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"ABSTRAK This study examines an association od risk and returns of REIT's from Malaysian REIT's listed companies. The secondary data for analysis is retrieved from Bloomberg's Database of all 13 listed REIT's in the Bursa Malaysia main market for three year period, from 2007 to 2009 with quarterly observation. The dependent variables are average return, expected return using Capital Asset Pricing Model, Sharpe Index, and Jensen Alpha Index. The independent variables represented by stadard deviation, beta, trading volume, gross domestic product, inflate rate , and share price. The control variable for this study type of REITs, whether it was categorized as Islamic or conventional REITs. Applying correlations and multiple regression analysis, the results provide evidence on the association between return and risk on REITs. This study is also hoped to bring benefits to the public listed company and shareholders in obtaining the key factors in determining the REITs yield."

"Every tourism industry must decide where it wants to be in the future. Following marketing segmentation analysis, choices have to be made between alternative marketing strategies, segmentation, target markets, positioning approaches and marketing-mix elements. Making these decisions is part of planning. The service's product life-cycle stage and organization's competitive position influence the selection from among alternative approaches. Marketing research information provides the basis for these decisions. Having a marketing strategy is similar to having a map to help you get where you want to be. Even with a good map, some people get lost. More careful and detailed planning is necessary to get to the final destination."

"Various techniques have been developed to measure firm's market share and return of investment (ROI) of firm's marketing expenditures. However, most of those techniques are usually used to assess the past performances of a marketing program, using history of longitudinal data instead of expected future performance of a planned marketing program. In the absence of historical database, measurement of expected ROI could still be carried out using a cross section survey, evaluating customer future purchase intentions as influenced by a new loyalty program to be launched by the firm in near future. Using survey of domestic airline passengers and Markov Chain approach the model incorporates competition whereby customers are free to switch from one carrier to another from time to time. Expected ROI of loyalty program is measured by canges in the customer equity. Using Matlab software , future market share of Lion Air, Mandala Air, and Merpati Airline could be estimated quite accurately, and subsequently, changes in customer equity could be measured. Loyalty programs indeed induce changes in customer's future share of wallet and customer equity. Managers are encouraged to regularly conduct customer survey to guide them prior to launching a marketing action, using changes in customer equity as the ultimate dependent variable of ROI measurement. "