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"This is an innovative book that addresses the question of how consumers make decisions about what is good and what is bad in popular culture. An entertaining and informative guide to the range of aesthetic criteria that goes into judging mass culture's most celebrated texts and objects, from Batman to motor bikes, and pop stars to internet pornography. Brings together a series of accessible and engaging essays written by connoisseurs of various areas of popular culture. Tackles the core question of how consumers make decisions about what is good popular culture and what is bad popular culture. "

"Film is an art form with a language and an aesthetic all its own. Since 1979, David Bordwell and Kristin Thompson's Film Arthas been the best-selling and widely respected introduction to the analysis of cinema. Taking a skills-centered approach supported by a wide range of examples from various periods and countries, the authors strive to help students develop a core set of analytical skills that will deepen their understanding of any film, in any genre. Frame enlargements throughout the text enable students to view images taken directly from completed films, while an optional, text-specific tutorial CD-ROM helps clarify and reinforce specific concepts addressed in the text with the use of film clips. Building on these strengths, the ninth edition adds coverage of new technologies, updated examples, and references to the authors' acclaimed weblog to provide unparalleled currency and connect students with the world of cinema today."