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""Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women."

"The latest tools and techniques for accomplishing more in less time with fewer resources. In today?s competitive global environment?where people at all levels need to accomplish more, in less time, with fewer resources?the ability to manage priorities is a key element in personal and professional success. How to Manage Your Priorities, Second Edition, provides managers, team leaders, professionals, and others in the workplace with the tools to master this essential business skill. The second edition, revised and updated with a new chapter on technology-based tools for identifying and organizing priorities, teaches managers the critical benefits of managing their priorities and removing the obstacles that interfere with success. Readers will learn how to: ? Identify what?s important ? Accomplish more in less time, with fewer resources ? Manage your workload to improve your working relationships ? Organize a task or project so outcomes meet expectations and objectives ? Collaborate with others to make sure deadlines are necessary and reasonable ? Improve the quality of your work and reduce stress ? Master key strategies for prioritizing tasks and activities ? Practice the best planning and scheduling techniques ? Use technology to manage your priorities: planning and scheduling tools, project management software, PDAs, organizing systems. This is an ebook version of the AMA Self-Study course."