Ditemukan 9787 dokumen yang sesuai dengan query
Buell, Victor P.
New York: McGraw-Hill, 1984
658.81 BUE m
Buku Teks SO Universitas Indonesia Library
Hughes, G. David
Reading, Mass.: Addison-Wesley, 1978
658.8 HUG m
Buku Teks SO Universitas Indonesia Library
McNamee, Patrick
Oxford: Heinemann , 1988
658.151 1 MAC m (1)
Buku Teks Universitas Indonesia Library
Perreault, William D.
New York: McGraw-Hill, 2015
658.8 PER e
Buku Teks SO Universitas Indonesia Library
Perreault, William D.
New York: McGraw-Hill, 2014
658.8 PER b
Buku Teks SO Universitas Indonesia Library
Kotler, Philip
New York, NY: The Free Press , 1997
338.9 KOT m
Buku Teks Universitas Indonesia Library
Boyd, Harper W., Jr.
Chicago, Ill.: Irwin, 1995
658.8 BOY m
Buku Teks Universitas Indonesia Library
Majaro, Simon
London: George Allen & Uniwin, 1982
658.848 MAJ i
Buku Teks SO Universitas Indonesia Library
Mullins, John W.
"The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions ? both good and not-so-good ? from around the world in companies ranging from entrepreneurial start-ups to multi-national giants."
New York: McGraw-Hill , 2013
658.8 MUL m
Buku Teks SO Universitas Indonesia Library
Stern, Mark E.
New York: McGraw-Hill, 1966
658.8 STE m
Buku Teks SO Universitas Indonesia Library
