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""Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!"-- Provided by publisher."

"ABSTRACTAs of 31 December 2011, there were 2.2 billion people or 32.7% of total worldpopulation using the internet. Growth since year 2000 reached 528.1% or fivefolds the users twelve years earlier. Major factors that draw people to turn onlineare the interactivity and connected environment enabled by the Web 2.0technology and the control over information access on the internet thanks tointernet search tools, such as directories and search engines. With more peopleshift from physical place to internet space, ready or not, marketers also need toevolve in the way they communicate with customers.Online advertising differs from traditional advertising in terms of interactivity,capability of one-to-one marketing, targeted marketing, and push and pull naturethat are enabled by sophisticated software advances and extensive database. Amajor break-out in online advertising was introduced by Google with its keywordtargetedadvertising programs called AdWords?Google's text-based system foradvertising on search engine result pages, and AdSense?appears on Google'scontent network of millions of web sites. By this means, two categories for textbasedweb advertising are enabled: Search Engine Advertising?ads that aretriggered by user?s search keyword and displayed on the result page of the searchengine, and Contextual Advertising?ads that are placed on third-party Webpages based on its relevancies with the content of the currently viewed page.The blog internationalsnack.com is a website about snack and snack-related piecefrom around the globe. It seeks opportunity to monetize the site by adoptingcontextual advertising business model. A number of objectives are set, includingto reach critical mass and to break even within 2 years after the blog launch inJuly 2012. This marketing plan will mainly focus on the strategy to promote andbuild traffic to the site through Search Engine Optimization (SEO), Web PublicRelation (Web PR) and Viral marketing tactics."

"Akhir-akhir ini, media sosial seperti Facebook menjadi salah satu metode untuk melakukan pemasaran produk dan layanan online. Social Media Optimization (SMO) adalah sebuah metode pemasaran yang kini banyak dikembangkan oleh banyak perusahaan di bidang internet marketing. Tujuan dari penelitian ini adalah implementasi menggunakan SMO pada website rumahdanproperti.com. Rumahdanproperti.com adalah website yang menjadi portal iklan properti terbesar di Indonesia yang berfokus pada bisnis online. Penelitian ini akan menerapkan metode SMO menggunakan Facebook sebagai sarana pengenalan produk dan menganalisis penggunaan fitur Facebook yang ada dalam menanggapi iklan rumahdanproperti.com. Metode penelitian menggunakan analisis kuantitatif dan analisis perangkat lunak untuk mengukur respons iklan untuk fitur yang digunakan pada facebook rumahdanproperti.com. Dalam melakukan analisis kuantitatif, peneliti menggunakan kuesioner untuk mendapatkan data dari responden yang menjadi anggota facebook rumahdanproperti.com ini. Hasil dari pelaksanaan SMO diharapkan untuk mendukung perusahaan dalam memperkenalkan merek mereka kepada publik. Kesimpulan dari penelitian ini fitur, pakan dan diskusi di Facebook memiliki pengaruh pada respon iklan rumahdanproperti.com.

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Lately, social media like Facebook become one of the methods to do marketing of products and online services. Social Media Optimization (SMO) is a marketing method that is now being developed by many companies in the field of internet marketing. The purpose of this study is the implementation using social media optimization (SMO) on the rumahdanproperti.com website. Rumahdanproperti.com is the website which is the largest property advertising portal in Indonesia which focuses on online business. The research will implement the SMO method using Facebook as a means of product introductions and analyze the use of existing Facebook features in response to rumahdanproperti.com ads. The research method used quantitative analysis and software analysis to measure advertising response to the features used on rumahdanproperti.com facebook. In conducting the quantitative analysis, researcher used questionnaires to obtain data from respondents who are members of this rumahdanproperti.com Facebook. The result of this implementation of the SMO is expected to support companies in introducing their brands to the public. The conclusion of this research, feed and discussion feature on Facebook have an influence on response of rumahdanproperti.com ads."

"Tesis ini membahas mengenai value share yang dijalankan oleh konsumen. Tujuan penelitian ini untuk menganalisis konsumen UMKM bahan pangan organik BUMI Ganesa dalam melakukan value share dengan menggunakan elemen S (share) pada konsep AISAS (Attention, Intereset, Search, Action, Share) dan menganalisis promosi pemasaran internet yang efektif dalam meningkatkan share konsumen. Pendekatan penelitian yang digunakan adalah kualitatif dengan jenis penelitian deskriptif. Berdasarkan hasil penelitian bahwa konsumen melakukan share untuk berbagi informasi mengenai manfaat kesehatan yang terdapat pada produk bahan pangan organik tersebut serta promosi pemasaran internet yang efektif dengan media sosial yang kreatif dan memasukkan hal-hal yang dilakukan dalam share.

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The thesis discusses the shared values that are run by consumers. The objective of this study are to analyze consumer of organic foods SMEs BUMI Ganesa in performing share value by using the elements of S (share) on the concept AISAS (Attention, Interest, Search, Action, Share), and to analyze internet marketing campaigns which are effective in increasing the share of consumers. The research approach that have been used is a qualitative descriptive study types. The results of this research shows that consumers do share to deliver information about the health benefits from organic foods products as well as the promotion of effective internet marketing with social media creative and incorporate things that are done in the share."

"INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text."

"Tesis ini membahas penyusunan marketing plan untuk produk Arium Securities oleh PT LG CNS Indonesia. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif. Data diperoleh berdasarkan in-depth interview dengan pihak-pihak yang terlibat dalam penyusunan marketing plan serta menggunakan datadata sekunder. Penyusunan marketing plan yang disusun oleh PT LG CNS Indonesia dianalisis dari perspektif konseptual. Hasil penelitian menyarankan penyusunan marketing plan untuk produk Arium Securities oleh LG CNS Indonesia perlu disusun secara komprehensif dengan mempertimbangkan keseluruhan faktor-faktor yang ada di dalam penyusunan sebuah marketing plan.

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The focus of this study is to analyze the marketing plan for Arium Securities product by PT LG CNS Indonesia. This research is a qualitative descriptive design. Data were collected by means of deep interview with parties involved in constructing the marketing plan and secondary data. The marketing plan that is made by PT LG CNS Indonesia is analyzed from the conceptual perspective. The reserearcher suggests that the marketing plan for Arium Securities product by LG CNS Indonesia needs to be conducted comprehensively by considering all the factors existed."

"This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/​Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much ?E? and not enough marketing or are too narrowly or technically focused on e-commerce." - product description. "