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"Abad ke-21 adalah era perkembangan tanggung jawab sosial perusahaan atau yang dalam bahasa Inggris disebut Corporate Social Responsibility (CSR). Hal ini didorong oleh perkembangan perusahaan sebagai entitas bisnis dan sosial yang menyeimbangkan kepentingan publik dan swasta. Jika ada keseimbangan kepentingan publik dan swasta di perusahaan, penerapan CSR harus mampu mengakomodasi kepentingan publik. Namun ada sejumlah besar perusahaan di Indonesia yang tidak melibatkan masyarakat dalam perumusan model implementasi CSR. Hal ini mengakibatkan pelaksanaan CSR sering kali menjadi tidak tepat sasaran. Dalam konteks tersebut, teori konstitusionalisme perusahaan menjadi teori yang relevan untuk menjawab masalah ini. Teori konstitusionalisme perusahaan menempatkan musyawarah sebagai salah satu prinsip untuk mencapai legitimasi pengambilan keputusan dalam perusahaan. Melalui proses perumusan musyawarah model CSR dengan masyarakat, bukan hanya kepentingan pemegang saham yang dapat ditampung tetapi juga kepentingan stakeholders. Dengan demikian, CSR sebenarnya dapat berperan dalam menjawab tantangan global dan lokal.

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The 21st century is the era of the development of corporate social responsibility (CSR). It is encouraged by the development of the company as a business and societal entities that balances public and private interests. If there is a balance of public and private interests in the company, the application of CSR should be able to accommodate the public interest. However there are a lot of companies in Indonesia that do not involve the community in the formulation of CSR implementation model. This resulted the implementation of CSR which is often not well targeted. In that context, the theory of corporate constitutionalism becomes a relevant theory to answer this problem. The theory of corporate constitutionalism puts deliberation as one of the principles to achieve the legitimacy of decision-making in the corporation. Through a process of deliberation formulation of CSR model with the community, not just the interests of shareholders that can be accommodated but also the interests of stakeholders. Thus, CSR can actually be an instrument solvingto solve the global and local challenges."

"Now more than ever, American companies are experiencing a nagging feeling that they could be doing much better. Globalization, digitization, and the development of cellular technology have increased competition by leaps and bounds. As a consequence, skating by on marginal performance isn?t enough. It?s time for businesses to find the tools that will help them excel. A turnaround expert, Marvin Davis has made a career out of transforming underperforming companies. He assesses their mistakes, issues a diagnosis, and has helped allay the fears of many CEOs across the country -- leaving businesses more efficient and ultimately more competitive."

"Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business "--"Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices""