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"Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation."

""PDMA's Visions: ""Credit Johnston and Bate for their bias for action -- the book is organized to foster implementation, with helpful process tips sprinkled liberally throughout, helpful chapter summaries and endnotes by chapter for convenient diving into referenced materials. The immediacy and clarity of the presentation should help you get right into the process."""