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"A good story is often just the right method to effectively convey a message that supports an overall leadership communication plan. This issue explains how leaders can develop and use the art of storytelling to establish rapport, to enhance teamwork, and to send a message people will remember. It covers a step-by-step process to help incorporate storytelling in organizations. Also included is a case study based on the use of storytelling at Bell Atlantic and a job aid on story capturing and storytelling feedback."

"Penelitian ini adalah mengenai efektivitas penggunaan media komunikasi internal ditinjau dari pendekatan motif dan penggunaan sasaran dalam rangka sosialisasi kebijakan oganisasi. Adapun tujuan penelitian adalah melihat faktor-faktor yang berpengaruh terhadap motif responden audience dalam menggunakan media komunikasi internal, dan kepuasan audience setelah menggunakan media komunikasi internal tersebut dengan pendekatan teori Uses and Gratification. Penelitian dilakukan dengan menggunakan metode kuantitatif dengan hasil penelitian bahwa hanya terdapat satu faktor yang menentukan motif responden dalam menggunakan media komunikasi internal, dan secara umum media komunikasi internal belum memuaskan responden dalam memenuhi kebutuhan informasi. Walaupun demikian, media website merupakan media yang paling sering digunakan responden dalam memenuhi kebutuhan informasi.

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This study is about the effectiveness of internal communication media in terms of approach and the use of target motives in the socialization organization policy. The purpose of the study is to see the factors that influence respondents motives audience in using the internal communication media, and audience satisfaction after using the internal communication media with approach of the Uses and Gratification theory.

The study was conducted using quantitative methods with the findings that there is only one factor that determines the motives of respondents using media in internal communications, and internal communications media in general has not been satisfactory in meeting the information needs of the respondents. However, media websites are the most commonly used media in meeting the information needs of the respondents."