonesia, because Layrite is relatively new in Indonesia's pomade market, so there are plenty of old players for this market. However, Layrite has a pretty unique positioning in pomade market, Layrite is a water based pomade. So by that positioning, and also the data of current market situation, Layrite pomade can have a variety of references to create an integration marketing communication plan.

Layrite's marketing objective is to rise the market share by 10% from it's current amount. To achieve that marketing objective, there is Layrite's communication objective to increase the target audience's interest for Layrite and make Layrite as the target audience's top preference of buying pomade. The cost of this January 2014 to June 2014's integrated marketing communication campaign is Rp 430.041.000."

"In addition to offering insights into how middle classness was and is constituted and negotiated, this collection illuminates the cultural and social conditions of two distinctive periods in Vietnamese history. Still a sensitive topic politically, the contemporary middle class, nascent but increasingly powerful, is exerting a strong impact on the shape of contemporary society and culture, as well as on urban and rural landscapes. This volume offers a series of studies which critically interrogate the practices of those who engage in or aspire to urban middle-class lifestyles in Vietnam both in the past and in the present."

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ABSTRACTSymbolic interaction is among the most central theoretical paradigms in sociology and the theory that most thoroughly attends to how individuals give meaning to their world--in this case, how city dwellers interpret and respond to their daily experiences as urbanites. This thoroughly updated edition of "Being Urban: A Sociology of City Life" remains true to this particular theoretical angle of vision--the symbolic interactionist approach--focusing on specific topics that are relatively neglected in other urban sociology texts, and that lend themselves to the kind of social-psychological analyses that define the distinctive conceptual core of the authors' efforts.After the first two chapters supply readers with theoretical foundations of urban sociology, the next four chapters describe the various ways that individuals experience and make sense of key aspects of urban life. The final section--also composed of four chapters--addresses strategically chosen urban institutions and related processes of social change. Specific subject areas covered include sports, everyday public life, tolerance for diversity, women in cities, urban politics, and the arts. Readers will learn about how order is maintained in public urban places, understand why cities naturally breed a tolerance for diversity that may not be so easily achieved in less urban settings, and appreciate the delicate political and economic tensions between cities and their surrounding suburbs. "

"Who makes our cities, and what part do everyday users have in the design of cities? This book powerfully shows that city-making is a social process and examines the close relationship between the social and physical shaping of urban environments. With cities taking a growing share of the global population, urban forms and urban experience are crucial for understanding social injustice, economic inequality and environmental challenges. Current processes of urbanization too often contribute to intensifying these problems; cities, likewise, will be central to the solutions to such problems. Focusing on a range of cities in developed and developing contexts, Cities by Design highlights major aspects of contemporary urbanization: urban growth, density and sustainability; inequality, segregation and diversity; informality, environment and infrastructure. Offering keen insights into how the shaping of our cities is shaping our lives, Cities by Design provides a critical exploration of key issues and debates that will be invaluable to students and scholars in sociology and geography, environmental and urban studies, architecture, urban design and planning."