"The goal of strategic organizational communication has been to provide a unified description of the incredibly diverse array of ideas that make up the rapidly expanding field of organizational communication.
Places organizations and organizational communication within a broader social, economic, and cultural context.
Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts.
Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive."
