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"This text is a comprehensive introduction to research methods in social and cultural anthropology. The Peltos focus their discussion on the essential elements of preparing and analyzing the supporting evidence from which generalizations about human nature are derived. The specific elements of anthropological research - such as interviewing informants, observing ceremonial behaviour, and designing surveys - are all covered, but the primary aim is to show how basic observations can be systematically translated into socio-cultural generalizations. The authors place strong emphasis not only on quantification and statistics, but also on the more qualitative aspects of anthropological working styles that are essential to effective research. The two main themes of the book can be stated as follows: (1) anthropological generalizations and more complex theoretical structures can be built up only through careful implementation of basic concepts, the building blocks of all theory, and (2) successful description and hypothesis testing depend on the judicious mixing of quantitative and quantitative research materials. The second edition, in which Professor Gretel Pelto has collaborated with her husband, expands the discussion of tools of research and offers a more comprehensive analysis of current ideas concerning the 'theory-building' process. An entirely new chapter has been added on the research methods and relevance of applied anthropology. Throughout the text, many new and updated examples are cited to illustrate statistical and methodological approaches to anthropological research."

"A leading name in anthropology, Conrad Philip Kottak continues to define student learning in the cultural anthropology course. Cultural Anathropology offers an up-to-date holistic introduction to anthropology from the four-field perspective. Key themes of appreciating the experiences students bring to the classroom, appreciating human diversity, and appreciating the field of anthropology are showcased throughout the text. The program presents anthropology’s core concepts and also demonstrates anthropology’s relevance to the 21st-century world we inhabit.Revisions to the 18th edition of Cultural Anthropology were extensively informed by student data, collected anonymously by McGraw-Hill’s adaptive learning system. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective."

"Covers the spectrum of research design strategies, from material presented in introductory classes to topics necessary in graduate researchAddresses cross- and multidisciplinary research needs, with many examples drawn from the social and behavioral sciences, neurosciences, and biomedical and life sciencesProvides summaries of advantages and disadvantages of often-used strategiesUses hundreds of sample tables, figures, and equations based on real-life cases. The Encyclopedia of Research Design is the perfect instrument for new learners as well as experienced researchers to explore both the original and newest branches of the field."