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"The present book analyses the work of Ezio Tarantelli, a remarkable Italian scientist and economist killed by the Red Brigades in 1985 after only a short life (1941-1985). Tarantelli's work and its implications are not only of importance for Italian researchers, but also represents a contribution of interest to economists worldwide. The first chapter of this volume shows the most important features of the European and Italian economy from 1970 to 1985. The contribution of Tarantelli, in fact, was his attempt to address the questions arising from such a context, incorporating the thought of F. Modigliani and J. Robinson in the process. After some brief biographical notes in the second chapter, the third and the fourth concentrate on Tarantelli's theoretical contribution. The fifth chapter and the conclusions, finally, show how, from his economic analysis, he derived some economic policy proposals that still hold relevance today. The text includes a complete bibliography of his scientific writings."

"This book covers the main topics that students need to learn in a course on Industrial Organization.It reviews the classic models and important empirical evidence related to the field.However,it will differ from prior textbooks in two ways.First,this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today.The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses,and bounded rationality,for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. "