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"Penelitian ini bertujuan untuk mengetahui standar utilisasi pelayanan kesehatan Rawat Jalan Tingkat Pertama pada puskesmas dan dokter keluarga di Kota Bogor berdasarkan rate kunjungan dan rasio rujukan PPK itu sendiri. Penelitian menggunakan desain cross secsional yang dilakukan pada Desember 2013 dengan data sekunder dari laporan kunjungan dan rujukan PT. Askes (Persero) Kantor Cabang Bogor. Dari hasil didapat ratarata rate kunjungan dan rasio rujukan puskesmas periode Januari hingga Juni 2013 adalah 14% dan 29%. Sedangkan rata-rata rate kunjungan dan rasio rujukan dokter keluarga periode Januari hingga Juni 2013 adalah 11 % dan 16 %.

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This study aims to describe the utilization of health services at the first level outpatient on health centres and family doctor in Bogor. This study used a cross sectional design, which was done in December 2013 by using secondary data from PT. Askes (Persero) Bogor reports of visits and referrals. The results showed that the average visits rate and referral ratio of health center in Bogor from January to June 2013 was 14% and 29%. While the average visits rate and referral ratio of primary health care phisician in Bogor from January to June 2013 was 11% and 16%."

"Skripsi ini dilatarbelakangi pentingnya peran pemasaran dalam organisasi modern termasuk organisasi rumah sakit. Fungsi pemasaran modern tidak hanya memasarkan produk dan layanan RS, tetapi juga melakukan fungsi manajemen meliputi analisis, perencanaan, implementasi, dan pengendalian pemasaran. Untuk melaksanakan fungsi tersebut maka diperlukan informasi pemasaran, salah satunya informasi internal rumah sakit berupa informasi rekam medis.Penelitian ini bertujuan menilai pemanfaatan informasi produk sistem rekam medis dalam kegiatan pemasaran Rumah Sakit Haji Jakarta. Penelitian ini merupakan penelitian deskriptif kualitatif. Pengumpulan data menggunakan metode observasi dokumen dan wawancara dengan informan yaitu kepala rekam medis, pelaksana rekam medis, dan koordinator pemasaran.Hasil penelitian menunjukkan bahwa bagian pemasaran belum optimal memanfaatkan informasi rekam medis dalam kegiatan pemasaran. Informasi rekam medis hanya dimanfaatkan untuk melakukan identifikasi penyebab terjadinya penurunan pendapatan rumah sakit secara drastis. Peneliti menyarankan agar bagian pemasaran mengoptimalkan penggunaan informasi internal rekam medis yang dimiliki rumah sakit seperti informasi karakteristik pasien dalam merencanakan segmentasi pasar dan penentuan pasar sasaran.

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This study conducted due to the important role of marketing in modern organizations, including the hospital organization. The function of modern marketing not only sell product and services, but also perform management function includes analysis, planning, implementation, and control of marketing. To run these functions then needed marketing information in the form of medical record information as hospital internal information.

This research aimed to assess the utilization of medical record information in Marketing Department of Haji Hospital in Jakarta. This research was qualitative descriptive study. Data collection method used documents observation and interviews with informers that consists of Head of Medical Record Unit, Staff of Medical Record Unit, and Marketing Coordinator.

The results showed the Marketing department has not been optimal in utilizing medical record information for marketing activities. Medical record information is only used to identify the cause of the decline in hospital revenues drastically. Researcher recommended the Marketing Department to optimize the use of medical records information as one of internal information of hospital such as patient characteristics to determine the market segmentation and the target market."

"The guide offers readers answers to a wide range of health-related questions. It gives not only answers that a general doctor would give, but also covers complementary treatments. With an index of the most widely used medications, their effects and possible side effects, this A-to-Z sourcebook describes more than 450 diseases and conditions and how they are treated. It also includes case histories, as well as a directory of health associations and support groups, with phone numbers and addresses."